As inflation has continued to rise in Germany in 2022 – and is expected to last into 2023 – it is placing further financial pressure on local consumers. Thus, Germans are seeking more affordable options across packaged food and beverages, encouraging them to choose private label across many product categories.
While bottled water, and in particular still bottled water, fulfils the need to stay hydrated, innovations by other soft drinks are increasingly challenging the category as hydration solutions. In addition to sports drinks and juice, powder concentrates also offers an alternative option.
As COVID-19 remains an uncertainty with potential new variants emerging during the winter season and threatening public health, restrictions could once again be introduced to the on-trade channel, or even discourage local consumers from spending time outside of the home due to fears of contagion. However, there are other risks that could hinder a quicker recovery of on-trade volume sales for bottled water heading into 2023 and beyond.
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Understand the latest market trends and future growth opportunities for the Bottled Water industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bottled Water industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This category is the aggregation of still bottled water (spring, mineral & purified), carbonated bottled water (spring, mineral & purified), flavoured bottled water and functional bottled water. Bulk bottled water is split out separately. It is defined as packaged drinking water – purified, spring or mineral – that is packaged in a container of 8 litres or larger. The bulk bottled water data types apply to Still Bottled Water and Carbonated Bottled Water but do not apply to functional or flavoured bottled water. Bulk water is classified according to the new Bulk retail volume and Bulk retail value data type regardless of channel of sale: bulk water sold via retail locations and bulk water delivered direct to a consumer’s home is included. Bulk water sold to institutions (offices, schools etc.) remains excluded.See All of Our Definitions
This report originates from Passport, our Bottled Water research and analysis database.
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