As there is no discernible difference between most bottled water brands (other than in the case of flavoured and carbonated bottled water) a key determining factor for sales of bottled water is expected to be pack size. In turn, consumer preference and the usage occasion for bottled water will determine the pack size chosen and drive future growth.
Functional bottled water, which has always been one of the smallest categories within botted water, is expected to maintain growth in the forecast period. This will be due two determining factors.
Although slowing compared with 2021, stockpiling has continued in 2022, driving up off-trade demand despite the removal of lockdown measures and some consumers returning to on-trade establishments. However, a return to the on-trade is likely to occur more quickly than anticipated heading into the forecast period.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Bottled Water industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bottled Water industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Bottled Water
This category is the aggregation of still bottled water (spring, mineral & purified), carbonated bottled water (spring, mineral & purified), flavoured bottled water and functional bottled water. Bulk bottled water is split out separately. It is defined as packaged drinking water – purified, spring or mineral – that is packaged in a container of 8 litres or larger. The bulk bottled water data types apply to Still Bottled Water and Carbonated Bottled Water but do not apply to functional or flavoured bottled water. Bulk water is classified according to the new Bulk retail volume and Bulk retail value data type regardless of channel of sale: bulk water sold via retail locations and bulk water delivered direct to a consumer’s home is included. Bulk water sold to institutions (offices, schools etc.) remains excluded.
See All of Our DefinitionsThis report originates from Passport, our Bottled Water research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!