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Country Report

Bottled Water in

Bottled Water in South Africa

25 pages, Feb 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Still bottled water to benefit from water crisis

The persisting water crisis, most notable in the Western Cape, caused by drought and deterioration of the quality of tap water, will support demand for still bottled water. The trend will be mostly noticeable in other bottled water, since the affordability of those products will attract lower LSM consumers.

Intensified competition expected to affect bottled water’s distribution

Rising competition will put additional pressure on unit prices, further squeezing manufacturers’ profit margins. As a result, smaller players are expected to focus on regional distribution in order to reduce overall production costs.

Functional water will gain momentum

Multi-functional bottled water will continue to emerge in the category. Such innovations will be mostly marketed through sponsorship of health and sporting events, as manufacturers try to attract consumers from sports and energy drinks.

COMPETITIVE LANDSCAPE

Still bottled water increasingly a necessity

With spreading drought affecting dam levels, consumption of tap water was more scrutinised by municipalities. While restriction programmes intensified in provinces such as Eastern Cape, Western Cape encouraged households to minimise their daily usage.

Clover Waters SA (Pty) Ltd struggles to keep up with competition

In 2017 Clover Waters continued to lose market share. This was mostly due to consumers showing more interest in spring bottled water, which they claimed has a softer taste.

Station refilled water on the rise

Water filling stations gained momentum, with more players introducing both refilled and packaged water under the same brand. Demand was supported by the affordability and flexibility of packaging choices given to consumers.

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Bottled Water Market Sample Report Bottled Water Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Bottled Water industry in South Africa with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Bottled Water industry in South Africa, our research will save you time and money while empowering you to make informed, profitable decisions.

The Bottled Water in South Africa market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Bottled Water in South Africa?
What are the major brands in South Africa?
How important is the direct selling method of distribution in South Africa for bottled water sales?
What impact have environmental issues (such as sustainable packaging) had on consumer attitudes, category volumes, packaging formulations and/or product innovation in South Africa?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

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Bottled Water in South Africa - Category analysis

HEADLINES

PROSPECTS

Still bottled water to benefit from water crisis

Intensified competition expected to affect bottled water’s distribution

Functional water will gain momentum

COMPETITIVE LANDSCAPE

Still bottled water increasingly a necessity

Clover Waters SA (Pty) Ltd struggles to keep up with competition

Station refilled water on the rise

CATEGORY DATA

Table 1 Off-trade Sales of Bottled Water by Category: Volume 2012-2017
Table 2 Off-trade Sales of Bottled Water by Category: Value 2012-2017
Table 3 Off-trade Sales of Bottled Water by Category: % Volume Growth 2012-2017
Table 4 Off-trade Sales of Bottled Water by Category: % Value Growth 2012-2017
Table 5 NBO Company Shares of Off-trade Bottled Water: % Volume 2013-2017
Table 6 LBN Brand Shares of Off-trade Bottled Water: % Volume 2014-2017
Table 7 NBO Company Shares of Off-trade Bottled Water: % Value 2013-2017
Table 8 LBN Brand Shares of Off-trade Bottled Water: % Value 2014-2017
Table 9 Forecast Off-trade Sales of Bottled Water by Category: Volume 2017-2022
Table 10 Forecast Off-trade Sales of Bottled Water by Category: Value 2017-2022
Table 11 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2017-2022
Table 12 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2017-2022

Soft Drinks in South Africa - Industry Overview

EXECUTIVE SUMMARY

Economic downturns continue to hamper demand for soft drinks

The national treasury review’s proposed sugar tax announced in 2016

Coca-Cola South Africa (Pty) Ltd maintains lead despite challenging market conditions

Product innovation dominated by reduced-sugar ranges as move against obesity intensifies

Proposed sugar tax set to reshape soft drinks environment as manufacturers take steps to mitigate additional costs

MARKET DATA

Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2012-2017
Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2012-2017
Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2012-2017
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2012-2017
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2017
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2017
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2017
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2017
Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2012-2017
Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2012-2017
Table 23 Off-trade Sales of Soft Drinks by Category: Value 2012-2017
Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2012-2017
Table 25 Total Sales of Soft Drinks by Fountain On-trade: Volume 2012-2017
Table 26 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2012-2017
Table 27 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2013-2017
Table 28 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2017
Table 29 NBO Company Shares of Off-trade Soft Drinks: % Value 2013-2017
Table 30 LBN Brand Shares of Off-trade Soft Drinks: % Value 2014-2017
Table 31 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2012-2017
Table 32 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2012-2017
Table 33 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2017
Table 34 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2017-2022
Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2017-2022
Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022
Table 37 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022
Table 38 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022
Table 39 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022
Table 40 Forecast Off-trade Sales of Soft Drinks by Category: Value 2017-2022
Table 41 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022
Table 42 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2017-2022
Table 43 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2017-2022

Megatrends

Country Report

Bottled Water in South Africa

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Still bottled water to benefit from water crisis

Intensified competition expected to affect bottled water’s distribution

Functional water will gain momentum

COMPETITIVE LANDSCAPE

Still bottled water increasingly a necessity

Clover Waters SA (Pty) Ltd struggles to keep up with competition

Station refilled water on the rise

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Bottled Water in South Africa - Category analysis

HEADLINES

PROSPECTS

Still bottled water to benefit from water crisis

Intensified competition expected to affect bottled water’s distribution

Functional water will gain momentum

COMPETITIVE LANDSCAPE

Still bottled water increasingly a necessity

Clover Waters SA (Pty) Ltd struggles to keep up with competition

Station refilled water on the rise

CATEGORY DATA

Soft Drinks in South Africa - Industry Overview

EXECUTIVE SUMMARY

Economic downturns continue to hamper demand for soft drinks

The national treasury review’s proposed sugar tax announced in 2016

Coca-Cola South Africa (Pty) Ltd maintains lead despite challenging market conditions

Product innovation dominated by reduced-sugar ranges as move against obesity intensifies

Proposed sugar tax set to reshape soft drinks environment as manufacturers take steps to mitigate additional costs

MARKET DATA

DEFINITIONS

SOURCES

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