Ongoing demand for bottled water will be supported by the ongoing recovery in the Malaysia tourism industry, which is expected to bounce back to its pre-pandemic levels in 2024. Tourist arrivals are expected to be slow and gradual in 2022 and 2023, while China is expected to keep its borders closed.
Spritzer Bhd is expected to continue to focus on its sustainable initiatives over the forecast period and launch more of its brands in completely recycled packaging. Such brands include Sparkling Spritzer, Spritzer Tinge, and more, and cover carbonated natural mineral water, still flavoured water, sparkling flavoured water, and still purified water.
Other players, such as RO Water (M) Sdn Bhd, Nestlé (M) Bhd, and Fraser & Neave Holdings Bhd, are anticipated to focus on distribution expansion – particularly to offices, forecourt retailers and convenience stores. These players are also expected to provide consistent services to offices which frequently order bottled water in bulk.
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Understand the latest market trends and future growth opportunities for the Bottled Water industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bottled Water industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Bottled Water
This category is the aggregation of still bottled water (spring, mineral & purified), carbonated bottled water (spring, mineral & purified), flavoured bottled water and functional bottled water. Bulk bottled water is split out separately. It is defined as packaged drinking water – purified, spring or mineral – that is packaged in a container of 8 litres or larger. The bulk bottled water data types apply to Still Bottled Water and Carbonated Bottled Water but do not apply to functional or flavoured bottled water. Bulk water is classified according to the new Bulk retail volume and Bulk retail value data type regardless of channel of sale: bulk water sold via retail locations and bulk water delivered direct to a consumer’s home is included. Bulk water sold to institutions (offices, schools etc.) remains excluded.
See All of Our DefinitionsThis report originates from Passport, our Bottled Water research and analysis database.
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