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Country Report

Bottled Water in

Bottled Water in Malaysia

24 pages, Feb 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Increasing emphasis on premiumisation and health-consciousness

Bottled water continued to record volume growth in 2017, as players invested in their production processes to launch new premium bottled water products. This new product development served to cater to health-conscious consumers, as well as those looking for premium quality.

More private label products enter modern grocery retailers

With consumers looking for greater variety and sophistication, private label brands have taken the opportunity to enter modern grocery channels, leading to an increase in their volume sales in 2017. Given the hot climate and consumers’ growing health-consciousness, players have tapped into this trend to strengthen their brand presence and competitiveness.

Forecast period trends

Over the forecast period, bottled water will see more players looking to launch new products catering to more sophisticated taste preferences, as well as health-conscious consumers. With growing competition in the category, it will be critical for leading players such as Spritzer to invest in new product innovations that focus on health benefits in order to maintain their competitiveness whilst minimising costs.

COMPETITIVE LANDSCAPE

Spritzer leads bottled water

Despite the economic slowdown in 2017, Spritzer maintained its lead in bottled water in retail value terms. The leader benefits from its Spritzer and Cactus brands, which are leading brands in the category.

Domestic players continue to dominate bottled water

Domestic players such as RO Water continued to dominate bottled water in 2017, due to their wide price ranges, appealing to consumers with different income levels. Furthermore, their strong distribution networks in both modern and traditional grocery retailers allow consumers to have easy access to local brands such as Spritzer, Cactus and Sea Master, unlike international players such as Groupe Danone, which have a limited presence only in modern grocery retail channels.

Forecast period trends

Over the forecast period, Spritzer is expected to remain the leading player in bottled water, due to its strong brand equity. In order to further boost production volumes, as well as stimulate its overall performance, the company is set to invest in a new production facility by the end of 2017.

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Bottled Water Market Sample Report Bottled Water Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Bottled Water industry in Malaysia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Bottled Water industry in Malaysia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Bottled Water in Malaysia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Bottled Water in Malaysia?
What are the major brands in Malaysia?
How important is the direct selling method of distribution in Malaysia for bottled water sales?
What impact have environmental issues (such as sustainable packaging) had on consumer attitudes, category volumes, packaging formulations and/or product innovation in Malaysia?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

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Bottled Water in Malaysia - Category analysis

HEADLINES

PROSPECTS

Increasing emphasis on premiumisation and health-consciousness

More private label products enter modern grocery retailers

Forecast period trends

COMPETITIVE LANDSCAPE

Spritzer leads bottled water

Domestic players continue to dominate bottled water

Forecast period trends

CATEGORY DATA

Table 1 Off-trade Sales of Bottled Water by Category: Volume 2012-2017
Table 2 Off-trade Sales of Bottled Water by Category: Value 2012-2017
Table 3 Off-trade Sales of Bottled Water by Category: % Volume Growth 2012-2017
Table 4 Off-trade Sales of Bottled Water by Category: % Value Growth 2012-2017
Table 5 NBO Company Shares of Off-trade Bottled Water: % Volume 2013-2017
Table 6 LBN Brand Shares of Off-trade Bottled Water: % Volume 2014-2017
Table 7 NBO Company Shares of Off-trade Bottled Water: % Value 2013-2017
Table 8 LBN Brand Shares of Off-trade Bottled Water: % Value 2014-2017
Table 9 Forecast Off-trade Sales of Bottled Water by Category: Volume 2017-2022
Table 10 Forecast Off-trade Sales of Bottled Water by Category: Value 2017-2022
Table 11 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2017-2022
Table 12 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2017-2022

Soft Drinks in Malaysia - Industry Overview

EXECUTIVE SUMMARY

Soft drinks records a decline in 2017

The leaders sign new partnerships with foodservice players

Domestic players dominate soft drinks in value terms

New product variants target millennials and health-conscious consumers

Soft drinks is expected to see a slowdown over the forecast period

MARKET DATA

Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2012-2017
Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2012-2017
Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2012-2017
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2012-2017
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2017
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2017
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2017
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2017
Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2012-2017
Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2012-2017
Table 23 Off-trade Sales of Soft Drinks by Category: Value 2012-2017
Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2012-2017
Table 25 Total Sales of Soft Drinks by Fountain On-trade: Volume 2012-2017
Table 26 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2012-2017
Table 27 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2013-2017
Table 28 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2017
Table 29 NBO Company Shares of Off-trade Soft Drinks: % Value 2013-2017
Table 30 LBN Brand Shares of Off-trade Soft Drinks: % Value 2014-2017
Table 31 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2017
Table 32 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2017-2022
Table 33 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2017-2022
Table 34 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022
Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022
Table 36 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022
Table 37 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022
Table 38 Forecast Off-trade Sales of Soft Drinks by Category: Value 2017-2022
Table 39 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022
Table 40 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2017-2022
Table 41 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2017-2022

Megatrends

Country Report

Bottled Water in Malaysia

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Increasing emphasis on premiumisation and health-consciousness

More private label products enter modern grocery retailers

Forecast period trends

COMPETITIVE LANDSCAPE

Spritzer leads bottled water

Domestic players continue to dominate bottled water

Forecast period trends

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Bottled Water in Malaysia - Category analysis

HEADLINES

PROSPECTS

Increasing emphasis on premiumisation and health-consciousness

More private label products enter modern grocery retailers

Forecast period trends

COMPETITIVE LANDSCAPE

Spritzer leads bottled water

Domestic players continue to dominate bottled water

Forecast period trends

CATEGORY DATA

Soft Drinks in Malaysia - Industry Overview

EXECUTIVE SUMMARY

Soft drinks records a decline in 2017

The leaders sign new partnerships with foodservice players

Domestic players dominate soft drinks in value terms

New product variants target millennials and health-conscious consumers

Soft drinks is expected to see a slowdown over the forecast period

MARKET DATA

APPENDIX

Fountain sales in Malaysia

SOURCES

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