Bottled water still has significant future growth potential on a per capita basis. Consumers are increasingly concerned over the quality of tap water while increased travel and on-the-go consumption are set to remain the main driving force behind the future growth of bottled water.
Carbonated natural mineral bottled water is set to be among the best performing bottled water categories over the forecast period. The increased consumer demand is based on the positive image that carbonated water has enjoyed for many decades on the local market.
Driven by the growing demand for convenience, e-commerce is set to increase its share of distribution within bottled water over the forecast period. Consumers are expected to increasingly opt for home delivery when buying larger packs of bottled water, with these larger packs also being heavy to transport, especially if you do not have access to a car.
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Understand the latest market trends and future growth opportunities for the Bottled Water industry in Bulgaria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bottled Water industry in Bulgaria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This category is the aggregation of still bottled water (spring, mineral & purified), carbonated bottled water (spring, mineral & purified), flavoured bottled water and functional bottled water. Bulk bottled water is split out separately. It is defined as packaged drinking water – purified, spring or mineral – that is packaged in a container of 8 litres or larger. The bulk bottled water data types apply to Still Bottled Water and Carbonated Bottled Water but do not apply to functional or flavoured bottled water. Bulk water is classified according to the new Bulk retail volume and Bulk retail value data type regardless of channel of sale: bulk water sold via retail locations and bulk water delivered direct to a consumer’s home is included. Bulk water sold to institutions (offices, schools etc.) remains excluded.See All of Our Definitions
This report originates from Passport, our Bottled Water research and analysis database.
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