Despite more positive performances in 2021 and 2022, demand for bottled water via off-trade is predicted to decline from 2023 onwards. The category has faced different supply chain issues in the recent past, and these challenges are likely to continue in the coming years.
Flavoured and functional bottled water variants are predicted to further expand their presence on the shelves of both impulse-driven and mainstream retailers. The demand for less artificial soft drinks is unlikely to cool in the coming years, creating opportunities for both categories.
The impact of pandemic-induced restrictions and home seclusion on bottled water sales via on-trade is likely to persist in the coming years. While the category is expected to move closer to pre-pandemic volume and value sales levels via on-trade by the end of the forecast period, it is unlikely to make a full recovery by 2027.
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Understand the latest market trends and future growth opportunities for the Bottled Water industry in United Kingdom with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This category is the aggregation of still bottled water (spring, mineral & purified), carbonated bottled water (spring, mineral & purified), flavoured bottled water and functional bottled water. Bulk bottled water is split out separately. It is defined as packaged drinking water – purified, spring or mineral – that is packaged in a container of 8 litres or larger. The bulk bottled water data types apply to Still Bottled Water and Carbonated Bottled Water but do not apply to functional or flavoured bottled water. Bulk water is classified according to the new Bulk retail volume and Bulk retail value data type regardless of channel of sale: bulk water sold via retail locations and bulk water delivered direct to a consumer’s home is included. Bulk water sold to institutions (offices, schools etc.) remains excluded.See All of Our Definitions
This report originates from Passport, our Bottled Water research and analysis database.
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