Bottled Water in the United Kingdom

PROSPECTS

Health and wellness to boost bottled water growth

British consumers no longer view classic sugary drinks as healthy, but they are seeking new, healthier and more sophisticated drinks. Therefore, consumers are increasingly substituting sugary soft drinks, especially cola carbonates, concentrates and juice, with bottled water.

Functional bottled water and flavoured bottled water lead growth

While consumers are searching for healthier drinks, they are not entirely ready to give up beverages with popular flavours such as carbonates and juice. Flavoured bottled water is set to continue to grow in both off-trade volume and value terms over the forecast period.

Bottled water is appealing to the grab-and-go consumer

In addition to the health and wellness trend, sales growth in bottled water is being driven by the rise of on-the-go consumption. As consumers look for quick, natural hydration with low sugar intake, bottled water is an ideal option for those who are busy and on the go.

COMPETITIVE LANDSCAPE

Strong performance for Highland Spring Ltd

Danone Waters (UK & Ireland) Ltd remained the leader in both off-trade value and volume in 2018. Nevertheless, Highland Spring Ltd gained share in the year thanks to its Highland Spring brand, while Evian and Volvic (owned by Danone Waters) lost off-trade volume and value share.

Nestlé Water UK Ltd loses share in 2018

Nestlé Waters UK Ltd lost share in 2018 due to the strong performance of Highland Springs and because of the growing demand for flavoured bottled water and functional bottled water. However, the company recorded growth in off-trade value and volume sales in 2018, thanks to the good performance of its major brands Buxton, Pure Life and S Pellegrino.

Love Hemp Ltd enters the category

Love Hemp Ltd has launched the first spring water infused with 2mg of cannabidiol (CBD) hemp extract, which according to Euromonitor International is categorised as functional bottled water. Love Hemp Water’s hemp extract is THC free, meaning it has no psychoactive properties.

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