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Country Report

Bottled Water in

Bottled Water in Thailand

26 pages, Mar 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Rising health-consciousness is a boon for bottled water

Bottled water was the category that benefited most from the increasing preference for healthier soft drinks among Thai consumers in 2018. The category saw overall volume and current value growth rates improve in both the off- and on-trade channels as concerns about the negative health effects of sugar, artificial colourings and other ingredients led more people to avoid or reduce consumption of product types like carbonates, juice and RTD tea.

Still bottled water remains by far the most popular choice in Thailand

Still bottled water continued to dominate bottled water in Thailand in 2018, and was also the most dynamic performer among the main categories in off-trade volume and current value growth terms. This is expected to remain the case over the forecast period, as in addition to being highly favoured by health-conscious consumers, still bottled water products are affordably priced and widely available across all major retail channels.

Outlook for functional bottled water remains poor

Functional bottled water remained a minor category in Thailand in 2018, and posted steep declines in off-trade volume and current value sales for the second year in a row. Demand in the category looks set to continue falling over the forecast period, as unit prices for functional products are comparatively high and many consumers remain unaware or unconvinced of their potential benefits.

COMPETITIVE LANDSCAPE

Local players continue to lead bottled water

Domestic producers continued to account for the largest share of bottled water off-trade current value sales in Thailand in 2018. Boon Rawd Brewery remained the overall leader thanks to the strength of its Singha brand, while fellow local company Serm Suk, which offers the Crystal brand, placed second.

Singha targets young adults with new loyalty programme

In an effort to strengthen the appeal of its Singha brand among young adults, early in 2018 Boon Rawd Brewery teamed up with social media firm LINE Thailand to launch the Singha Rewards loyalty programme. This programme allows LINE users to accumulate points from codes found on the underside of Singha bottle caps.

Serm Suk aims to strengthen Crystal’s presence at home and abroad

Aggressive marketing and promotional activities helped Serm Suk’s Crystal brand to consistently outperform main rival Singha in terms of off-trade volume and current value growth within still bottled water over the latter years of the review period. Serm Suk has now set its sights on regional expansion for this brand, announcing in 2018 that it was conducting a feasibility study on Crystal’s prospects in markets such as Cambodia, Laos, Myanmar and Vietnam.

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Bottled Water Market Sample Report Bottled Water Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Bottled Water industry in Thailand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Bottled Water industry in Thailand, our research will save you time and money while empowering you to make informed, profitable decisions.

The Bottled Water in Thailand market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Bottled Water in Thailand?
What are the major brands in Thailand?
How important is the direct selling method of distribution in Thailand for bottled water sales?
What impact have environmental issues (such as sustainable packaging) had on consumer attitudes, category volumes, packaging formulations and/or product innovation in Thailand?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

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Bottled Water in Thailand - Category analysis

HEADLINES

PROSPECTS

Rising health-consciousness is a boon for bottled water

Still bottled water remains by far the most popular choice in Thailand

Outlook for functional bottled water remains poor

COMPETITIVE LANDSCAPE

Local players continue to lead bottled water

Singha targets young adults with new loyalty programme

Serm Suk aims to strengthen Crystal’s presence at home and abroad

CATEGORY DATA

Table 1 Off-trade Sales of Bottled Water by Category: Volume 2013-2018
Table 2 Off-trade Sales of Bottled Water by Category: Value 2013-2018
Table 3 Off-trade Sales of Bottled Water by Category: % Volume Growth 2013-2018
Table 4 Off-trade Sales of Bottled Water by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Off-trade Bottled Water: % Volume 2014-2018
Table 6 LBN Brand Shares of Off-trade Bottled Water: % Volume 2015-2018
Table 7 NBO Company Shares of Off-trade Bottled Water: % Value 2014-2018
Table 8 LBN Brand Shares of Off-trade Bottled Water: % Value 2015-2018
Table 9 Forecast Off-trade Sales of Bottled Water by Category: Volume 2018-2023
Table 10 Forecast Off-trade Sales of Bottled Water by Category: Value 2018-2023
Table 11 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2018-2023
Table 12 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2018-2023

Soft Drinks in Thailand - Industry Overview

EXECUTIVE SUMMARY

Rising health-consciousness constrains demand for soft drinks in 2018

New sugar tax fuels price hikes in several categories

Producers adjust their strategies as competition intensifies

Health concerns have a major influence on new product development

Despite challenges, outlook for soft drinks remains positive overall

MARKET DATA

Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2013-2018
Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2013-2018
Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2013-2018
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2013-2018
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2018
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2018
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2018
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2018
Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2013-2018
Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2013-2018
Table 23 Off-trade Sales of Soft Drinks by Category: Value 2013-2018
Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2013-2018
Table 25 Total Sales of Soft Drinks by Fountain On-trade: Volume 2013-2018
Table 26 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2013-2018
Table 27 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2014-2018
Table 28 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2015-2018
Table 29 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2018
Table 30 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2015-2018
Table 31 NBO Company Shares of Off-trade Soft Drinks: % Value 2014-2018
Table 32 LBN Brand Shares of Off-trade Soft Drinks: % Value 2015-2018
Table 33 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2018
Table 34 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2018-2023
Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2018-2023
Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2018-2023
Table 37 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2018-2023
Table 38 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2018-2023
Table 39 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2018-2023
Table 40 Forecast Off-trade Sales of Soft Drinks by Category: Value 2018-2023
Table 41 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2018-2023
Table 42 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2018-2023
Table 43 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2018-2023

Megatrends

Country Report

Bottled Water in Thailand

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Rising health-consciousness is a boon for bottled water

Still bottled water remains by far the most popular choice in Thailand

Outlook for functional bottled water remains poor

COMPETITIVE LANDSCAPE

Local players continue to lead bottled water

Singha targets young adults with new loyalty programme

Serm Suk aims to strengthen Crystal’s presence at home and abroad

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Bottled Water in Thailand - Category analysis

HEADLINES

PROSPECTS

Rising health-consciousness is a boon for bottled water

Still bottled water remains by far the most popular choice in Thailand

Outlook for functional bottled water remains poor

COMPETITIVE LANDSCAPE

Local players continue to lead bottled water

Singha targets young adults with new loyalty programme

Serm Suk aims to strengthen Crystal’s presence at home and abroad

CATEGORY DATA

Soft Drinks in Thailand - Industry Overview

EXECUTIVE SUMMARY

Rising health-consciousness constrains demand for soft drinks in 2018

New sugar tax fuels price hikes in several categories

Producers adjust their strategies as competition intensifies

Health concerns have a major influence on new product development

Despite challenges, outlook for soft drinks remains positive overall

MARKET DATA

APPENDIX

Fountain sales in Thailand

SOURCES

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