Domestic players continued to dominate functional bottled water in 2022, with General Beverage Co Ltd being the category leader and Yanhee Vitamin Water Co Ltd following close behind. General Beverage Co Ltd has witnessed significant growth in off-trade value terms in 2022, with it strengthening its leadership by launching a new multi-B vitamin functional bottled water product in a milk tea flavour with no sugar or calories, as well as launching a new Herbal Water product.
Domestic manufacturers such as Boon Rawd Brewery Co Ltd and Serm Suk continue to dominate bottled water in 2022, thanks to consumer familiarity and loyalty, as well the competitive pricing offered by these players. However, new product development and innovation remain the critical challenges facing companies within bottled water with packaging design being one of the only avenues available for exploration.
Higher price points remain the key challenge for still natural mineral bottled water despite its better quality and associated health benefits. Though many companies have made efforts to implement promotions to reduce the price gap, such as buy-one-get-one-free offers and price discounts, it has still proven difficult to remove the premium image of these products.
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Understand the latest market trends and future growth opportunities for the Bottled Water industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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This category is the aggregation of still bottled water (spring, mineral & purified), carbonated bottled water (spring, mineral & purified), flavoured bottled water and functional bottled water. Bulk bottled water is split out separately. It is defined as packaged drinking water – purified, spring or mineral – that is packaged in a container of 8 litres or larger. The bulk bottled water data types apply to Still Bottled Water and Carbonated Bottled Water but do not apply to functional or flavoured bottled water. Bulk water is classified according to the new Bulk retail volume and Bulk retail value data type regardless of channel of sale: bulk water sold via retail locations and bulk water delivered direct to a consumer’s home is included. Bulk water sold to institutions (offices, schools etc.) remains excluded.See All of Our Definitions
This report originates from Passport, our Bottled Water research and analysis database.
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