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Country Report

Bottled Water in

Bottled Water in Thailand

22 pages, Mar 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Consumers’ health-consciousness benefits bottled water

Bottled water is expected to witness stronger off-trade volume growth and value growth at constant 2017 prices in the forecast period than seen in 2017. Consumers’ health-consciousness will remain the critical contributor to this growth, as bottled water is deemed as the healthiest soft drink, given the lack of sugar content and artificial colourings.

Despite potable tap water, Thai consumers prefer bottled water

Whilst Thailand’s tap water is potable, many consumers still prefer bottled water, which they deem to be cleaner, and thus safer for consumption. This is unlikely to change in the forecast period, despite rapid urbanisation in Thailand.

Still bottled water set to remain the key growth category

Still bottled water is expected to register the strongest off-trade volume growth and value growth at constant 2017 prices over the forecast period. Consumers’ strong familiarity with still bottled water and its affordable price will remain key contributors to growth in the forecast period, especially as it is widely used as a substitute for tap water.

COMPETITIVE LANDSCAPE

Opportunities in still bottled water

Still bottled water already commanded high off-trade value and volume sales in 2017, and is projected to continue to grow in the forecast period. This presents an opportunity that many manufacturers cannot ignore.

Large numbers of new product launches

In 2017, Pepsi-Cola (Thai) Trading launched Aquafina Minerale, a 100% natural mineral water from a source in Thailand, which contains seven minerals essential for consumers’ everyday wellbeing. The new product came with the tagline “Refreshing with Goodness Every Day”, and was targeted towards young and health-conscious consumers, who are increasingly switching to still bottled water as a healthier alternative.

Domestic players lead bottled water

Domestic players held the strongest presence in bottled water in 2017, with Boon Rawd Brewery and Serm Suk holding the top two positions in off-trade value terms. Consumers’ familiarity with these domestic brands is the key factor, as they strongly trust the quality of the products these companies offer.

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Samples

Bottled Water Market Sample Report Bottled Water Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Bottled Water industry in Thailand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Bottled Water industry in Thailand, our research will save you time and money while empowering you to make informed, profitable decisions.

The Bottled Water in Thailand market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Bottled Water in Thailand?
What are the major brands in Thailand?
How important is the direct selling method of distribution in Thailand for bottled water sales?
What impact have environmental issues (such as sustainable packaging) had on consumer attitudes, category volumes, packaging formulations and/or product innovation in Thailand?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

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Bottled Water in Thailand - Category analysis

HEADLINES

PROSPECTS

Consumers’ health-consciousness benefits bottled water

Despite potable tap water, Thai consumers prefer bottled water

Still bottled water set to remain the key growth category

COMPETITIVE LANDSCAPE

Opportunities in still bottled water

Large numbers of new product launches

Domestic players lead bottled water

CATEGORY DATA

Table 1 Off-trade Sales of Bottled Water by Category: Volume 2012-2017
Table 2 Off-trade Sales of Bottled Water by Category: Value 2012-2017
Table 3 Off-trade Sales of Bottled Water by Category: % Volume Growth 2012-2017
Table 4 Off-trade Sales of Bottled Water by Category: % Value Growth 2012-2017
Table 5 NBO Company Shares of Off-trade Bottled Water: % Volume 2013-2017
Table 6 LBN Brand Shares of Off-trade Bottled Water: % Volume 2014-2017
Table 7 NBO Company Shares of Off-trade Bottled Water: % Value 2013-2017
Table 8 LBN Brand Shares of Off-trade Bottled Water: % Value 2014-2017
Table 9 Forecast Off-trade Sales of Bottled Water by Category: Volume 2017-2022
Table 10 Forecast Off-trade Sales of Bottled Water by Category: Value 2017-2022
Table 11 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2017-2022
Table 12 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2017-2022

Soft Drinks in Thailand - Industry Overview

EXECUTIVE SUMMARY

Soft drinks faces challenges in 2017

Consumers’ health-consciousness is the bottom-line growth driver

The competition intensifies in soft drinks

Premiumisation surrounds new product launches in 2017

Soft drinks set to see growth pick up again over the forecast period

MARKET DATA

Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2012-2017
Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2012-2017
Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2012-2017
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2012-2017
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2017
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2017
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2017
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2017
Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2012-2017
Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2012-2017
Table 23 Off-trade Sales of Soft Drinks by Category: Value 2012-2017
Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2012-2017
Table 25 Total Sales of Soft Drinks by Fountain On-trade: Volume 2012-2017
Table 26 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2012-2017
Table 27 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2013-2017
Table 28 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2017
Table 29 NBO Company Shares of Off-trade Soft Drinks: % Value 2013-2017
Table 30 LBN Brand Shares of Off-trade Soft Drinks: % Value 2014-2017
Table 31 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2017
Table 32 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2017-2022
Table 33 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2017-2022
Table 34 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022
Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022
Table 36 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022
Table 37 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022
Table 38 Forecast Off-trade Sales of Soft Drinks by Category: Value 2017-2022
Table 39 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022
Table 40 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2017-2022
Table 41 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2017-2022

Megatrends

Country Report

Bottled Water in Thailand

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Consumers’ health-consciousness benefits bottled water

Despite potable tap water, Thai consumers prefer bottled water

Still bottled water set to remain the key growth category

COMPETITIVE LANDSCAPE

Opportunities in still bottled water

Large numbers of new product launches

Domestic players lead bottled water

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Bottled Water in Thailand - Category analysis

HEADLINES

PROSPECTS

Consumers’ health-consciousness benefits bottled water

Despite potable tap water, Thai consumers prefer bottled water

Still bottled water set to remain the key growth category

COMPETITIVE LANDSCAPE

Opportunities in still bottled water

Large numbers of new product launches

Domestic players lead bottled water

CATEGORY DATA

Soft Drinks in Thailand - Industry Overview

EXECUTIVE SUMMARY

Soft drinks faces challenges in 2017

Consumers’ health-consciousness is the bottom-line growth driver

The competition intensifies in soft drinks

Premiumisation surrounds new product launches in 2017

Soft drinks set to see growth pick up again over the forecast period

MARKET DATA

APPENDIX

Fountain sales in Thailand

Trends

SOURCES

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