Bottled water companies are expected to further develop their home delivery services for direct selling, supporting their brands with mobile applications, promotional discounts, and loyalty programmes, alongside providing different pack types and sizes, faster deliveries, and expansion in coverage areas.
Bottled water is expected to benefit from Saudi and expat consumers’ increased health awareness during the forecast period. Consumers are likely to switch from soft drinks that are perceived to be unhealthier with a higher amount of sugar and calories, with these soft drinks also being more expensive than bottled water – especially so when considering the sugar tax and VAT hikes.
As seen across other soft drinks categories and, in fact, packed food and drinks as a whole, sustainability drives will remain key. This is particularly so for bottled water, due to the high rate of disposable packaging – whether non-recyclable plastic or rPET.
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Understand the latest market trends and future growth opportunities for the Bottled Water industry in Saudi Arabia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Bottled Water
This category is the aggregation of still bottled water (spring, mineral & purified), carbonated bottled water (spring, mineral & purified), flavoured bottled water and functional bottled water. Bulk bottled water is split out separately. It is defined as packaged drinking water – purified, spring or mineral – that is packaged in a container of 8 litres or larger. The bulk bottled water data types apply to Still Bottled Water and Carbonated Bottled Water but do not apply to functional or flavoured bottled water. Bulk water is classified according to the new Bulk retail volume and Bulk retail value data type regardless of channel of sale: bulk water sold via retail locations and bulk water delivered direct to a consumer’s home is included. Bulk water sold to institutions (offices, schools etc.) remains excluded.
See All of Our DefinitionsThis report originates from Passport, our Bottled Water research and analysis database.
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