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Country Report

Bottled Water in

Bottled Water in Saudi Arabia

23 pages, Mar 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Increased health awareness promotes bottled water

Many consumers in Saudi Arabia are starting to focus on drinking the recommended daily intake of water, due to increased health awareness in the country, especially with the harsh climate conditions in the country. Moreover, tap water in Saudi Arabia is mostly desalinated, and some consumers use bottled water not only for drinking but also for cooking food and preparing cold and hot drinks.

Bottled water to gain share from other soft drinks

During the forecast period, it is expected that bottled water will gain share from other soft drinks categories in Saudi Arabia, due to the ongoing increase in health awareness. Moreover, increased life expectancy, the country’s harsh climate conditions, the growing number of visitors and pilgrims, as per Vision 2030, focusing on tourism, and the ongoing expansion of distribution channels are set to support growth of bottled water in the kingdom.

Consumers in Saudi Arabia favour home delivery

For daily-use water, consumers in Saudi Arabia tend to favour home delivery, and bottled water companies are investing heavily in such services. Many bottled water companies not only provide bulk sizes of more than eight litres, but also offer a wide variety of sizes, starting from 125ml, to attract consumers and gain their loyalty.

COMPETITIVE LANDSCAPE

Safa leads off-trade bottled water

Safa leads off-trade bottled water volume sales in Saudi Arabia, thanks to its effective distribution strategy mainly targeting independent small groceries and its reasonable prices. It maintained its lead despite only limited participation in promotional campaigns, unlike most bottled water companies in the Saudi market in 2018, which heavily promoted their brands.

Bottled water companies emphasise product packaging

Companies in Saudi Arabia are clearly emphasising their products’ sodium and pH levels on their product labelling, as well as focusing on packaging design as part of their promotional campaigns for their brand. Moreover, they are constantly communicating with their customers through their social media platforms to remind them about the importance of drinking the recommended daily water intake, educating them about water ingredients, especially sodium and pH levels, and sharing information and news about their brands.

Aggressive promotional campaigns take place

Many bottled water companies participated in promotional campaigns in 2018, including in-store promotional stands, wider shelf space, an extensive presence across various distribution channels, home delivery and price reductions. Examples of price reductions include Al Ain multipacks of 40x330ml reduced in price from SAR17.

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Bottled Water Market Sample Report Bottled Water Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Bottled Water industry in Saudi Arabia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Bottled Water industry in Saudi Arabia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Bottled Water in Saudi Arabia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Bottled Water in Saudi Arabia?
What are the major brands in Saudi Arabia?
How important is the direct selling method of distribution in Saudi Arabia for bottled water sales?
What impact have environmental issues (such as sustainable packaging) had on consumer attitudes, category volumes, packaging formulations and/or product innovation in Saudi Arabia?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

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Bottled Water in Saudi Arabia - Category analysis

HEADLINES

PROSPECTS

Increased health awareness promotes bottled water

Bottled water to gain share from other soft drinks

Consumers in Saudi Arabia favour home delivery

COMPETITIVE LANDSCAPE

Safa leads off-trade bottled water

Bottled water companies emphasise product packaging

Aggressive promotional campaigns take place

CATEGORY DATA

Table 1 Off-trade Sales of Bottled Water by Category: Volume 2013-2018
Table 2 Off-trade Sales of Bottled Water by Category: Value 2013-2018
Table 3 Off-trade Sales of Bottled Water by Category: % Volume Growth 2013-2018
Table 4 Off-trade Sales of Bottled Water by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Off-trade Bottled Water: % Volume 2014-2018
Table 6 LBN Brand Shares of Off-trade Bottled Water: % Volume 2015-2018
Table 7 NBO Company Shares of Off-trade Bottled Water: % Value 2014-2018
Table 8 LBN Brand Shares of Off-trade Bottled Water: % Value 2015-2018
Table 9 Forecast Off-trade Sales of Bottled Water by Category: Volume 2018-2023
Table 10 Forecast Off-trade Sales of Bottled Water by Category: Value 2018-2023
Table 11 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2018-2023
Table 12 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2018-2023

Soft Drinks in Saudi Arabia - Industry Overview

EXECUTIVE SUMMARY

Excise taxes continue to affect consumers’ buying behaviour

Soft drinks see increased promotional campaigns

RTD tea and coffee continue to witness the highest growth

Companies emphasise brand diversity

Health and wellness to support soft drinks demand

MARKET DATA

Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2013-2018
Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2013-2018
Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2013-2018
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2013-2018
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2018
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2018
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2018
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2018
Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2013-2018
Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2013-2018
Table 23 Off-trade Sales of Soft Drinks by Category: Value 2013-2018
Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2013-2018
Table 25 Total Sales of Soft Drinks by Fountain On-trade: Volume 2013-2018
Table 26 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2013-2018
Table 27 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2014-2018
Table 28 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2015-2018
Table 29 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2018
Table 30 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2015-2018
Table 31 NBO Company Shares of Off-trade Soft Drinks: % Value 2014-2018
Table 32 LBN Brand Shares of Off-trade Soft Drinks: % Value 2015-2018
Table 33 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2018
Table 34 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2018-2023
Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2018-2023
Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2018-2023
Table 37 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2018-2023
Table 38 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2018-2023
Table 39 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2018-2023
Table 40 Forecast Off-trade Sales of Soft Drinks by Category: Value 2018-2023
Table 41 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2018-2023
Table 42 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2018-2023
Table 43 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2018-2023

Megatrends

Country Report

Bottled Water in Saudi Arabia

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Executive Summary

New Report Guarantee

PROSPECTS

Increased health awareness promotes bottled water

Bottled water to gain share from other soft drinks

Consumers in Saudi Arabia favour home delivery

COMPETITIVE LANDSCAPE

Safa leads off-trade bottled water

Bottled water companies emphasise product packaging

Aggressive promotional campaigns take place

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Bottled Water in Saudi Arabia - Category analysis

HEADLINES

PROSPECTS

Increased health awareness promotes bottled water

Bottled water to gain share from other soft drinks

Consumers in Saudi Arabia favour home delivery

COMPETITIVE LANDSCAPE

Safa leads off-trade bottled water

Bottled water companies emphasise product packaging

Aggressive promotional campaigns take place

CATEGORY DATA

Soft Drinks in Saudi Arabia - Industry Overview

EXECUTIVE SUMMARY

Excise taxes continue to affect consumers’ buying behaviour

Soft drinks see increased promotional campaigns

RTD tea and coffee continue to witness the highest growth

Companies emphasise brand diversity

Health and wellness to support soft drinks demand

MARKET DATA

APPENDIX

Fountain sales in Saudi Arabia

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