Bottled water will register minimal volume growth over the forecast period. In what is a mature product area, the muted performance will be exacerbated by a declining population.
While private label has not yet gained any significant foothold in bottled water, there is potential for private label players to win value share. Private label in general in Croatia has been gaining value share year-on-year, as Croatian consumers increasingly appreciate the affordable pricing, matched with high quality.
Flavoured and functional bottled water has highest growth potential over the forecast period, or even a combination of both. With players looking to drive increased value sales through value-added benefits, they will focus on both flavours and functional properties in order to keep consumers engaged.
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Understand the latest market trends and future growth opportunities for the Bottled Water industry in Croatia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bottled Water industry in Croatia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This category is the aggregation of still bottled water (spring, mineral & purified), carbonated bottled water (spring, mineral & purified), flavoured bottled water and functional bottled water. Bulk bottled water is split out separately. It is defined as packaged drinking water – purified, spring or mineral – that is packaged in a container of 8 litres or larger. The bulk bottled water data types apply to Still Bottled Water and Carbonated Bottled Water but do not apply to functional or flavoured bottled water. Bulk water is classified according to the new Bulk retail volume and Bulk retail value data type regardless of channel of sale: bulk water sold via retail locations and bulk water delivered direct to a consumer’s home is included. Bulk water sold to institutions (offices, schools etc.) remains excluded.See All of Our Definitions
This report originates from Passport, our Bottled Water research and analysis database.
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