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Country Report

Bottled Water in

Bottled Water in Croatia

20 pages, Mar 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Traditional habits keep carbonated water ahead of still water

Given that most of the tap water in Croatia is good for drinking, reasons for buying bottled water revolve more about gastronomy and habits than around finding an alternative to tap water. For this reason, carbonated water is consumed more as it fits better the purpose of a digestive after a meal or a mixer with alcoholic or non-alcoholic drinks.

Competition from tap water

About three quarters of the population aged 15-65 consumed some form of bottled water in 2017. Most of the volume sold was to heavy users who drink bottled water every day, whether for objective reasons (poor quality of tap water) or out of habit.

Most water sources foreign owned

Be it politics or genuine worry about basic natural resources, the Croatian public is often antagonised about alleged “theft” of basic natural resources, including water. Reports about selling concessions to exploit drinking water to foreign investors repeatedly appear in the media, ending in assurances by politicians that water is a resource available to everyone, albeit not free.

COMPETITIVE LANDSCAPE

Through acquisitions, Kofola gets to second spot in the rankings

Once a marginal company manufacturing soft drinks in the Czech Republic, Kofola CeskoSlovensko expanded significantly over the past decade through the investment of the Samaras family from Greece. Its latest moves were in Croatia.

The few new product launches show limited imagination

Ownership changes within bottled water to companies’ focus away from innovation. Only the leaders took the initiative, but there were no significant advances.

Jamnica dd leader in every possible way

Not only in terms of share but in all other ways Jamnica dd led the category. It launched most new products, accounted for 80% of the ad space in leaflets regularly distributed to households, and was responsible for three quarters of the total advertising budget for bottled water, which reached approximately HRK100 million in 2016.

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Bottled Water Market Sample Report Bottled Water Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Bottled Water industry in Croatia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Bottled Water industry in Croatia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Bottled Water in Croatia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Bottled Water in Croatia?
What are the major brands in Croatia?
How important is the direct selling method of distribution in Croatia for bottled water sales?
What impact have environmental issues (such as sustainable packaging) had on consumer attitudes, category volumes, packaging formulations and/or product innovation in Croatia?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

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Bottled Water in Croatia - Category analysis

HEADLINES

PROSPECTS

Traditional habits keep carbonated water ahead of still water

Competition from tap water

Most water sources foreign owned

COMPETITIVE LANDSCAPE

Through acquisitions, Kofola gets to second spot in the rankings

The few new product launches show limited imagination

Jamnica dd leader in every possible way

CATEGORY DATA

Table 1 Off-trade Sales of Bottled Water by Category: Volume 2012-2017
Table 2 Off-trade Sales of Bottled Water by Category: Value 2012-2017
Table 3 Off-trade Sales of Bottled Water by Category: % Volume Growth 2012-2017
Table 4 Off-trade Sales of Bottled Water by Category: % Value Growth 2012-2017
Table 5 NBO Company Shares of Off-trade Bottled Water: % Volume 2013-2017
Table 6 LBN Brand Shares of Off-trade Bottled Water: % Volume 2014-2017
Table 7 NBO Company Shares of Off-trade Bottled Water: % Value 2013-2017
Table 8 LBN Brand Shares of Off-trade Bottled Water: % Value 2014-2017
Table 9 Forecast Off-trade Sales of Bottled Water by Category: Volume 2017-2022
Table 10 Forecast Off-trade Sales of Bottled Water by Category: Value 2017-2022
Table 11 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2017-2022
Table 12 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2017-2022

Soft Drinks in Croatia - Industry Overview

EXECUTIVE SUMMARY

In a growing market, domestic players start losing control

Bottled water still the largest category

Not even the leader is safe

Dual nature of new product developments in 2017

Slow but steady growth ahead for soft drinks

MARKET DATA

Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2012-2017
Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2012-2017
Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2012-2017
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2012-2017
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2017
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2017
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2017
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2017
Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2012-2017
Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2012-2017
Table 23 Off-trade Sales of Soft Drinks by Category: Value 2012-2017
Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2012-2017
Table 25 Total Sales of Soft Drinks by Fountain On-trade: Volume 2012-2017
Table 26 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2012-2017
Table 27 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2013-2017
Table 28 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2017
Table 29 NBO Company Shares of Off-trade Soft Drinks: % Value 2013-2017
Table 30 LBN Brand Shares of Off-trade Soft Drinks: % Value 2014-2017
Table 31 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2017
Table 32 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2017-2022
Table 33 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2017-2022
Table 34 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022
Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022
Table 36 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022
Table 37 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022
Table 38 Forecast Off-trade Sales of Soft Drinks by Category: Value 2017-2022
Table 39 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022
Table 40 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2017-2022
Table 41 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2017-2022

Megatrends

Country Report

Bottled Water in Croatia

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Traditional habits keep carbonated water ahead of still water

Competition from tap water

Most water sources foreign owned

COMPETITIVE LANDSCAPE

Through acquisitions, Kofola gets to second spot in the rankings

The few new product launches show limited imagination

Jamnica dd leader in every possible way

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Bottled Water in Croatia - Category analysis

HEADLINES

PROSPECTS

Traditional habits keep carbonated water ahead of still water

Competition from tap water

Most water sources foreign owned

COMPETITIVE LANDSCAPE

Through acquisitions, Kofola gets to second spot in the rankings

The few new product launches show limited imagination

Jamnica dd leader in every possible way

CATEGORY DATA

Soft Drinks in Croatia - Industry Overview

EXECUTIVE SUMMARY

In a growing market, domestic players start losing control

Bottled water still the largest category

Not even the leader is safe

Dual nature of new product developments in 2017

Slow but steady growth ahead for soft drinks

MARKET DATA

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