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Learn moreJan 2021
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Despite the decline in both on- and off-trade volume sales, bottled water generally fared better than other soft drinks in 2020. The new special tax introduced on sugary non-alcoholic drinks did not include bottled water, except for bottled water with added sugar such as flavoured bottled water.
Given the high-quality of Croatian tap water, once it became evident that the economy would experience a downturn in 2020, consumers increasingly traded down from purchasing bottled water to tap water instead. This trend has been evident throughout the review period, although the COVID-19 pandemic accelerated it.
Key threats to the performance of bottled water in 2020 included the lack of tourists and the lowered disposable incomes, especially in the second part of the year. The lack of tourists in 2020 hit the on-trade channel the hardest, but it was also evident in off-trade as well.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Bottled Water industry in Croatia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Bottled Water industry in Croatia, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Soft Drinks market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.