Bottled water is expected to post strong growth in off- and on-trade volume sales throughout the forecast period. Together with rising urbanisation and a rapidly growing population, the poor quality of tap water in Uzbekistan, the country’s hot climate and increasing awareness of the health benefits of regularly drinking water will remain the key drivers of overall demand.
Among the main bottled water categories, flavoured bottled water looks set to show the fastest development in volume growth terms over the forecast period. While this is partly because consumption is emerging from a relatively low base, it should also benefit from the introduction of new flavour variants, such as lemon, mint or grapefruit options, and from sustained improvements in distribution and promotional support for leading brands like Fresh Plus, Montella, Chortoq, Borjomi and ASU.
Functional bottled water is expected to remain underdeveloped in Uzbekistan over the forecast period. Few products of this type are available in the country, and consumer awareness of the purported benefits of functional bottled water in general is low.
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Bottled Water
This category is the aggregation of still bottled water (spring, mineral & purified), carbonated bottled water (spring, mineral & purified), flavoured bottled water and functional bottled water. Bulk bottled water is split out separately. It is defined as packaged drinking water – purified, spring or mineral – that is packaged in a container of 8 litres or larger. The bulk bottled water data types apply to Still Bottled Water and Carbonated Bottled Water but do not apply to functional or flavoured bottled water. Bulk water is classified according to the new Bulk retail volume and Bulk retail value data type regardless of channel of sale: bulk water sold via retail locations and bulk water delivered direct to a consumer’s home is included. Bulk water sold to institutions (offices, schools etc.) remains excluded.
See All of Our DefinitionsThis report originates from Passport, our Bottled Water research and analysis database.
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