After bottled water registered a very negative sales performance over the course of 2020 due to the impact of the COVID-19 pandemic, 2021 saw the category register a complete recovery of off-trade sales and a strong partial recovery in on-trade terms. The main factor underpinning the very positive performance seen in bottled water during the year was the relaxation of social distancing regulations, which meant that consumers had far better access to bottled water than they had had during 2020.
Still bottled water continued to dominate off-trade volume sales of bottled water in 2021, with still purified water the leading category of bottled water in off-trade volume terms. The situation in the on-trade however is the direct opposite, with carbonated purified bottled water the largest bottled water category in on-trade volume terms.
One of the key trends that has emerged in sales of bottled water in Uzbekistan since the onset of the COVID-19 pandemic is the dramatic increase seen in the numbers of consumers who are interested in ordering bottled water remotely to be delivered to their homes. The rising popularity of the home delivery of bottled water was already a notable trend in the category prior to the advent of the COVID-19 pandemic.
Sales of bottled water are expected to register positive growth over the forecast period, with strong volume growth expected to be due to the relatively low base from which the category is rising. With per capita consumption of bottled water still quite low at the end of the review period, there remains significant room for further growth in the category.
With numerous new players expected to enter bottled water in search of sales opportunities during the forecast period, is likely that the government of Uzbekistan will be forced to review the current regulatory regime that applies to bottled water. In particular, it is likely that manufacturers will be required to provide stronger evidence of the sources of their bottled water, with the result that a wider range of natural mineral bottled water and spring bottled water can be expected to appear on retail shelves in the near future.
The forecast period is likely to see strong further development in the home delivery of bottled water in Uzbekistan. With many consumers having discovered the convenience and value for money that home delivery services represent during the COVID-19 pandemic, the scene is now set for a significant expansion in consumer demand for bottled water home delivery services.
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This category is the aggregation of still bottled water (spring, mineral & purified), carbonated bottled water (spring, mineral & purified), flavoured bottled water and functional bottled water. Bulk bottled water is split out separately. It is defined as packaged drinking water – purified, spring or mineral – that is packaged in a container of 8 litres or larger. The bulk bottled water data types apply to Still Bottled Water and Carbonated Bottled Water but do not apply to functional or flavoured bottled water. Bulk water is classified according to the new Bulk retail volume and Bulk retail value data type regardless of channel of sale: bulk water sold via retail locations and bulk water delivered direct to a consumer’s home is included. Bulk water sold to institutions (offices, schools etc.) remains excluded.See All of Our Definitions
This report originates from Passport, our Bottled Water research and analysis database.
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