Post-pandemic Turkey will support further growth in bottled water volume sales over the forecast period as consumers shift away from less healthy options such as carbonates, while on-the-go consumption of bottled water will increase leading to more purchases of small or single-format bottles. In addition, the generally poor quality of the country’s tap water will continue to prompt consumers to purchase still bottled water to consume and for cooking at home.
In 2022 carbonated and flavoured bottled water have been stealing share from carbonates, benefiting from their much healthier image. This trend is set to continue over the forecast period.
Following on from pandemic-era lockdowns and a much more home-centred life, players continue to increase investment in upgrading their online presence by participating in e-commerce platforms and building their own online stores. With some players purely online, and many traditional store-based players opting for an omnichannel approach, consumers will benefit from an even wider online offer and an increasing number of promotions and discount campaigns as players fight for sales.
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Understand the latest market trends and future growth opportunities for the Bottled Water industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Bottled Water
This category is the aggregation of still bottled water (spring, mineral & purified), carbonated bottled water (spring, mineral & purified), flavoured bottled water and functional bottled water. Bulk bottled water is split out separately. It is defined as packaged drinking water – purified, spring or mineral – that is packaged in a container of 8 litres or larger. The bulk bottled water data types apply to Still Bottled Water and Carbonated Bottled Water but do not apply to functional or flavoured bottled water. Bulk water is classified according to the new Bulk retail volume and Bulk retail value data type regardless of channel of sale: bulk water sold via retail locations and bulk water delivered direct to a consumer’s home is included. Bulk water sold to institutions (offices, schools etc.) remains excluded.
See All of Our DefinitionsThis report originates from Passport, our Bottled Water research and analysis database.
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