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Country Report

Bottled Water in

Bottled Water in Turkey

24 pages, Mar 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Demijohn format bottled water loses share to PET and glass bottles

The trend towards smaller packaging within still bottled water will continue, with the volume share of demijohns (called “damacana”) 19-litre bottled water decreasing. The declining trend for the demijohn format of bottled water began in 2012 when the Turkish Government announced that some companies did not meet required health and hygiene standards with their 19-litre demijohns of still bottled water.

Low-quality tap water increases demand for bottled water

Still bottled water remained the main beverage consumed alongside meals in Turkey. Sales of bottled water are set to increase because of low-quality tap water in the urban areas of the country.

Carbonated and flavoured bottled water gain popularity

Carbonated bottled water and flavoured bottled water are set to demonstrate a good volume sales performance over the forecast period. Both products are strong competitors to carbonates as healthy and natural beverages.

COMPETITIVE LANDSCAPE

Nestlé leads bottled water

In 2017, Nestlé Waters Gida ve Mesrubat San Tic AS led bottled water, gaining marginal off-trade value share. Its leadership stems from its ownership of the long-established brand Erikli.

Bottled water is fairly fragmented

Bottled water’s competitive environment remained fragmented in 2017. There are many small local brands in the country, although the share of the leading brands is increasing as consumers search for quality and reliability in bottled water.

Most new product developments related to packaging

In the last two years of the review period, most new product developments in bottled water were in terms of packaging. Companies sought to attract different consumer groups through offering differentiation in packaging type, images on packaging and closures.

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Bottled Water Market Sample Report Bottled Water Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Bottled Water industry in Turkey with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Bottled Water industry in Turkey, our research will save you time and money while empowering you to make informed, profitable decisions.

The Bottled Water in Turkey market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Bottled Water in Turkey?
What are the major brands in Turkey?
How important is the direct selling method of distribution in Turkey for bottled water sales?
What impact have environmental issues (such as sustainable packaging) had on consumer attitudes, category volumes, packaging formulations and/or product innovation in Turkey?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

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Bottled Water in Turkey - Category analysis

HEADLINES

PROSPECTS

Demijohn format bottled water loses share to PET and glass bottles

Low-quality tap water increases demand for bottled water

Carbonated and flavoured bottled water gain popularity

COMPETITIVE LANDSCAPE

Nestlé leads bottled water

Bottled water is fairly fragmented

Most new product developments related to packaging

CATEGORY DATA

Table 1 Off-trade Sales of Bottled Water by Category: Volume 2012-2017
Table 2 Off-trade Sales of Bottled Water by Category: Value 2012-2017
Table 3 Off-trade Sales of Bottled Water by Category: % Volume Growth 2012-2017
Table 4 Off-trade Sales of Bottled Water by Category: % Value Growth 2012-2017
Table 5 NBO Company Shares of Off-trade Bottled Water: % Volume 2013-2017
Table 6 LBN Brand Shares of Off-trade Bottled Water: % Volume 2014-2017
Table 7 NBO Company Shares of Off-trade Bottled Water: % Value 2013-2017
Table 8 LBN Brand Shares of Off-trade Bottled Water: % Value 2014-2017
Table 9 Forecast Off-trade Sales of Bottled Water by Category: Volume 2017-2022
Table 10 Forecast Off-trade Sales of Bottled Water by Category: Value 2017-2022
Table 11 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2017-2022
Table 12 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2017-2022

Soft Drinks in Turkey - Industry Overview

EXECUTIVE SUMMARY

Soft drinks registers double-digit off-trade value growth in 2017

The trend is towards healthier soft drinks

Coca-Cola Içecek AS remains overall leader

Manufacturers differentiate their products in terms of packaging and flavour

Soft drinks is predicted to register improved value growth

MARKET DATA

Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2012-2017
Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2012-2017
Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2012-2017
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2012-2017
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2017
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2017
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2017
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2017
Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2012-2017
Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2012-2017
Table 23 Off-trade Sales of Soft Drinks by Category: Value 2012-2017
Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2012-2017
Table 25 Total Sales of Soft Drinks by Fountain On-trade: Volume 2012-2017
Table 26 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2012-2017
Table 27 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2013-2017
Table 28 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2017
Table 29 NBO Company Shares of Off-trade Soft Drinks: % Value 2013-2017
Table 30 LBN Brand Shares of Off-trade Soft Drinks: % Value 2014-2017
Table 31 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2012-2017
Table 32 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2017
Table 33 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2017-2022
Table 34 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2017-2022
Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022
Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022
Table 37 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022
Table 38 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022
Table 39 Forecast Off-trade Sales of Soft Drinks by Category: Value 2017-2022
Table 40 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022
Table 41 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2017-2022
Table 42 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2017-2022

Megatrends

Country Report

Bottled Water in Turkey

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Executive Summary

New Report Guarantee

PROSPECTS

Demijohn format bottled water loses share to PET and glass bottles

Low-quality tap water increases demand for bottled water

Carbonated and flavoured bottled water gain popularity

COMPETITIVE LANDSCAPE

Nestlé leads bottled water

Bottled water is fairly fragmented

Most new product developments related to packaging

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Bottled Water in Turkey - Category analysis

HEADLINES

PROSPECTS

Demijohn format bottled water loses share to PET and glass bottles

Low-quality tap water increases demand for bottled water

Carbonated and flavoured bottled water gain popularity

COMPETITIVE LANDSCAPE

Nestlé leads bottled water

Bottled water is fairly fragmented

Most new product developments related to packaging

CATEGORY DATA

Soft Drinks in Turkey - Industry Overview

EXECUTIVE SUMMARY

Soft drinks registers double-digit off-trade value growth in 2017

The trend is towards healthier soft drinks

Coca-Cola Içecek AS remains overall leader

Manufacturers differentiate their products in terms of packaging and flavour

Soft drinks is predicted to register improved value growth

MARKET DATA

APPENDIX

Fountain sales in Turkey

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