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Country Report

Bottled Water in

Bottled Water in Turkey

Dec 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Stockpiling leads to double-digit off-trade volume and value growth for bottled water

In 2020, off-trade volume sales of bottled water is set to record double-digit growth, with sales in the on-trade channel shifting towards the off-trade, after the closure of foodservice outlets in March 2020. The bulk of this growth is coming from still bottled water, with consumers stockpiling goods during the lockdown period when many were working from home, and children were out of school.

Discounters and e-commerce are set to increase their share, with price-sensitivity and social distancing boosting sales

Price-sensitivity is increasing in the country during 2020, with COVID-19 leading to job losses and consumers working from home, rising financial insecurity and worry for many. As such, sales from discounters is set to increase in 2020, with consumers wanting affordable price-points on purchases of bottled water.

Consumers favour Sirma due to its low price-point, and private label gains ground

In 2020, Sirmagrup Içecek and Nestlé Waters are both set to strengthen their strong leading positions in bottled water, with each player seeing an increase in value and volume share, boosted by stockpiling behaviour in the country. These two companies are locked in fierce rivalry, with Nestlé Waters’ brand Erikli and Sirma from Sirmagrup Içecek both very well-known and well-established in still bottled water.

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Bottled Water Market Sample Report Bottled Water Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Bottled Water industry in Turkey with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Bottled Water industry in Turkey, our research will save you time and money while empowering you to make informed, profitable decisions.

The Bottled Water in Turkey market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Bottled Water in Turkey?
What are the major brands in Turkey?
How important is the direct selling method of distribution in Turkey for bottled water sales?
What impact have environmental issues (such as sustainable packaging) had on consumer attitudes, category volumes, packaging formulations and/or product innovation in Turkey?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

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Bottled Water in Turkey - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Stockpiling leads to double-digit off-trade volume and value growth for bottled water

Discounters and e-commerce are set to increase their share, with price-sensitivity and social distancing boosting sales

Consumers favour Sirma due to its low price-point, and private label gains ground

RECOVERY AND OPPORTUNITIES

The on-trade records double-digit volume growth across the forecast period

Flavoured bottled water drives off-trade growth, with sales boosted by the health and wellness trend

Private label gains share, as branded players promote their added-value to compete

CATEGORY DATA

Table 1 Off-trade Sales of Bottled Water by Category: Volume 2015-2020
Table 2 Off-trade Sales of Bottled Water by Category: Value 2015-2020
Table 3 Off-trade Sales of Bottled Water by Category: % Volume Growth 2015-2020
Table 4 Off-trade Sales of Bottled Water by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Off-trade Bottled Water: % Volume 2016-2020
Table 6 LBN Brand Shares of Off-trade Bottled Water: % Volume 2017-2020
Table 7 NBO Company Shares of Off-trade Bottled Water: % Value 2016-2020
Table 8 LBN Brand Shares of Off-trade Bottled Water: % Value 2017-2020
Table 9 Forecast Off-trade Sales of Bottled Water by Category: Volume 2020-2025
Table 10 Forecast Off-trade Sales of Bottled Water by Category: Value 2020-2025
Table 11 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2020-2025
Table 12 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2020-2025

Soft Drinks in Turkey - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on soft drinks

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for soft drinks?

Chart 1 Soft Drinks Off-Trade Volume Sales Growth Scenarios: 2018-2025
Chart 2 Soft Drinks On-Trade Volume Sales Growth Scenarios: 2018-2025
Chart 3 Soft Drinks Impact of Drivers on Off-Trade Volume Sales: 2017-2025
Chart 4 Soft Drinks Impact of Drivers on On-Trade Volume Sales: 2017-2025

MARKET DATA

Table 13 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2015-2020
Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2015-2020
Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2015-2020
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2015-2020
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2019
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2019
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2019
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2019
Table 21 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2015-2020
Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2015-2020
Table 23 Off-trade Sales of Soft Drinks by Category: Value 2015-2020
Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2015-2020
Table 25 Sales of Soft Drinks by Total Fountain On-trade: Volume 2015-2020
Table 26 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2015-2020
Table 27 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2016-2020
Table 28 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2017-2020
Table 29 NBO Company Shares of Off-trade Soft Drinks: % Value 2016-2020
Table 30 LBN Brand Shares of Off-trade Soft Drinks: % Value 2017-2020
Table 31 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2015-2020
Table 32 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2015-2020
Table 33 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2015-2020
Table 34 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2020
Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025
Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025
Table 37 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025
Table 38 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025
Table 39 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025
Table 40 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025
Table 41 Forecast Off-trade Sales of Soft Drinks by Category: Value 2020-2025
Table 42 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025
Table 43 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2020-2025
Table 44 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2020-2025

Megatrends

Country Report

Bottled Water in Turkey

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Stockpiling leads to double-digit off-trade volume and value growth for bottled water

Discounters and e-commerce are set to increase their share, with price-sensitivity and social distancing boosting sales

Consumers favour Sirma due to its low price-point, and private label gains ground

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Bottled Water in Turkey - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Stockpiling leads to double-digit off-trade volume and value growth for bottled water

Discounters and e-commerce are set to increase their share, with price-sensitivity and social distancing boosting sales

Consumers favour Sirma due to its low price-point, and private label gains ground

RECOVERY AND OPPORTUNITIES

The on-trade records double-digit volume growth across the forecast period

Flavoured bottled water drives off-trade growth, with sales boosted by the health and wellness trend

Private label gains share, as branded players promote their added-value to compete

CATEGORY DATA

Soft Drinks in Turkey - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on soft drinks

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for soft drinks?

MARKET DATA

APPENDIX

Fountain sales in Turkey

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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