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Learn moreDec 2020
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The strongest impact on retail sales of bottled water in France during 2020 was not the COVID-19 pandemic. Instead, rising off-trade sales of bottled water were mainly the result of the heatwave that swept across France during summer.
The difficult situation faced by France’s bottled water companies during 2020 was brought into focus by the strong slowdown seen in sales of flavoured bottled water. The category has for many years been registering strong positive sales growth, although maturity and saturation saw growth rates slowdown significant during 2019.
2020 saw private label and low-cost brands such as Cristaline gain ground in bottled water. One major reason for this was the influence of France’s new EGA legislation, which came into effect during 2019 and which regulates the ability of companies and brands to make use of price promotions as a marketing tool.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Bottled Water industry in France with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Bottled Water industry in France, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Soft Drinks market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.