Bottled water is projected to experience positive but sluggish volume growth in off-trade terms over the forecast period, with sales likely to be limited to an extent by the impact of inflation in the short term. If the price of energy and plastic continues to rise, the competition from tap water (to consumer at home or to put in refillable bottles for the office) will likely grow.
Sustainability issues and concerns regarding plastic packaging will likely remain an important influence on the category’s future growth. However, it could also present opportunities for players to become more sustainable and thus win over a new audience of eco-friendly consumers.
As France continues to recover from the effects of the pandemic and consumers spend longer periods of time away from home, it is expected there could be some value found in functional bottled water. This has resulted in the launch of numerous novelties in functional bottled water such as Volvic Zest+ Defenses Immunitaires (Immune system), Contrex Green, Perrier Energise and Eloa Waters – the former two containing zinc, a key element to improve immunity – while other novelties could arrive soon.
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Understand the latest market trends and future growth opportunities for the Bottled Water industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This category is the aggregation of still bottled water (spring, mineral & purified), carbonated bottled water (spring, mineral & purified), flavoured bottled water and functional bottled water. Bulk bottled water is split out separately. It is defined as packaged drinking water – purified, spring or mineral – that is packaged in a container of 8 litres or larger. The bulk bottled water data types apply to Still Bottled Water and Carbonated Bottled Water but do not apply to functional or flavoured bottled water. Bulk water is classified according to the new Bulk retail volume and Bulk retail value data type regardless of channel of sale: bulk water sold via retail locations and bulk water delivered direct to a consumer’s home is included. Bulk water sold to institutions (offices, schools etc.) remains excluded.See All of Our Definitions
This report originates from Passport, our Bottled Water research and analysis database.
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