Demand for flavour innovation has been a key driver in revenue growth for leading brands. As consumer palates expand, brands have been encouraged to innovate and experiment with exotic flavours inspired by Asian, African, South American and American cultures.
Despite the health and wellness trend continuing to heavily influence consumer purchasing habits, premiumisation has continued to heighten enthusiasm for indulgent snacking alternatives. As a result, consumers have been willing to forgo healthy snacks for occasional indulgence.
In line with premiumisation and flavour innovation, health consciousness continues to be one of the strongest drivers impacting consumer appetite. This has encouraged brands to focus on providing a simultaneously tasty and nutritious experience for consumers.
Leading brands continued to dominate across the categories in 2018. This was particularly evident in the case of Smiths Snackfoods, as it clearly leads potato chips, tortilla chips and puffed snacks.
Whilst potato chips holds the highest value share in savoury snacks, growth in categories like extruded snacks declined, while vegetable, pulse and bread chips continued to experience consistent growth in line with growing demand for healthier alternatives. In 2018 it saw the highest value growth within salty snacks.
In line with its success in potato chips, Doritos established its presence in savoury biscuits with the release of Doritos Crackers. The range includes four flavours – Cheese Supreme, Mexicana, Texan BBQ and Sweet Chilli & Sour Cream – the products are similarly shaped to its chips.
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This industry report originates from Passport, our Packaged Food market research database.