Executive Summary

Aug 2018
PROSPECTS
Consumers demand more adventurous flavours

Demand for flavour innovation has been a key driver in revenue growth for leading brands. As consumer palates expand, brands have been encouraged to innovate and experiment with exotic flavours inspired by Asian, African, South American and American cultures.

Premiumisation to continue to drive product innovation

Despite the health and wellness trend continuing to heavily influence consumer purchasing habits, premiumisation has continued to heighten enthusiasm for indulgent snacking alternatives. As a result, consumers have been willing to forgo healthy snacks for occasional indulgence.

Brands continue to innovate to include taste and nutrition simultaneously

In line with premiumisation and flavour innovation, health consciousness continues to be one of the strongest drivers impacting consumer appetite. This has encouraged brands to focus on providing a simultaneously tasty and nutritious experience for consumers.

COMPETITIVE LANDSCAPE
Industry still controlled by key players across categories

Leading brands continued to dominate across the categories in 2018. This was particularly evident in the case of Smiths Snackfoods, as it clearly leads potato chips, tortilla chips and puffed snacks.

Plant-based ingredients become increasingly popular

Whilst potato chips holds the highest value share in savoury snacks, growth in categories like extruded snacks declined, while vegetable, pulse and bread chips continued to experience consistent growth in line with growing demand for healthier alternatives. In 2018 it saw the highest value growth within salty snacks.

Doritos and Carman’s Fine Foods extend product offering to savoury biscuits

In line with its success in potato chips, Doritos established its presence in savoury biscuits with the release of Doritos Crackers. The range includes four flavours – Cheese Supreme, Mexicana, Texan BBQ and Sweet Chilli & Sour Cream – the products are similarly shaped to its chips.

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Savoury Snacks in Australia

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Overview

Discover the latest market trends and uncover sources of future market growth for the Sweet and savoury snacks industry in Australia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sweet and savoury snacks industry in Australia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sweet and savoury snacks in Australia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Sweet and savoury snacks in Australia?
  • What are the major brands in Australia?
  • How are manufacturers leveraging health and wellness trends like reduced sugar or organic sourcing?
  • How are manufacturers addressing consumer concerns over health and obesity?
  • As more consumers are spending more time at home to save money, how is this impacting retail sales for snacks?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Packaged Food in Australia - Industry Overview

EXECUTIVE SUMMARY

Adventurous consumer palates drive innovation across packaged food
Product narrative key in driving consumer engagement in 2018
Private label continues to capture sales from branded products
Supermarkets continue to lead food distribution
Portion control and on-the-go solutions to drive growth

FOODSERVICE

Sales to Foodservice
Health and wellness drives growth
Consumer Foodservice
Desire for new experiences and health and wellness boost the consumer foodservice performance

CATEGORY DATA

Table 1 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2013-2018
Table 6 Sales of Packaged Food by Category: Value 2013-2018
Table 7 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 8 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 9 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 10 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 11 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 12 Penetration of Private Label by Category: % Value 2013-2018
Table 13 Distribution of Packaged Food by Format: % Value 2013-2018
Table 14 Distribution of Packaged Food by Format and Category: % Value 2018
Table 15 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 16 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources