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Learn moreSep 2020
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The closure of foodservice outlets and lockdown with more time spent at home increased the at-home consumption of savoury snacks. The stockpiling of snacks initially benefited sales; however, this is not expected to have a significant impact as consumers worked through their supplies and resumed their normal purchasing habits with the easing of lockdown restrictions.
Flavour innovation continues to drive growth within savoury snacks, with more brand collaborations in new product developments. Savoury snacks with spicy flavours are well received, such as PepsiCo’s successful launch of Flamin’ Hot Twisties, Doritos and Cheetos, with Twisties and Doritos being limited editions.
Smiths Snackfoods continues to lead savoury snacks, appealing to curious consumers and constantly ensuring that its brands are on top of consumers’ minds through multiple partnerships, new products and multichannel marketing campaigns. Flavour innovation is the company’s trademark; in 2020, Smith’s introduced Mash Ups Cheese, a mix of Doritos, Twisties and Cheetos in one bag, and in December 2019 it unveiled a different type of chip mash-up comprising of a lamington and chip.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Sweet and savoury snacks industry in Australia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Sweet and savoury snacks industry in Australia, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Packaged Food market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.