Better for you snacks, with claims such as ‘baked, not fried’, meat snacks (other savoury snacks) that are high in protein and plant-based continue to drive growth of savoury snacks. Category leader Smith’s, for instance, has launched its first baked potato chip in Australia using healthier oven baking rather than traditional frying.
In 2021, popcorn is expected to continue its strong growth trajectory thanks to its popularity as a lighter snacking option. The COVID-19 pandemic has worked in favour of this product area, with popcorn expected to lead retail current value growth in 2021.
Savoury biscuits and bread chips are gaining popularity in Australia thanks to the rise in home-entertainment that took place during the COVID-19 pandemic. Whilst the COVID-19 virus remains a threat in 2021, with Australia’s vaccination programme slow to get going, consumers are likely to enjoy at-home entertainment and savoury snacks consumption more often.
During the forecast period, some travel restrictions are expected to remain in place whilst the threat of COVID-19 remains. The slow start that Australia has made to its vaccination programme may further prolong travel restrictions.
Over the forecast period, the competitive landscape in savoury snacks is expected to become more concentrated. This is, in part, due to Mondelez Australia Pty Ltd’s acquisition of the premium cracker manufacturer Gourmet Food Holdings which owns the cracker brands OB Finest, Olina’s Bakehouse and Crispbic.
Over the forecast period premiumisation is expected to be an important driver of retail current value sales in savoury snacks. For example, Red Rock Deli launched a new savoury biscuits range at the end of the review period which is expected to perform well over the forecast period.
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Understand the latest market trends and future growth opportunities for the Sweet and Savoury Snacks industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Sweet and Savoury Snacks research and analysis database.
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