Savoury Snacks in Australia

PROSPECTS

Popcorn popularity soars as a better-for-you snack

Popcorn has long been touted as a healthier alternative and product launches of higher-end premium popcorn in the past year have propelled growth even further. Newer varieties of popcorn snacks, with unique flavourings and ingredients from other savoury snacks, have popped up in response to increasing demand for the snack.

Nuts enjoying a strong increase in consumption

Promotions, consumer awareness and flavour innovation have pushed nut consumption higher and this is expected to continue in the forecast period. The Australian Dietary Guideline has pushed for increased nut consumption and this seems to be working, as consumers looking for a better-for-you option often find themselves purchasing nuts when it comes to snacking.

Other savoury snacks in the spotlight

With the movement towards low-carb high-protein diets as well as the movement away from the standard 3-meals-a-day, more consumers are turning their attention to other savoury snacks, particularly seaweed and meat snacks. Seaweed is gradually becoming more popular in Australia as consumer awareness around its high fibre content and familiarity with the product increases.

COMPETITIVE LANDSCAPE

Smiths Snackfoods maintains its leading position in savoury snacks

Smiths Snackfoods continued to lead savoury snacks, appealing to curious consumers and constantly ensuring that its brands are on top of consumers’ minds through multiple partnerships and flavour innovations. In mid-2018, it partnered with Daily Mail Australia and PHD Media to launch Jurassic World-themed limited-edition flavours, in celebration of the film release of Jurassic World: Fallen Kingdom.

Local brands gaining support from consumers and retailers

With the new country of origin labelling being mandatory from July 2018 onwards, consumer awareness of food provenance has been heightened. This resulted in stronger demand for local products across packaged food, including savoury snacks.

New healthy brands gaining ground

With major retailers such as Woolworths and Coles expanding their health aisles, brands such as Freedom Foods’ Messy Monkeys and PepsiCo’s Off the Eaten Path are expanding their shelf presence. Messy Monkeys introduced its 4-star health-rated popcorn back in 2018, with lightly salted and lightly sweet and salty flavours.

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