Savoury Snacks in Croatia

PROSPECTS

Salty snacks is the most important category

Within savoury snacks, salty snacks is the most important category. In turn, within salty snacks, potato chips is the biggest category, which also makes it the biggest single savoury snacks category.

Sporting events favourably affect sales of savoury snacks

Snacks in general, but particularly savoury snacks, tend to have a strong positive correlation to major sporting events, in particular football. As 2018 sees the football World Cup championship in Russia, this will have a major impact on sales of savoury snacks, in particular of potato chips.

Health and wellness trends gain visibility in Croatia

On the back of the current health and wellness trends in Croatia, savoury snacks experiences some changes. Rice snacks saw strong growth over the review period and into 2018, being used as a replacement for some baked products by health-conscious consumers.

COMPETITIVE LANDSCAPE

Financial woes do not keep Franck dd from top position

Although the savoury snacks categories are quite fragmented, the domestic company Franck dd is the leader with a clear advantage on its competitors. Still, it suffers from the same malaise most Croatian companies do: it operates on its own and is very sensitive to occasional problems in financial operations.

Competitive landscape is colourful

Given the relatively large space left for other competitors, there are a few interesting ones, most of which are multinational companies. Some global brands like Chio and Cheetos did not have such good sales.

Domination of locals is questionable

The domination of local companies in savoury snacks seems well-earned with no indication that it could change in the future. Looking at the European map of competitors in savoury snacks the whole of Europe is clearly divided between two or three major global players, with Croatia an anomaly.

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