In Germany, the health trend is getting stronger and stronger. This has especially been the case since the beginning of the pandemic, but is likely to continue over the next few years; especially since Germans are doing less and less sport and doctors are already warning of the consequences of reduced mobility due to the pandemic.
Vegan is in vogue, and the number of vegans in Germany is increasing, but even more so is the number of consumers who like to try vegan products, want to try new products, or simply want to reduce their consumption of animal-based foods, so-called flexitarians. This trend naturally complements the health trend very well, as vegan products are generally perceived as healthy.
Standard potato chips are expected to remain very popular for the next few years. In Germany, the so-called Hungarian flavour in particular is very popular, which is mainly paprika spice.
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Understand the latest market trends and future growth opportunities for the Savoury Snacks industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Savoury Snacks industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of chips/crisps, extruded snacks, tortilla/corn chips, popcorn, pretzels, nuts and other sweet and savoury snacksSee All of Our Definitions
This report originates from Passport, our Savoury Snacks research and analysis database.
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