Although Singaporean consumers are big on snacking, which is evident through the rapid development of snacking products by local brands to meet demand, consumers are simultaneously aware of the health problems that can come along with the overconsumption of indulgent products. Due to the high psychological cost of limiting snacking to certain occasions, consumers are seeking healthier alternatives that are suitable for more regular consumption.
In a similar vein, another category with the prospect of leveraging minimal processing and product simplification is popcorn. Despite the category comprising popular brands such as Eureka and The Kettle Gourmet, which play into the indulgent sphere and bank on flavour innovation and variety, popcorn is still a nascent category with room for healthy ready-to-eat popcorn to develop.
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Understand the latest market trends and future growth opportunities for the Savoury Snacks industry in Singapore with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of chips/crisps, extruded snacks, tortilla/corn chips, popcorn, pretzels, nuts and other sweet and savoury snacksSee All of Our Definitions
This report originates from Passport, our Savoury Snacks research and analysis database.
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