In such a competitive category, distribution and in-store positioning is vital to drive sales in both traditional stores and impulse outlets. Companies continuously invest in trade marketing to leverage a good position in traditional stores, whilst the two main competitors Pepsico Alimentos Ecuador and Inalecsa usually have their own shelves in which they can stock their own products.
Although there are a growing number of consumers who are concerned about the adverse effects of consuming salty and fried products, this is still a niche trend and most common medium-high and high-income groups, which are in the minority in Ecuador. A culture of "irresponsible" snacking is deeply rooted in Ecuador, since consumers are looking for products that are tasty but without any nutrients.
The economic crisis generated by the pandemic, in addition to the country's structural problems, has led to unemployment and a reduction in disposable income. Consumer will be searching for affordable options and switching away from expensive savoury snacks.
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Understand the latest market trends and future growth opportunities for the Savoury Snacks industry in Ecuador with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Savoury Snacks industry in Ecuador, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Savoury Snacks
This is the aggregation of chips/crisps, extruded snacks, tortilla/corn chips, popcorn, pretzels, nuts and other sweet and savoury snacks
See All of Our DefinitionsThis report originates from Passport, our Savoury Snacks research and analysis database.
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