Pepsi Cola International Ltd continues to lead the savoury snacks category in 2021, as the company continues to benefit from a long-standing presence, extensive distribution involving strong relationships with retailers, and a portfolio of widely recognised and trusted brands, such as Lay’s and Doritos. In 2021, Pepsi Cola International launched Lay’s Gourmet across the Arab States of the Gulf leveraging consumers’ interest in premium ingredients.
With cinemas fully closed in April 2020 until a few months later, a number of consumption occasions were up for grabs and consumers explored options for recreating similar experiences at home. Tortilla chips was one such category that allowed consumers to reinvent the cinema experience at home especially as it is sold across grocery retailers around the country.
As consumers continue to direct their attention towards healthier snacking options, leading companies Bestfood Co LLC and Gyma Food Industries LLC have explored organic and unsalted nut variants enabling them to lead the nuts, seeds and trail mixes category. On the other hand, smaller players have tried to penetrate the nuts, seeds and trail mixes category through a unique positioning of trail mixes to serve consumer needs, highlighting claims like high protein, Omega 3 enriched and high energy.
Many modern grocery retailers have been investing heavily in private label product categories across snacks. The key private label players in the United Arab Emirates are LuLu and Carrefour both of which followed very different strategies when penetrating snacks.
Premiumisation of savoury snack ingredients, packaging and positioning started during the review period with the launch of Hunter Foods LLC’s brand Hunter’s Gourmet product line in savoury snacks. Consumers were exposed to exotic flavours as well as innovative healthier ingredients and slowly became more acquainted with products like lentils or humus-based chips.
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Understand the latest market trends and future growth opportunities for the Savoury Snacks industry in United Arab Emirates with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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