Savoury Snacks in the United Arab Emirates

PROSPECTS

Price promotions drive growth in savoury snacks

The United Arab Emirates imposed a 5% VAT in goods and services starting 1 January 2018. Consumers became increasingly price-conscious and plan their grocery shopping in greater detail.

Vegetable, pulse and bread chips is most dynamic

Vegetable, pulse and bread chips posted the fastest retail current value growth rate in 2018. It is a niche category targeting mostly health-conscious consumers, and thus still has ample area for growth over the forecast period.

Widely available in different distribution channels

Savoury snacks are readily available in all distribution channels in the United Arab Emirates, from traditional grocers and convenience stores to hypermarkets and supermarkets. Every channel has its strengths in terms of purchasing savoury snacks.

COMPETITIVE LANDSCAPE

Pepsi Cola International leads savoury snacks

Pepsi Cola International retained its lead of savoury snacks in 2018, followed by Kellogg Middle East and National Food Industries. All three players benefit from a longstanding presence in the country, and have therefore developed wide, effective distribution networks and relationships with retailers and thus are able to access premium shelf space in retailers.

Local companies lead nuts, seeds and trail mixes

Bestfood Co and Gyma Food Industries led nuts, seeds and trail mixes in 2018. Both local companies benefitted from their own manufacturing plants in the country and have thus captured the taste of the United Aram Emirates residents.

Fragmented share in vegetable, pulse and bread chips

Pepsi Cola International was the most important company for vegetable, pulse and bread chips in 2018 with its Sunbites bread chips. Ranked second and third are Cofresh Snack Foods and Simply 7 Snacks, with their respective Eat Real and Simply 7 brands.

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