Savoury snacks is anticipated to see positive growth in current value and retail volume terms in 2021. Savoury snacks is viewed as a good alternative to snacks that contain sugar.
Interest in healthier savoury snacks is gradually increasing in Bosnia and Herzegovina, as evidenced by the healthy performances of particularly nuts, seeds and trail mixes, as well as vegetable, pulse and bread chips and nuts in 2021. However, this is still very much a nascent trend.
PepsiCo Inc subsidiary Marbo maintains its commanding lead in savoury snacks in 2021 and is likely to increase its market share marginally due to the strength of its Chipsy and Pardon brands, within the potato chips and savoury biscuits categories respectively. While Marbo was originally a regional manufacturer, unlike many similar companies its history does not stretch back to the time of the former Yugoslavia.
Savoury snacks is forecasted to show positive retail value and volume growth over the forecast period. COVID-19 altered consumer lifestyles and many are anticipated to continue to work from home, at least for part of the time, even after the pandemic subsides.
Potato chips remains by far the largest savoury snacks product area in Bosnia-Herzegovina in 2021. However, due to increasing maturity it is also one of the weakest performers in retail volume and current value growth terms.
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This report originates from Passport, our Sweet and Savoury Snacks research and analysis database.
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