To combat rising prices and maintain volume sales growth, savoury snacks producers will expand their portfolio to include sharing packs and multi-packs for retailers and manufacturers to capitalise on ahead of the BBQ and picnic season. The abolishment of lockdown measures is encouraging more social get togethers, which will also support consumption levels.
After the initial spike in convenience stores’ value sales in 2022, when the Irish rushed outside to experience a glimpse of the pre-COVID life, the channel will decline over the forecast period, struggling to compete with prices offered via hypermarkets and discounters. Rising operational costs and lower profit margins will discourage new retail business owners.
Tayto will continue to lead the category in the forecast period, using high-profile marketing campaigns, its extensive product portfolio and nationwide distribution to dominate in savoury snacks. Private label will also gain share as consumers seek out more affordable and competitively priced savoury snacks.
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Understand the latest market trends and future growth opportunities for the Savoury Snacks industry in Ireland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of chips/crisps, extruded snacks, tortilla/corn chips, popcorn, pretzels, nuts and other sweet and savoury snacksSee All of Our Definitions
This report originates from Passport, our Savoury Snacks research and analysis database.
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