Savoury snacks was one of the snacks categories that benefited the most from the impact of the COVID-19 pandemic. The extended period of time spent at home by many consumers during lockdowns created high demand for savoury snacks.
Driven by the government-enforced lockdowns in 2020, there were significant changes in the retail distribution of savoury snacks in Ireland. Traditionally, savoury snacks were most often impulse purchases.
A unique characteristic of Irish savoury snacks is that it is led by domestic players. Tayto Snacks, the leader, continues to enjoy customer loyalty.
The decline in current value sales in 2021 was partially due to customers balancing out eating occasions between home and foodservice after restaurants reopened. However, savoury snacks is expected to record good current value growth throughout the forecast period.
Consumer awareness around the issues of sustainable, eco-friendly packaging is increasingly growing, pushing many manufacturers to act responsibly and use more environmentally-friendly packaging materials. For instance, Pringles started trialling its new paper tubes in 2020 and, if successful, this pack type will be expanded across Europe in the upcoming years, including in Ireland.
The COVID-19 pandemic further accelerated the trend of premiumisation in snacks. Irish consumers are increasingly willing to spend more on higher quality products, given that during times of home seclusion snacks were one of the few available treats.
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Understand the latest market trends and future growth opportunities for the Sweet and Savoury Snacks industry in Ireland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Sweet and Savoury Snacks research and analysis database.
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