Savoury Snacks in Uzbekistan

PROSPECTS

Price sensitive shoppers prioritising more essential areas

The recent devaluation of the Uzbekistani som continues to contribute to rising prices across a range of goods and services. Consequently, the development of non-essential areas such as savoury snacks has been constrained, with consumers instead focusing on more essential items.

Consumers gradually embracing health and wellness trend

Although subject to the limitations of low disposable incomes, consumer health-consciousness is exerting a growing influence on the purchasing and consumption patterns of consumers in Uzbekistan. In turn, innovation and marketing across products such as ice cream and savoury snacks are increasingly focusing on health-positioning.

Potato chips attracting growing youth population

The rising number of 8-17 year-olds in Uzbekistan will benefit sales of savoury snacks over the forecast period, with teenagers being among the most frequent consumers of products in this area. However, teenagers also have lower levels of purchasing power than older consumers and are less inclined to opt for premium products.

COMPETITIVE LANDSCAPE

PepsiCo leads but facing competition from traditional alternatives

PepsiCo continues to drive development within potato chips in Uzbekistan, with value sales of the company’s well-known Lay’s brand growing at very strong double-digit pace in 2019 and expected to continue to do so over the coming years. Furthermore, a new local potato chip brand called Cheers was recently launched by East-West Invest.

Uzbek and Russian players attract consumers with natural positioning

Domestic and Russian companies play the most important role in nuts, seeds and trail mixes. Ermak is a strong local player which offers a wide range of products, with the company performing well over the forecast period due to rising consumer health-awareness and growing demand for traditional products in a time of economic uncertainty.

Innovative developments fuelling curiosity

New local manufacturer Amilov recently launched a new product range in savoury biscuits under its Crafers brand. The brand is available in several flavours and comes in appealing packaging design.

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