The influence of the health and wellness trend was increasingly visible in savoury snacks in 2019. One of the main reasons why savoury biscuits posted the fastest growth in retail volume and current value sales was that such products are widely perceived as a healthier alternative to sweet biscuits.
New launches helped to maintain steady growth in retail volume and current value sales for popcorn over 2018-2019. For example, Grupo Bimbo introduced Barcel Snaps, while the category also saw the entry of the Sunbites brand from Sabritas and Preferred Popcorn’s Slim Pop brand.
Over the forecast period, it is expected savoury snacks manufacturers will continue to add healthier alternatives to their ranges to keep pace with the changing preferences of Mexican consumers. In addition to launching variants with reduced levels of salt, sugar and fat, companies are also likely to develop new products that contain more nutritious and functional ingredients such as dried fruit, amaranth etc.
Sabritas remained the clear leader in savoury snacks in value terms in 2019. The company maintains a broad portfolio that spans several categories and includes well-established and widely distributed brands such as Sabritas, Cheetos, Doritos and Ruffles.
Several players introduced new products in savoury snacks over 2018-2019. Overall category leader Sabritas and second-ranked company Grupo Bimbo were to the fore in this regard.
Late 2018 saw Nestlé complete its acquisition of Terrafertil. This deal was in line with the multinational giant’s global strategy of expanding its stable of health-oriented products via the acquisition of brands that are already well known to consumers and have strong credentials in this area.
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This industry report originates from Passport, our Packaged Food market research database.