Executive Summary

Aug 2019
PROSPECTS
Healthier product types continue to gain popularity in savoury snacks

The influence of the health and wellness trend was increasingly visible in savoury snacks in 2019. One of the main reasons why savoury biscuits posted the fastest growth in retail volume and current value sales was that such products are widely perceived as a healthier alternative to sweet biscuits.

New entries bolster development of popcorn

New launches helped to maintain steady growth in retail volume and current value sales for popcorn over 2018-2019. For example, Grupo Bimbo introduced Barcel Snaps, while the category also saw the entry of the Sunbites brand from Sabritas and Preferred Popcorn’s Slim Pop brand.

Health and convenience will remain focal points for innovation

Over the forecast period, it is expected savoury snacks manufacturers will continue to add healthier alternatives to their ranges to keep pace with the changing preferences of Mexican consumers. In addition to launching variants with reduced levels of salt, sugar and fat, companies are also likely to develop new products that contain more nutritious and functional ingredients such as dried fruit, amaranth etc.

COMPETITIVE LANDSCAPE
Sabritas remains the dominant player in savoury snacks

Sabritas remained the clear leader in savoury snacks in value terms in 2019. The company maintains a broad portfolio that spans several categories and includes well-established and widely distributed brands such as Sabritas, Cheetos, Doritos and Ruffles.

Sabritas and Grupo Bimbo among the most active players in terms of new launches

Several players introduced new products in savoury snacks over 2018-2019. Overall category leader Sabritas and second-ranked company Grupo Bimbo were to the fore in this regard.

Strong potential for Terrafertil to gain ground following its acquisition by Nestlé

Late 2018 saw Nestlé complete its acquisition of Terrafertil. This deal was in line with the multinational giant’s global strategy of expanding its stable of health-oriented products via the acquisition of brands that are already well known to consumers and have strong credentials in this area.

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Savoury Snacks in Mexico

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Overview

Discover the latest market trends and uncover sources of future market growth for the Sweet and savoury snacks industry in Mexico with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sweet and savoury snacks industry in Mexico, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sweet and savoury snacks in Mexico market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Sweet and savoury snacks in Mexico?
  • What are the major brands in Mexico?
  • How are manufacturers leveraging health and wellness trends like reduced sugar or organic sourcing?
  • How are manufacturers addressing consumer concerns over health and obesity?
  • As more consumers are spending more time at home to save money, how is this impacting retail sales for snacks?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Savoury Snacks in Mexico - Category analysis

HEADLINES

PROSPECTS

Healthier product types continue to gain popularity in savoury snacks
New entries bolster development of popcorn
Health and convenience will remain focal points for innovation

COMPETITIVE LANDSCAPE

Sabritas remains the dominant player in savoury snacks
Sabritas and Grupo Bimbo among the most active players in terms of new launches
Strong potential for Terrafertil to gain ground following its acquisition by Nestlé
Summary 1 Other Savoury Snacks by Product Type: 2019

CATEGORY DATA

Table 1 Sales of Savoury Snacks by Category: Volume 2014-2019
Table 2 Sales of Savoury Snacks by Category: Value 2014-2019
Table 3 Sales of Savoury Snacks by Category: % Volume Growth 2014-2019
Table 4 Sales of Savoury Snacks by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Savoury Snacks: % Value 2015-2019
Table 6 LBN Brand Shares of Savoury Snacks: % Value 2016-2019
Table 7 Distribution of Savoury Snacks by Format: % Value 2014-2019
Table 8 Forecast Sales of Savoury Snacks by Category: Volume 2019-2024
Table 9 Forecast Sales of Savoury Snacks by Category: Value 2019-2024
Table 10 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2019-2024
Table 11 Forecast Sales of Savoury Snacks by Category: % Value Growth 2019-2024

Packaged Food in Mexico - Industry Overview

EXECUTIVE SUMMARY

Moderate but accelerating retail volume growth for packaged food
Packaged products continue to gain share as consumers seek convenience
Major players in staples focus on adding value
Modern grocery retailers begin to favour packaged products
Positive performance expected

FOODSERVICE

Sales to Foodservice
More people eating outside of the home shapes the offer of products
Convenience an important factor for foodservice operators
Client service to stir competition within sales to foodservice
Consumer Foodservice
Foodservice sales through forecourt retailers to grow
Specialist coffee and tea shops are the leading players within cafés/bars
Good prospects for consumer foodservice
Category Data
Table 12 Foodservice Sales of Packaged Food by Category: Volume 2014-2019
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2019-2024
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2019-2024

MARKET DATA

Table 16 Sales of Packaged Food by Category: Volume 2014-2019
Table 17 Sales of Packaged Food by Category: Value 2014-2019
Table 18 Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 19 Sales of Packaged Food by Category: % Value Growth 2014-2019
Table 20 GBO Company Shares of Packaged Food: % Value 2015-2019
Table 21 NBO Company Shares of Packaged Food: % Value 2015-2019
Table 22 LBN Brand Shares of Packaged Food: % Value 2016-2019
Table 23 Penetration of Private Label by Category: % Value 2014-2019
Table 24 Distribution of Packaged Food by Format: % Value 2014-2019
Table 25 Distribution of Packaged Food by Format and Category: % Value 2019
Table 26 Forecast Sales of Packaged Food by Category: Volume 2019-2024
Table 27 Forecast Sales of Packaged Food by Category: Value 2019-2024
Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2019-2024
Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2019-2024

SOURCES

Summary 2 Research Sources