The efforts of major players in savoury snacks in terms of innovation and new product development contributed to category growth in 2018. Convenience and health have become two key areas of innovation for manufacturers with players reformulating many of their products to create healthier varieties.
Higher-priced items, such as other savoury snacks (biltong or dried meat) and nuts, seeds and trail mixes contributed to the inflated value growth in the category over the review period. Other savoury snacks in South Africa is comprised of biltong, meat which is salted and dried.
Although supermarkets remained the largest retail channel in 2018, a large quantity of puffed snacks and crisps are re-sold by street vendors on street pavements, buses and trains. Products from companies such as Truda Foods, Frimax Foods and Champ Food, are only sold in wholesalers and therefore can then be sold in independent small grocers or by street hawkers/vendors.
Simba led savoury snacks in 2018, gaining marginal value share. The company continued to gain share due to price promotions for its Simba potato chips brand.
Relative to other packaged food categories, private label is fairly small within savoury snacks in South Africa. However, there is definite growth within this category as an increasing number of retailers are expanding their ranges.
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This industry report originates from Passport, our Packaged Food market research database.