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Country Report

Sweet and savoury snacks in

Savoury Snacks in South Africa

25 pages, Jul 2018

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Convenience and price continue to drive growth in 2018

The efforts of major players in savoury snacks in terms of innovation and new product development contributed to category growth in 2018. Convenience and health have become two key areas of innovation for manufacturers with players reformulating many of their products to create healthier varieties.

High unit prices account for strong value growth

Higher-priced items, such as other savoury snacks (biltong or dried meat) and nuts, seeds and trail mixes contributed to the inflated value growth in the category over the review period. Other savoury snacks in South Africa is comprised of biltong, meat which is salted and dried.

Informal trading significant in disruption of savoury snacks

Although supermarkets remained the largest retail channel in 2018, a large quantity of puffed snacks and crisps are re-sold by street vendors on street pavements, buses and trains. Products from companies such as Truda Foods, Frimax Foods and Champ Food, are only sold in wholesalers and therefore can then be sold in independent small grocers or by street hawkers/vendors.

COMPETITIVE LANDSCAPE

Simba leads savoury snacks in 2018

Simba led savoury snacks in 2018, gaining marginal value share. The company continued to gain share due to price promotions for its Simba potato chips brand.

Consumers remain brand loyal in savoury snacks

Relative to other packaged food categories, private label is fairly small within savoury snacks in South Africa. However, there is definite growth within this category as an increasing number of retailers are expanding their ranges.

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Sweet and Savoury Market Sample Report Sweet and Savoury Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Sweet and savoury snacks industry in South Africa with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sweet and savoury snacks industry in South Africa, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sweet and savoury snacks in South Africa market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Sweet and savoury snacks in South Africa?
What are the major brands in South Africa?
How are manufacturers leveraging health and wellness trends like reduced sugar or organic sourcing?
How are manufacturers addressing consumer concerns over health and obesity?
As more consumers are spending more time at home to save money, how is this impacting retail sales for snacks?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Savoury Snacks in South Africa - Category analysis

HEADLINES

PROSPECTS

Convenience and price continue to drive growth in 2018

High unit prices account for strong value growth

Informal trading significant in disruption of savoury snacks

COMPETITIVE LANDSCAPE

Simba leads savoury snacks in 2018

Consumers remain brand loyal in savoury snacks

Summary 1 Other Savoury Snacks by Product Type:

CATEGORY DATA

Table 1 Sales of Savoury Snacks by Category: Volume 2013-2018
Table 2 Sales of Savoury Snacks by Category: Value 2013-2018
Table 3 Sales of Savoury Snacks by Category: % Volume Growth 2013-2018
Table 4 Sales of Savoury Snacks by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Savoury Snacks: % Value 2014-2018
Table 6 LBN Brand Shares of Savoury Snacks: % Value 2015-2018
Table 7 Distribution of Savoury Snacks by Format: % Value 2013-2018
Table 8 Forecast Sales of Savoury Snacks by Category: Volume 2018-2023
Table 9 Forecast Sales of Savoury Snacks by Category: Value 2018-2023
Table 10 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2018-2023
Table 11 Forecast Sales of Savoury Snacks by Category: % Value Growth 2018-2023

Packaged Food in South Africa - Industry Overview

EXECUTIVE SUMMARY

Strong growth within packaged food in 2018

Convenience and health trends continue to drive sales

Tiger Consumer Brands leads packaged food in 2018

Supermarkets remain leading channel, but losing ground to mixed retailers

Steady growth expected as consumers focus on value added products

FOODSERVICE

Sales to Foodservice

Foodservice outlets meeting demand for convenience
Popular foodservice products
Tiger Consumer Brand leads foodservice sales in 2018

Consumer Foodservice

Sluggish economy and high unemployment limits consumer foodservice growth
Formal grocery retailers expanding foodservice offerings
Steady growth forecasted within consumer foodservice

Category Data

Table 12 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 16 Sales of Packaged Food by Category: Volume 2013-2018
Table 17 Sales of Packaged Food by Category: Value 2013-2018
Table 18 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 19 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 20 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 21 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 22 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 23 Penetration of Private Label by Category: % Value 2013-2018
Table 24 Distribution of Packaged Food by Format: % Value 2013-2018
Table 25 Distribution of Packaged Food by Format and Category: % Value 2018
Table 26 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 27 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

Megatrends

Country Report

Savoury Snacks in South Africa

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Executive Summary

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PROSPECTS

Convenience and price continue to drive growth in 2018

High unit prices account for strong value growth

Informal trading significant in disruption of savoury snacks

COMPETITIVE LANDSCAPE

Simba leads savoury snacks in 2018

Consumers remain brand loyal in savoury snacks

Samples

Overview

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Table of Contents

Savoury Snacks in South Africa - Category analysis

HEADLINES

PROSPECTS

Convenience and price continue to drive growth in 2018

High unit prices account for strong value growth

Informal trading significant in disruption of savoury snacks

COMPETITIVE LANDSCAPE

Simba leads savoury snacks in 2018

Consumers remain brand loyal in savoury snacks

CATEGORY DATA

Packaged Food in South Africa - Industry Overview

EXECUTIVE SUMMARY

Strong growth within packaged food in 2018

Convenience and health trends continue to drive sales

Tiger Consumer Brands leads packaged food in 2018

Supermarkets remain leading channel, but losing ground to mixed retailers

Steady growth expected as consumers focus on value added products

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

Category Data

MARKET DATA

DEFINITIONS

SOURCES

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