Measures implemented over the last couple of years to curb the spread of COVID-19 are likely to have an enduring economic impact. With household incomes hit by the crisis, consumers are expected to focus their spending on essential goods and to place a greater emphasis on price in purchasing decisions.
The further easing of COVID-19-related restrictions and the revival of away-from-home activity will help generate impulse purchases of savoury snacks and create conditions for on-the-go consumption. This is likely to be particularly true of urban environments, which are not only characterised by fast paced lifestyles, but are also increasingly served by modern grocery retailing outlets, such as supermarkets and hypermarkets.
Despite the tight completion between the domestic and international brands, the local players will remain the category leaders, thanks to their well-established reputations in the country. Most domestic companies are trying to stay up to date with new industrial technologies, trending flavours, and packaging designs, leading them to invest in making quality and packaging improvements.
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Understand the latest market trends and future growth opportunities for the Savoury Snacks industry in Tunisia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Savoury Snacks industry in Tunisia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of chips/crisps, extruded snacks, tortilla/corn chips, popcorn, pretzels, nuts and other sweet and savoury snacksSee All of Our Definitions
This report originates from Passport, our Savoury Snacks research and analysis database.
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