Savoury snacks was not as heavily impacted by COVID-19 related restrictions as was widely presumed to be the case. Home seclusion, the shift to remote working and distance learning, restrictions on the operations of physical stores and consumer concerns about exposure to the COVID-19 virus while away-from-home all undermined impulse purchases and on-the-go consumption.
Smaller packs have been becoming popular in savoury snacks, especially in potato chips, as consumers have looked for products at lower prices. This has been particularly visible in supermarkets, where smaller pack sizes have gained more shelf space.
Cerealis remains the clear leader in savoury snacks in the Tunisian market, thanks to its strength in salty snacks. The company’s long-standing presence in the country, coupled with the offering of a wide variety of brands, including Chips-Up, Tortillas and Bugles, has helped to develop strong consumer loyalty.
Measures implemented with the aim of curbing the spread of COVID-19 are likely to have an enduring economic impact even after the immediate threat from the disease has diminished or it has become a managed fact of life. With household incomes hit by the crisis, consumers are expected to focus their spending on essential goods and to place a greater emphasis on price in purchasing decisions.
Savoury snacks in the Tunisian market is characterised by strong local production thanks to the prominence of manufacturers such as Cerealis. This will help to maintain an affordable offer in the context of local currency depreciation, which will be key to supporting sales in the highly budget-conscious environment resulting from the COVID-19 crisis.
The further easing of COVID-19 related restrictions, extended opening hours for physical stores, and the revival of away-from-home activity and busy lifestyles will help to generate impulse purchases of savoury snacks and create conditions for on-the-go consumption. This is likely to be particularly true of urban environments, which are not only characterised by fast-paced lifestyles, but are also increasingly served by modern grocery retailing outlets, such as supermarkets and hypermarkets.
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This report originates from Passport, our Savoury Snacks research and analysis database.
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