Savoury snacks will see further expansion in retail volume terms over the forecast period, with the rate of growth set to accelerate over the next five years, in line with the recovery of the Vietnam economy. However, the fact that local consumers are expected to become increasingly health conscious has the potential to present serious challenges to the category, given that savoury snacks are typically high in fat and salt.
Adults are expected to remain the target audience for savoury snacks in Vietnam over the forecast period, with an increasing number of consumes showing an interest in categories such savoury biscuits, and meat and seafood snacks. Whilst sweet snacks (such as gum and sugar confectionery) are thought to be most attractive to children, spicy and salty flavours are preferred by adults as such products are considered more sophisticated in flavour.
During the forecast period, international players such as Orion, PepsiCo, Mondelez etc will continue to dominate the market, due to their wide distribution networks and dynamic marketing activity. These companies offer a range of products, which can be found in most channels, and often cater to the preferences of local Vietnamese consumers, which can be found in most channels.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Savoury Snacks industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Savoury Snacks industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Savoury Snacks
This is the aggregation of chips/crisps, extruded snacks, tortilla/corn chips, popcorn, pretzels, nuts and other categories of savoury snacks.
See All of Our DefinitionsThis report originates from Passport, our Savoury Snacks research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!