Adult consumers in Vietnam are expected to remain the target audience and greatest consumers of savoury snacks over the forecast period, with an increasing number of people interested in categories such as nuts, savoury biscuits, and meat and seafood snacks. Whilst sweet snacks (such as gum and sugar confectionery) are thought to be most attractive to children, spicy and salty flavours are preferred by adults as such products are considered more sophisticated in flavour.
Puffed snacks are among the most traditional of savoury snacks in Vietnam and the leading brands have a long history in the country and strong consumer loyalty among the population. However, it should be noted that puffed snacks are not seen as an old-fashioned product at all and are equally popular among younger and older consumers.
Following the impact of the COVID-19 health crisis, Vietnamese consumers are expected to become increasingly health-conscious during the forecast period - a trend which has the potential to present serious challenges to savoury snacks. Vietnamese people are becoming increasingly concerned about maintaining a healthy diet to preserve their good overall health and immunity.
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Understand the latest market trends and future growth opportunities for the Savoury Snacks industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Savoury Snacks industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of chips/crisps, extruded snacks, tortilla/corn chips, popcorn, pretzels, nuts and other sweet and savoury snacksSee All of Our Definitions
This report originates from Passport, our Savoury Snacks research and analysis database.
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