Executive Summary

Aug 2019
PROSPECTS
Health awareness and accelerating lifestyles underpin performance and product developments

With Costa Rican consumers’ growing health awareness, and increasing interest in less potentially harmful options across the board, healthier added-value and more natural savoury snack proposals continue to improve their sales momentum. Gluten-free, organic, non-GMO and all-natural and functional ingredient claims continue to gain relevance.

Flavour and texture innovations aim to appeal to consumers

With growing health awareness, there is also increasing interest amongst middle-income consumers in natural and less traditional savoury snacks, where seeds, nuts and trial mixes and vegetable, pulse and bread chips are performing well. In the latter area, cassava, green bananas and taro chips, continue to lead growth.

Mass brands and private label increase reach through modern grocery retailers

Indulgence, availability and affordability continue to set the pace among lower and middle-income consumers across the country. Manufacturers of top-of-mind mass-orientated brands continue to make efforts to improve value-for-money propositions across modern and traditional grocery retailers, where competition dynamics continue to increase price-based and promotional strategies.

COMPETITIVE LANDSCAPE
Manufacturers invest in digital product support and diet-specific offerings

Leading players such as Cía de Galletas Pozuelo DCR, SA, with its category-leading brand Pozuelo, continue to adopt a mixed strategy. This company, for example, aims to offer modern products that meet consumers’ increasingly complex requirements, and support them through modern, digital media channels.

Popular brands increase penetration in modern grocery retailers

Imported added-value but still affordable brands such as Pop Corners, Lay’s, Sabritas, Yummies and Tostitos continue to see increased availability through modern and traditional grocers across the county. This threatens the traditional dominance of local and regional chips and puffed snacks such as Tosty (Gruma Centroamérica) and Jacks.

Walmart seeks to bolster position of Great Value private label

Benefiting from increased consumer demand for larger packs sizes offering economies of scale, Walmart’s Great Value private label continues to gain shelf presence across most savoury snack categories, ranging from potato chips, to savoury biscuits and nuts, seeds and trial mixes. This threatens the performance of leading top-of-mind brands across the modern grocery retail channel, where this retailer alone controls over 60% of total value sales.

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Savoury Snacks in Costa Rica

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Overview

Discover the latest market trends and uncover sources of future market growth for the Sweet and savoury snacks industry in Costa Rica with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sweet and savoury snacks industry in Costa Rica, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sweet and savoury snacks in Costa Rica market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Sweet and savoury snacks in Costa Rica?
  • What are the major brands in Costa Rica?
  • How are manufacturers leveraging health and wellness trends like reduced sugar or organic sourcing?
  • How are manufacturers addressing consumer concerns over health and obesity?
  • As more consumers are spending more time at home to save money, how is this impacting retail sales for snacks?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Savoury Snacks in Costa Rica - Category analysis

HEADLINES

PROSPECTS

Health awareness and accelerating lifestyles underpin performance and product developments
Flavour and texture innovations aim to appeal to consumers
Mass brands and private label increase reach through modern grocery retailers

COMPETITIVE LANDSCAPE

Manufacturers invest in digital product support and diet-specific offerings
Popular brands increase penetration in modern grocery retailers
Walmart seeks to bolster position of Great Value private label

CATEGORY DATA

Table 1 Sales of Savoury Snacks by Category: Volume 2014-2019
Table 2 Sales of Savoury Snacks by Category: Value 2014-2019
Table 3 Sales of Savoury Snacks by Category: % Volume Growth 2014-2019
Table 4 Sales of Savoury Snacks by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Savoury Snacks: % Value 2015-2019
Table 6 LBN Brand Shares of Savoury Snacks: % Value 2016-2019
Table 7 Distribution of Savoury Snacks by Format: % Value 2014-2019
Table 8 Forecast Sales of Savoury Snacks by Category: Volume 2019-2024
Table 9 Forecast Sales of Savoury Snacks by Category: Value 2019-2024
Table 10 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2019-2024
Table 11 Forecast Sales of Savoury Snacks by Category: % Value Growth 2019-2024

Packaged Food in Costa Rica - Industry Overview

EXECUTIVE SUMMARY

Increasing segmentation and new value-added products
Functional ingredients and new value-for-money products set the pace
New added-value products and Wal-Mart’s Great Value range gain presence
Modern grocery retailers keep gaining ground
Convenient, affordable and healthier options to help drive growth

FOODSERVICE

Sales to Foodservice
Further consolidation based on additional economy-of-scale savings
Mayca expanding its new self-service model
Technological innovations and new distribution centres set to further consolidate foodservice sales

CATEGORY DATA

Table 12 Foodservice Sales of Packaged Food by Category: Volume 2014-2019
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2019-2024
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2019-2024

MARKET DATA

Table 16 Sales of Packaged Food by Category: Volume 2014-2019
Table 17 Sales of Packaged Food by Category: Value 2014-2019
Table 18 Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 19 Sales of Packaged Food by Category: % Value Growth 2014-2019
Table 20 GBO Company Shares of Packaged Food: % Value 2015-2019
Table 21 NBO Company Shares of Packaged Food: % Value 2015-2019
Table 22 LBN Brand Shares of Packaged Food: % Value 2016-2019
Table 23 Penetration of Private Label by Category: % Value 2014-2019
Table 24 Distribution of Packaged Food by Format: % Value 2014-2019
Table 25 Distribution of Packaged Food by Format and Category: % Value 2019
Table 26 Forecast Sales of Packaged Food by Category: Volume 2019-2024
Table 27 Forecast Sales of Packaged Food by Category: Value 2019-2024
Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2019-2024
Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2019-2024

DEFINITIONS

SOURCES

Summary 1 Research Sources