Following the trends seen in 2022, other savoury snacks is expected to flourish over the forecast period. Noodle snack player Mamee-Double Decker (M) Bhd is likely to launch new flavours in noodle snacks, such as mala and Korean kimchi, which are among the favourite flavours introduced in packaged food and foodservice.
Despite consumers are returning to workplaces and children back to schools, with many consumers now preferring to shop at physical stores again, e-commerce maintains its relevance. This is due to the convenience the channel offers, along with benefits such as online discounts, a greater range of products available, and free home delivery options.
The crossover Mamee Monster Thin Thin Potato Crisps Cracker (from Mamee-Double Decker (M) Bhd) is expected to receive a positive response from consumers over the forecast period, due to holding a prominent position in other savoury snacks. Consumers are likely to try out this new potato chip, as it offers an affordable selling price and wide accessibility, along with the crossover element.
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Understand the latest market trends and future growth opportunities for the Savoury Snacks industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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This is the aggregation of chips/crisps, extruded snacks, tortilla/corn chips, popcorn, pretzels, nuts and other sweet and savoury snacksSee All of Our Definitions
This report originates from Passport, our Savoury Snacks research and analysis database.
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