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Country Report

Sweet and savoury snacks in

Savoury Snacks in Malaysia

32 pages, Jul 2017

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

TRENDS

Companies invested more in marketing and advertising campaigns, packaging redesigns, free gifts giveaways and seasonal price promotions to raise brand awareness and boost sales in 2017. Long-established brands, such as Ping Pong, Munchy’s, Pringles, Mamee, Twisties and Tong Garden, distributed products via most retail channels to reach out to a mass consumer base.

COMPETITIVE LANDSCAPE

Mondelez (M) Sales is set to remain the leading player in 2017, with a 15% share of retail value sales. The company offers a wide range of savoury snacks, including potato chips, tortilla chips, puffed snacks and savoury biscuits. It also offers ongoing price promotions, affordable prices and strong distribution for most of its product portfolio.

PROSPECTS

Consumers are likely to spend cautiously and purchase only or mainly during price promotions in the forecast period, as inflation and high living costs restrict budgets for savoury snacks. In addition, companies may organise price promotions only or mainly on a seasonal basis. This is because of rising production costs, exacerbated by the removal of the sugar subsidy and a weak currency, leading to price hikes for imported raw materials.

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Sweet and Savoury Market Sample Report Sweet and Savoury Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Sweet and savoury snacks industry in Malaysia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sweet and savoury snacks industry in Malaysia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sweet and savoury snacks in Malaysia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Sweet and savoury snacks in Malaysia?
What are the major brands in Malaysia?
How are manufacturers leveraging health and wellness trends like reduced sugar or organic sourcing?
How are manufacturers addressing consumer concerns over health and obesity?
As more consumers are spending more time at home to save money, how is this impacting retail sales for snacks?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Savoury Snacks in Malaysia - Company Profiles

GCH Retail (M) Sdn Bhd in Packaged Food (Malaysia)

STRATEGIC DIRECTION

KEY FACTS

INTERNET STRATEGY

PRIVATE LABEL

COMPETITIVE POSITIONING

Summary 1 GCH Retail (M) Sdn Bhd: Key Facts
Summary 2 GCH Retail (M) Sdn Bhd: Operational Indicators
Summary 3 GCH Retail (M) Sdn Bhd: Private Label Portfolio
Summary 4 GCH Retail (M) Sdn Bhd: Competitive Position 2016

Packaged Food in Malaysia - Industry Overview

EXECUTIVE SUMMARY

Unstable living costs discourage demand for packaged food

Price hikes for packaged food drive shift in consumers’ preferences

Players run marketing events and launch new products to gain share

Grocery retailers switch strategies to retain foothold

Packaged food is predicted to grow positively over the forecast period

KEY TRENDS AND DEVELOPMENTS

Rising inflation and living costs discourage consumption of packaged food

Outlook

Packaging innovation stimulates demand for packaged food

Outlook

Players leverage on marketing campaigns and new products to sustain foothold

Outlook

Packaged food players’ cross-category product diversification and collaboration

Outlook

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends: Sales to Foodservice

Trends: Consumer Foodservice

Prospects

Category Data

Table 1 Foodservice Sales of Packaged Food by Category: Volume 2012-2017
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2012-2017
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2017-2022
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2017-2022

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2012-2017
Table 6 Sales of Packaged Food by Category: Value 2012-2017
Table 7 Sales of Packaged Food by Category: % Volume Growth 2012-2017
Table 8 Sales of Packaged Food by Category: % Value Growth 2012-2017
Table 9 GBO Company Shares of Packaged Food: % Value 2013-2017
Table 10 NBO Company Shares of Packaged Food: % Value 2013-2017
Table 11 LBN Brand Shares of Packaged Food: % Value 2014-2017
Table 12 Penetration of Private Label by Category: % Value 2012-2017
Table 13 Distribution of Packaged Food by Format: % Value 2012-2017
Table 14 Distribution of Packaged Food by Format and Category: % Value 2017
Table 15 Forecast Sales of Packaged Food by Category: Volume 2017-2022
Table 16 Forecast Sales of Packaged Food by Category: Value 2017-2022
Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2017-2022
Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2017-2022

Megatrends

Country Report

Savoury Snacks in Malaysia

New Report Guarantee

Executive Summary

New Report Guarantee

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Savoury Snacks in Malaysia - Company Profiles

GCH Retail (M) Sdn Bhd in Packaged Food (Malaysia)

STRATEGIC DIRECTION

KEY FACTS

INTERNET STRATEGY

PRIVATE LABEL

COMPETITIVE POSITIONING

Packaged Food in Malaysia - Industry Overview

EXECUTIVE SUMMARY

Unstable living costs discourage demand for packaged food

Price hikes for packaged food drive shift in consumers’ preferences

Players run marketing events and launch new products to gain share

Grocery retailers switch strategies to retain foothold

Packaged food is predicted to grow positively over the forecast period

KEY TRENDS AND DEVELOPMENTS

Rising inflation and living costs discourage consumption of packaged food

Packaging innovation stimulates demand for packaged food

Players leverage on marketing campaigns and new products to sustain foothold

Packaged food players’ cross-category product diversification and collaboration

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends: Sales to Foodservice

Trends: Consumer Foodservice

Prospects

Category Data

MARKET DATA

SOURCES

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