Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  View Cart Check Out

Country Report

Sweet and savoury snacks in

Savoury Snacks in Malaysia

Sep 2020

US$990

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Increased health awareness pushes companies to use ingredients perceived to be healthy

With the health risks of a high fat and high salt diet brought to the forefront of the public’s attention, many of the leading industry players are likely to focus on introducing healthy ingredients to their brands during the review period. For instance, Tong Garden Snack Foods introduced Tong Garden Almonds, Pistachios, Strawberry and Goji in nuts, seeds and trail mixes in February 2019.

Unique flavours and innovation are likely to become essential, as consumers seek new experiences

A growing number of companies have launched or are expected to launch a range of new local and unique flavours during the review period. For example, Pringles launched salted egg potato chips in September 2019 and Mister Potato Chips introduced “Raya flavours” potato chips in May 2019, with flavours based on dishes associated with Hari Raya, such as rendang and satay.

Savoury snacks have seen a boon over lockdown, and are expected to maintain popularity through the review period

Products like potato chips and tortilla chips, which are typically eaten at home, have seen high demand during the stay home advisory period in the second quarter of 2020. Large bags and multipacks have seen particular increases in sales and this volume growth looks set to continue through the review period, as people stockpile these easy to store products.

Files are delivered directly into your account within a few minutes of purchase.

Samples

Sweet and Savoury Market Sample Report Sweet and Savoury Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Sweet and savoury snacks industry in Malaysia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sweet and savoury snacks industry in Malaysia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sweet and savoury snacks in Malaysia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Sweet and savoury snacks in Malaysia?
What are the major brands in Malaysia?
How are manufacturers leveraging health and wellness trends like reduced sugar or organic sourcing?
How are manufacturers addressing consumer concerns over health and obesity?
As more consumers are spending more time at home to save money, how is this impacting retail sales for snacks?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Want to find out more about this report?

Request more information

Savoury Snacks in Malaysia - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Increased health awareness pushes companies to use ingredients perceived to be healthy

Unique flavours and innovation are likely to become essential, as consumers seek new experiences

Savoury snacks have seen a boon over lockdown, and are expected to maintain popularity through the review period

RECOVERY AND OPPORTUNITIES

New launches will be an important marketing strategy for brands into the forecast period

Savoury snacks manufacturers will need to focus on healthy ingredients into the forecast period

Price will become an important factor in savoury snack consumption, as economic uncertainty encourages price sensitivity

Summary 1 Other Savoury Snacks by Product Type: 2020

CATEGORY DATA

Table 1 Sales of Savoury Snacks by Category: Volume 2015-2020
Table 2 Sales of Savoury Snacks by Category: Value 2015-2020
Table 3 Sales of Savoury Snacks by Category: % Volume Growth 2015-2020
Table 4 Sales of Savoury Snacks by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Savoury Snacks: % Value 2016-2020
Table 6 LBN Brand Shares of Savoury Snacks: % Value 2017-2020
Table 7 Distribution of Savoury Snacks by Format: % Value 2015-2020
Table 8 Forecast Sales of Savoury Snacks by Category: Volume 2020-2025
Table 9 Forecast Sales of Savoury Snacks by Category: Value 2020-2025
Table 10 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2020-2025
Table 11 Forecast Sales of Savoury Snacks by Category: % Value Growth 2020-2025

Packaged Food in Malaysia - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on packaged food

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for packaged food?

FOODSERVICE

Sales to Foodservice

Closures partner with consumers ongoing fear of socialising, impacting sales of packaged food to foodservice
Packaged food players move stock from foodservice to retailers, as foodservice outlets place minimal orders
Players exit the landscape due to COVID-19, unable to remain profitable during 2020

Consumer Foodservice

Lockdown restrictions impact consumer foodservice sales, with some outlets closing down
Takeaway, delivery and drive-through services allow foodservice players to continue making sales
Foodservice suffers from a lack of tourism, with international travellers avoiding trips

Category Data

Chart 1 Packaged Food Value Sales Growth Scenarios: 2018-2025
Chart 2 Packaged Food Impact of Drivers on Value Sales: 2017-2025
Table 12 Foodservice Sales of Packaged Food by Category: Volume 2015-2020
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2020-2025
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2020-2025

MARKET DATA

Table 16 Sales of Packaged Food by Category: Volume 2015-2020
Table 17 Sales of Packaged Food by Category: Value 2015-2020
Table 18 Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 19 Sales of Packaged Food by Category: % Value Growth 2015-2020
Table 20 GBO Company Shares of Packaged Food: % Value 2016-2020
Table 21 NBO Company Shares of Packaged Food: % Value 2016-2020
Table 22 LBN Brand Shares of Packaged Food: % Value 2017-2020
Table 23 Penetration of Private Label by Category: % Value 2015-2020
Table 24 Distribution of Packaged Food by Format: % Value 2015-2020
Table 25 Distribution of Packaged Food by Format and Category: % Value 2020
Table 26 Forecast Sales of Packaged Food by Category: Volume 2020-2025
Table 27 Forecast Sales of Packaged Food by Category: Value 2020-2025
Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2020-2025
Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2020-2025

Megatrends

Country Report

Savoury Snacks in Malaysia

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Increased health awareness pushes companies to use ingredients perceived to be healthy

Unique flavours and innovation are likely to become essential, as consumers seek new experiences

Savoury snacks have seen a boon over lockdown, and are expected to maintain popularity through the review period

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Savoury Snacks in Malaysia - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Increased health awareness pushes companies to use ingredients perceived to be healthy

Unique flavours and innovation are likely to become essential, as consumers seek new experiences

Savoury snacks have seen a boon over lockdown, and are expected to maintain popularity through the review period

RECOVERY AND OPPORTUNITIES

New launches will be an important marketing strategy for brands into the forecast period

Savoury snacks manufacturers will need to focus on healthy ingredients into the forecast period

Price will become an important factor in savoury snack consumption, as economic uncertainty encourages price sensitivity

CATEGORY DATA

Packaged Food in Malaysia - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on packaged food

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for packaged food?

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

Category Data

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Why buy this report?

Want to find out more about this report?

Recently Viewed

Complete Catalogue

Country Reports

Strategy Reports

Company Reports

Recently Viewed

Complete Catalogue

Country Reports

Strategy Reports

Company Reports