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With the health risks of a high fat and high salt diet brought to the forefront of the public’s attention, many of the leading industry players are likely to focus on introducing healthy ingredients to their brands during the review period. For instance, Tong Garden Snack Foods introduced Tong Garden Almonds, Pistachios, Strawberry and Goji in nuts, seeds and trail mixes in February 2019.
A growing number of companies have launched or are expected to launch a range of new local and unique flavours during the review period. For example, Pringles launched salted egg potato chips in September 2019 and Mister Potato Chips introduced “Raya flavours” potato chips in May 2019, with flavours based on dishes associated with Hari Raya, such as rendang and satay.
Products like potato chips and tortilla chips, which are typically eaten at home, have seen high demand during the stay home advisory period in the second quarter of 2020. Large bags and multipacks have seen particular increases in sales and this volume growth looks set to continue through the review period, as people stockpile these easy to store products.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Sweet and savoury snacks industry in Malaysia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Sweet and savoury snacks industry in Malaysia, our research will save you time and money while empowering you to make informed, profitable decisions.
The Sweet and savoury snacks in Malaysia market research report includes:
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Why buy this report?
This industry report originates from Passport, our Packaged Food market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.