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Country Report

Sweet and savoury snacks in

Savoury Snacks in Malaysia

Jul 2018

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Manufacturers introduce novel products in response to the latest consumer trends

Manufacturers introduced various novel products in the latter part of the review period, particularly within nuts, seeds and trail mixes. These products incorporate unusual ingredients such as wasabi, cheese and honey.

Extensive marketing campaigns drive awareness and purchasing of savoury snacks

Savoury snack players organise various marketing campaigns to compete with each other, as well as with other snacks, like chocolate confectionery and ice cream. Mamee-Double Decker partnered with 7-Eleven between October 2017 and January 2018 to offer free gifts with every purchase of Mister Potato Crisps.

COMPETITIVE LANDSCAPE

Mamee-Double Decker introduces new seasonal products and redesigns packaging

Mamee-Double Decker introduced an extensive range of seasonal products in the latter part of the review period, such as a limited edition Mister Potato Crisps The Curry-Kick Red Curry Flavour in 2017, Paling Ha-Ppening in January 2018 and Purple Sweet Potato Crisps Corn Flavour in other savoury snacks in March 2018. Mamee-Double Decker introduces seasonal new potato chips so as to enable consumers to celebrate festive seasons with these new products.

Multinational companies reinforce product quality and capture large shelf space

Multinational companies, like Kellogg Asia Marketing, Mondelez (M) Sales, Tong Garden Snack Foods and URC Snack Foods, focus on high quality product introductions without frequent price promotions, since these companies have gained loyal consumers who prefer the taste of their savoury snacks. Retailers have also introduced high quality niche brands, such as Australian Company Snack (Snack Brands Australia), Bluebird (Bluebird Foods Ltd) and Lorenz (Lorenz Snack-World) which are attempting to capture share from major players like Kellogg Asia Marketing Inc and URC Snack Foods.

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Samples

Sweet and Savoury Market Sample Report Sweet and Savoury Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Sweet and savoury snacks industry in Malaysia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sweet and savoury snacks industry in Malaysia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sweet and savoury snacks in Malaysia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Sweet and savoury snacks in Malaysia?
What are the major brands in Malaysia?
How are manufacturers leveraging health and wellness trends like reduced sugar or organic sourcing?
How are manufacturers addressing consumer concerns over health and obesity?
As more consumers are spending more time at home to save money, how is this impacting retail sales for snacks?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Savoury Snacks in Malaysia - Category analysis

HEADLINES

PROSPECTS

Manufacturers introduce novel products in response to the latest consumer trends

Extensive marketing campaigns drive awareness and purchasing of savoury snacks

COMPETITIVE LANDSCAPE

Mamee-Double Decker introduces new seasonal products and redesigns packaging

Multinational companies reinforce product quality and capture large shelf space

Summary 1 Other Savoury Snacks by Product Type:

CATEGORY DATA

Table 1 Sales of Savoury Snacks by Category: Volume 2013-2018
Table 2 Sales of Savoury Snacks by Category: Value 2013-2018
Table 3 Sales of Savoury Snacks by Category: % Volume Growth 2013-2018
Table 4 Sales of Savoury Snacks by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Savoury Snacks: % Value 2014-2018
Table 6 LBN Brand Shares of Savoury Snacks: % Value 2015-2018
Table 7 Distribution of Savoury Snacks by Format: % Value 2013-2018
Table 8 Forecast Sales of Savoury Snacks by Category: Volume 2018-2023
Table 9 Forecast Sales of Savoury Snacks by Category: Value 2018-2023
Table 10 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2018-2023
Table 11 Forecast Sales of Savoury Snacks by Category: % Value Growth 2018-2023

Packaged Food in Malaysia - Industry Overview

EXECUTIVE SUMMARY

Government policy reforms boost packaged food consumption in 2018

Changing consumer preferences fuel aggressive innovation

Leading players enter new categories and focus on attracting foodservice clients

Brick-and-mortar grocery retailers set to continue downsizing

Food safety scandals will lead more manufacturers to seek official certifications

FOODSERVICE

Sales to Foodservice

Packaged food players innovate to meet changing demands within foodservice
Packaged food companies shift focus from retail to foodservice

Consumer Foodservice

Government policies help to sustain positive development of consumer foodservice
Foodservice operators benefit from collaboration with third party delivery services

CATEGORY DATA

Table 12 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 16 Sales of Packaged Food by Category: Volume 2013-2018
Table 17 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 18 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 19 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 20 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 21 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 22 Penetration of Private Label by Category: % Value 2013-2018
Table 23 Distribution of Packaged Food by Format: % Value 2013-2018
Table 24 Distribution of Packaged Food by Format and Category: % Value 2018
Table 25 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 26 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 27 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 28 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

SOURCES

Summary 2 Research Sources

Packaged Food in Malaysia - Industry Overview

EXECUTIVE SUMMARY

Government policy reforms boost packaged food consumption in 2018

Changing consumer preferences fuel aggressive innovation

Leading players enter new categories and focus on attracting foodservice clients

Brick-and-mortar grocery retailers set to continue downsizing

Food safety scandals will lead more manufacturers to seek official certifications

FOODSERVICE

Sales to Foodservice

Packaged food players innovate to meet changing demands within foodservice
Packaged food companies shift focus from retail to foodservice

Consumer Foodservice

Government policies help to sustain positive development of consumer foodservice
Foodservice operators benefit from collaboration with third party delivery services

Category Data

Table 29 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 30 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 31 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 32 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 33 Sales of Packaged Food by Category: Volume 2013-2018
Table 34 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 35 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 36 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 37 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 38 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 39 Penetration of Private Label by Category: % Value 2013-2018
Table 40 Distribution of Packaged Food by Format: % Value 2013-2018
Table 41 Distribution of Packaged Food by Format and Category: % Value 2018
Table 42 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 43 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 44 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 45 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

Megatrends

Country Report

Savoury Snacks in Malaysia

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Manufacturers introduce novel products in response to the latest consumer trends

Extensive marketing campaigns drive awareness and purchasing of savoury snacks

COMPETITIVE LANDSCAPE

Mamee-Double Decker introduces new seasonal products and redesigns packaging

Multinational companies reinforce product quality and capture large shelf space

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Savoury Snacks in Malaysia - Category analysis

HEADLINES

PROSPECTS

Manufacturers introduce novel products in response to the latest consumer trends

Extensive marketing campaigns drive awareness and purchasing of savoury snacks

COMPETITIVE LANDSCAPE

Mamee-Double Decker introduces new seasonal products and redesigns packaging

Multinational companies reinforce product quality and capture large shelf space

CATEGORY DATA

Packaged Food in Malaysia - Industry Overview

EXECUTIVE SUMMARY

Government policy reforms boost packaged food consumption in 2018

Changing consumer preferences fuel aggressive innovation

Leading players enter new categories and focus on attracting foodservice clients

Brick-and-mortar grocery retailers set to continue downsizing

Food safety scandals will lead more manufacturers to seek official certifications

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

CATEGORY DATA

MARKET DATA

SOURCES

Packaged Food in Malaysia - Industry Overview

EXECUTIVE SUMMARY

Government policy reforms boost packaged food consumption in 2018

Changing consumer preferences fuel aggressive innovation

Leading players enter new categories and focus on attracting foodservice clients

Brick-and-mortar grocery retailers set to continue downsizing

Food safety scandals will lead more manufacturers to seek official certifications

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

Category Data

MARKET DATA

SOURCES

Why buy this report?

Want to find out more about this report?

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