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Savoury snacks in Cameroon is expected see a shift in consumer preferences towards cheaper and more widely available options in 2020, as the closure of import markets due to the COVID-19 pandemic has led to drastically reduced availability of products such as potato chips, which are mainly favoured by Cameroon’s middle- and upper-classes and expatriate consumer base.
Pringles from Kellogg Co is expected to maintain its lead in potato chips in Cameroon in 2020, in spite of import and distribution setbacks during the COVID-19 pandemic, when the brand has been noticeably absent from retailers’ shelves. Promodis Cameroon, the main importer of Pringles, speculates that the stall in global imports during the pandemic has limited availability of this brand, which is manufactured in the Netherlands and Turkey.
The competitive environment in savoury snacks remains highly fragmented, and private label brands are expected to remain major players in this product area in Cameroon in 2020. The emergence of ultra-modern international supermarkets in the country such as Carrefour and Super U maximise the visibility of private label presence in their retail outlets, and these brands are aggressively promoted on supermarket shelves, fostering strong competition in this product area.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Sweet and savoury snacks industry in Cameroon with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Sweet and savoury snacks industry in Cameroon, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Packaged Food market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.