Savoury Snacks in Cameroon

PROSPECTS

Moderate positive growth slated for savoury snacks over the forecast period

Savoury snacks is set for slower value growth at constant 2018 prices over the forecast period, although volume growth rates are expected to be in line with the review period. Ongoing positive growth is likely to be based on population growth, urbanisation and rising disposable incomes, all of which are expanding the consumer base for savoury snacks due to higher spending power and more hectic lifestyles.

Improvements in local manufacturing standards likely to benefit domestic players

Demand is rising for locally produced savoury snacks, especially among less affluent consumers who are trying to limit their spending. Local brands tend to be considerably cheaper than imported products and this makes them especially popular among children and young adults, who tend to have lower spending power.

Modern retailing to gain importance in the distribution of savoury snacks

The general rise of modern retailing in Cameroon is expected to result in more savoury snacks being distributed through supermarkets over the forecast period. Rising affluence and urbanisation are encouraging increasing numbers of Cameroonians to shop in supermarkets and this means that the channel is likely to increasingly steal share from independent small grocers and other grocery retailers during the forecast period.

COMPETITIVE LANDSCAPE

Private label remains the major player in savoury snacks

The competitive environment in savoury snacks remains highly fragmented and private label remained the strongest player at the end of the review period. Private label is also recording positive sales growth in savoury snacks and this can be attributed to the increasing number of modern retailers offering a wide variety of products in the category.

Kellogg Co confirms its position as the leading branded player in savoury snacks

Kellogg Co remained the leading branded player in savoury snacks in 2018 due to the strong position of its brand Pringles. Pringles has been available in Cameroon for many years and the brand benefits from an extensive distribution network.

Clear differences between international and local brands emerge

Despite recent improvements to manufacturing processes and greater investment in marketing and distribution, domestic brands continue to struggle in savoury snacks, while international brands appear to be in the ascendant. Domestic players tend to face challenges such as poor infrastructure and the high cost of acquiring and maintaining a proper factory.

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