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Country Report

Sweet and savoury snacks in

Savoury Snacks in Cameroon

Jul 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Moderate positive growth slated for savoury snacks over the forecast period

Savoury snacks is set for slower value growth at constant 2018 prices over the forecast period, although volume growth rates are expected to be in line with the review period. Ongoing positive growth is likely to be based on population growth, urbanisation and rising disposable incomes, all of which are expanding the consumer base for savoury snacks due to higher spending power and more hectic lifestyles.

Improvements in local manufacturing standards likely to benefit domestic players

Demand is rising for locally produced savoury snacks, especially among less affluent consumers who are trying to limit their spending. Local brands tend to be considerably cheaper than imported products and this makes them especially popular among children and young adults, who tend to have lower spending power.

Modern retailing to gain importance in the distribution of savoury snacks

The general rise of modern retailing in Cameroon is expected to result in more savoury snacks being distributed through supermarkets over the forecast period. Rising affluence and urbanisation are encouraging increasing numbers of Cameroonians to shop in supermarkets and this means that the channel is likely to increasingly steal share from independent small grocers and other grocery retailers during the forecast period.

COMPETITIVE LANDSCAPE

Private label remains the major player in savoury snacks

The competitive environment in savoury snacks remains highly fragmented and private label remained the strongest player at the end of the review period. Private label is also recording positive sales growth in savoury snacks and this can be attributed to the increasing number of modern retailers offering a wide variety of products in the category.

Kellogg Co confirms its position as the leading branded player in savoury snacks

Kellogg Co remained the leading branded player in savoury snacks in 2018 due to the strong position of its brand Pringles. Pringles has been available in Cameroon for many years and the brand benefits from an extensive distribution network.

Clear differences between international and local brands emerge

Despite recent improvements to manufacturing processes and greater investment in marketing and distribution, domestic brands continue to struggle in savoury snacks, while international brands appear to be in the ascendant. Domestic players tend to face challenges such as poor infrastructure and the high cost of acquiring and maintaining a proper factory.

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Sweet and Savoury Market Sample Report Sweet and Savoury Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Sweet and savoury snacks industry in Cameroon with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sweet and savoury snacks industry in Cameroon, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sweet and savoury snacks in Cameroon market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Sweet and savoury snacks in Cameroon?
What are the major brands in Cameroon?
How are manufacturers leveraging health and wellness trends like reduced sugar or organic sourcing?
How are manufacturers addressing consumer concerns over health and obesity?
As more consumers are spending more time at home to save money, how is this impacting retail sales for snacks?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Savoury Snacks in Cameroon - Category analysis

HEADLINES

PROSPECTS

Moderate positive growth slated for savoury snacks over the forecast period

Improvements in local manufacturing standards likely to benefit domestic players

Modern retailing to gain importance in the distribution of savoury snacks

COMPETITIVE LANDSCAPE

Private label remains the major player in savoury snacks

Kellogg Co confirms its position as the leading branded player in savoury snacks

Clear differences between international and local brands emerge

CATEGORY DATA

Summary 1 Other Savoury Snacks by Product Type:
Table 1 Sales of Savoury Snacks by Category: Volume 2013-2018
Table 2 Sales of Savoury Snacks by Category: Value 2013-2018
Table 3 Sales of Savoury Snacks by Category: % Volume Growth 2013-2018
Table 4 Sales of Savoury Snacks by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Savoury Snacks: % Value 2014-2018
Table 6 LBN Brand Shares of Savoury Snacks: % Value 2015-2018
Table 7 Distribution of Savoury Snacks by Format: % Value 2013-2018
Table 8 Forecast Sales of Savoury Snacks by Category: Volume 2018-2023
Table 9 Forecast Sales of Savoury Snacks by Category: Value 2018-2023
Table 10 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2018-2023
Table 11 Forecast Sales of Savoury Snacks by Category: % Value Growth 2018-2023

Packaged Food in Cameroon - Industry Overview

EXECUTIVE SUMMARY

Packaged food records strong retail value growth

Rise of the middle class fuels sales of economy and standard packaged foods

A mix of domestic and international players characterise the fragmented packaged food market

Traditional grocery retailers characterise sales, despite rise of modern grocery retailers

Packaged food set to record positive growth over the forecast period

FOODSERVICE

Sales to Foodservice

Growth in sales of packaged food to foodservice, though sales remain negligible
Few relationships between foodservice businesses and packaged food manufacturers
Lack of infrastructure and competition limit foodservice growth

Category Data

Table 12 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 16 Sales of Packaged Food by Category: Volume 2013-2018
Table 17 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 18 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 19 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 20 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 21 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 22 Penetration of Private Label by Category: % Value 2013-2018
Table 23 Distribution of Packaged Food by Format: % Value 2013-2018
Table 24 Distribution of Packaged Food by Format and Category: % Value 2018
Table 25 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 26 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 27 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 28 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

Megatrends

Country Report

Savoury Snacks in Cameroon

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Moderate positive growth slated for savoury snacks over the forecast period

Improvements in local manufacturing standards likely to benefit domestic players

Modern retailing to gain importance in the distribution of savoury snacks

COMPETITIVE LANDSCAPE

Private label remains the major player in savoury snacks

Kellogg Co confirms its position as the leading branded player in savoury snacks

Clear differences between international and local brands emerge

Samples

Overview

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Table of Contents

Savoury Snacks in Cameroon - Category analysis

HEADLINES

PROSPECTS

Moderate positive growth slated for savoury snacks over the forecast period

Improvements in local manufacturing standards likely to benefit domestic players

Modern retailing to gain importance in the distribution of savoury snacks

COMPETITIVE LANDSCAPE

Private label remains the major player in savoury snacks

Kellogg Co confirms its position as the leading branded player in savoury snacks

Clear differences between international and local brands emerge

CATEGORY DATA

Packaged Food in Cameroon - Industry Overview

EXECUTIVE SUMMARY

Packaged food records strong retail value growth

Rise of the middle class fuels sales of economy and standard packaged foods

A mix of domestic and international players characterise the fragmented packaged food market

Traditional grocery retailers characterise sales, despite rise of modern grocery retailers

Packaged food set to record positive growth over the forecast period

FOODSERVICE

Sales to Foodservice

Category Data

MARKET DATA

SOURCES

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