Competitive Landscape
Frito-Lay Maintains Lead as Pricing and Innovation Intensify Competition
Savoury snacks in Ukraine in 2026 remain moderately concentrated, with Frito-Lay Co, owned by PepsiCo, retaining a clear lead at 19% value share, followed by Snack Production TOV at 14%. The third position is held by Klub Chipsov TOV, which holds a share of 10%, while Mondelez Ukraine PAT has a 7% share in fourth position.
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Overview:
Understand the latest market trends and future growth opportunities for the Savoury Snacks industry in Ukraine with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Savoury Snacks industry in Ukraine, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Savoury Snacks in Ukraine report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Savoury Snacks in Ukraine?
- Which are the leading brands in Savoury Snacks in Ukraine?
- How are products distributed in Savoury Snacks in Ukraine?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Savoury Snacks?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Ukraine?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Savoury Snacks in Ukraine - Category analysis
Key Data Insights
Savoury Snacks Summary
Affordability and Persistent Demand Support Savoury Snacks
Salty Snacks Demonstrate Flavour Experiments
Global and Local Cuisine Influence Innovation
Premium Niche Expansion Reshapes Demand
Meat and Cheese Snack Launches Drive Health and Premium Appeal
Frito-Lay Maintains Lead as Pricing and Innovation Intensify Competition
Supermarkets and Convenience Stores Leverage Promotions to Defend Share
Rozetka and Glovo Expand Reach as Online Snacking Takes off
Chipster’S and Local Brands Accelerate Flavour Experimentation
Nammi Leverages Freeze-Drying to Carve Out Premium and Health Niches
Snacks in Ukraine - Industry Overview
2026 Developments
Key Data Insights
Value Growth Makes up for Uneven Volume Recovery
Snacking as a Staple Boosts Daily Consumption
Brands Capture Adventurous Palates with Global Flavours
Robust Growth Forecast as Consumer Expenditure on Food Recovers
Brands Attract Adventurous Shoppers with Bold Global Flavours
Manufacturers Set to Invest in Premiumisation and Consumer Engagement
Roshen Leverages Innovation to Widen Its Leadership as Rivals Rebuild
Proximity Leads Supermarkets to Dominate
Rozetka and Glovo Fuel Online Growth
Retailers and Brands Drive Home-Focused Consumption and Impulse Buying
Chipster Reinvents Spicy Snacking with Asian-Inspired Launches
Roshen Expands Snack Occasions with Dessert-Inspired Hybrids
Lasunka and Rud Drive Premiumisation through Cross-Category Textures
Country Reports Disclaimer
The following categories and subcategories are included:
Savoury Snacks
- Nuts, Seeds and Trail Mixes
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- Potato Chips
- Tortilla Chips
- Puffed Snacks
- Rice Snacks
- Vegetable, Pulse and Bread Chips
- Savoury Biscuits
- Popcorn
- Pretzels
- Meat Snacks
- Seafood Snacks
- Other Savoury Snacks
Savoury Snacks
This is the aggregation of chips/crisps, extruded snacks, tortilla/corn chips, popcorn, pretzels, nuts and other categories of savoury snacks.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Savoury Snacks research and analysis database.
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