Executive Summary

Jul 2018
PROSPECTS
Savoury snacks records stronger growth

In 2018, savoury snacks recorded slightly stronger growth than the review period average. This can be attributed to manufacturers improving their products’ health credentials, particularly in salty snacks and other savoury snacks, which were otherwise perceived as unhealthy, for example by oven baking instead of frying, using more whole grains and less salt.

Vegetable, pulse and bread chips posts the strongest performance

Vegetable, pulse and bread chips posted the strongest retail current value and volume growth in 2018, albeit from a low base. This can be attributed to the category’s health credentials, while also being a relatively new concept in Taiwan.

Other savoury snacks a leading contributor to retail value sales

Other savoury snacks remained a key contributor to retail value sales of savoury snacks in 2018. Other savoury snacks includes beef/pork jerky, dried cod fish strips, dried cuttlefish snacks, crispy snack noodles and dried seaweed, with these being largely unique to Taiwan.

COMPETITIVE LANDSCAPE
PepsiCo Foods Taiwan leads the category

PepsiCo Foods Taiwan remained the leading player in savoury snacks in 2018. The company is present in salty snacks, specifically potato chips, tortilla chips and puffed snacks, and mainly competes under the Lay’s, Dorito, Cheetos and Ruffles brands.

Domestic players account for the lion’s share of sales

Even though an international manufacturer led savoury snacks, domestic players remained the biggest contributors to retail value sales. This can be attributed to domestic players having more local knowledge and often launching flavours or variants which are targeted at local tastes, such as butter soy sauce and mala.

Constant new launches to maintain consumer interest

New launches are frequently seen in savoury snacks as manufacturers seek to cater for changing consumer preferences. In May 2018, under its Lay’s brand, PepsiCo Foods partnered chained foodservice player Curry House CoCo to release limited edition Japanese pork curry potato chips, only available at 7-Eleven convenience stores.

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Savoury Snacks in Taiwan

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Overview

Discover the latest market trends and uncover sources of future market growth for the Sweet and savoury snacks industry in Taiwan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sweet and savoury snacks industry in Taiwan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sweet and savoury snacks in Taiwan market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Sweet and savoury snacks in Taiwan?
  • What are the major brands in Taiwan?
  • How are manufacturers leveraging health and wellness trends like reduced sugar or organic sourcing?
  • How are manufacturers addressing consumer concerns over health and obesity?
  • As more consumers are spending more time at home to save money, how is this impacting retail sales for snacks?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Packaged Food in Taiwan - Industry Overview

EXECUTIVE SUMMARY

Taiwanese consumers demand healthier packaged food products
Convenience factor exerts growing influence over packaged food choices
Private label lines and imported brands gain ground as food safety concerns rise
Supermarkets poised to become the leading distribution channel for packaged food
Intense competition will drive innovation and efforts to revamp brand images

FOODSERVICE

Sales to Foodservice
Packaged food manufacturers shift focus to supplying foodservice operators
Master Channels remains a leading wholesaler of packaged food to chained foodservice operators
Local foodservice suppliers face growing competition from imported brands as consumers preferences evolve

CONSUMER FOODSERVICE

Taiwanese consumers increasingly demand lighter and healthier foodservice options
Food delivery businesses experience rapid rise in Taiwan
Chained foodservice operators continue to outperform independents

CATEGORY DATA

Table 1 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2013-2018
Table 6 Sales of Packaged Food by Category: Value 2013-2018
Table 7 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 8 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 9 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 10 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 11 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 12 Penetration of Private Label by Category: % Value 2013-2018
Table 13 Distribution of Packaged Food by Format: % Value 2013-2018
Table 14 Distribution of Packaged Food by Format and Category: % Value 2018
Table 15 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 16 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources