Attracted by its growth potential, Lay's entered vegetable, pulse and bread chips and launched a new sweet potato chips product in late 2021. The packaging and marketing around the product highlights its healthy and natural ingredients and the fact that it is additive-free.
Rice is rising in popularity as an ingredient in savoury snacks. Rice crackers have long been a preferred snack choice for infants and young children and are becoming even more so.
Competition between leading players within savoury snacks will continue to intensify over the forecast period, prompting players to increase their offering of innovative flavours and formats to secure high brand awareness. Younger consumers are willing to pay for products that they perceive to offer greater quality or differentiation, but they are becoming increasingly difficult to engage.
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Understand the latest market trends and future growth opportunities for the Savoury Snacks industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Savoury Snacks industry in Taiwan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of chips/crisps, extruded snacks, tortilla/corn chips, popcorn, pretzels, nuts and other sweet and savoury snacksSee All of Our Definitions
This report originates from Passport, our Savoury Snacks research and analysis database.
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