In 2018, savoury snacks recorded slightly stronger growth than the review period average. This can be attributed to manufacturers improving their products’ health credentials, particularly in salty snacks and other savoury snacks, which were otherwise perceived as unhealthy, for example by oven baking instead of frying, using more whole grains and less salt.
Vegetable, pulse and bread chips posted the strongest retail current value and volume growth in 2018, albeit from a low base. This can be attributed to the category’s health credentials, while also being a relatively new concept in Taiwan.
Other savoury snacks remained a key contributor to retail value sales of savoury snacks in 2018. Other savoury snacks includes beef/pork jerky, dried cod fish strips, dried cuttlefish snacks, crispy snack noodles and dried seaweed, with these being largely unique to Taiwan.
PepsiCo Foods Taiwan remained the leading player in savoury snacks in 2018. The company is present in salty snacks, specifically potato chips, tortilla chips and puffed snacks, and mainly competes under the Lay’s, Dorito, Cheetos and Ruffles brands.
Even though an international manufacturer led savoury snacks, domestic players remained the biggest contributors to retail value sales. This can be attributed to domestic players having more local knowledge and often launching flavours or variants which are targeted at local tastes, such as butter soy sauce and mala.
New launches are frequently seen in savoury snacks as manufacturers seek to cater for changing consumer preferences. In May 2018, under its Lay’s brand, PepsiCo Foods partnered chained foodservice player Curry House CoCo to release limited edition Japanese pork curry potato chips, only available at 7-Eleven convenience stores.
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This industry report originates from Passport, our Packaged Food market research database.