With the easing of COVID-19 restrictions, the performance of savoury snacks is set to benefit from a widening of the occasions for snacking. As consumers resume pre-pandemic work, school, social and leisure and entertainment norms, more opportunities for impulse purchases and on-the-go consumption should boost sales of savoury snacks in Indonesia throughout the forecast period.
As the COVID-19 pandemic has helped to develop or deepen the habit of using the internet among consumers, the use of digital marketing has become more and more crucial for players looking to promote their brands and products. The need to utilise newer technologies and channels to reach and win over consumers is of increasing importance as the competition in savoury snacks intensifies.
The digital trend reaches beyond marketing to sales, with the contribution from e-commerce increasing through the COVID-19 pandemic and into 2022. E-commerce is expected to continue to develop in infrastructure terms, including assortments, payment methods and delivery options, and increase its sales of savoury snacks in Indonesia in the forecast period.
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Understand the latest market trends and future growth opportunities for the Savoury Snacks industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Savoury Snacks industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of chips/crisps, extruded snacks, tortilla/corn chips, popcorn, pretzels, nuts and other sweet and savoury snacksSee All of Our Definitions
This report originates from Passport, our Savoury Snacks research and analysis database.
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