As health and wellness trends have risen, particularly in the aftermath of the pandemic, the demand for healthier snack options has increased among Indonesian consumers. Products such as vegetable, pulse, and bread chips are considered to be healthier alternatives to traditional snacks, as they are perceived as less processed and more nutritious.
In Indonesia, the increasing trend of digitalisation has led to a greater reliance on the internet, particularly social media, as a primary source of information for consumers. As a result, players in savoury snacks (as well as other categories), regardless of their size, are investing more in social media marketing to attract the younger generation.
Relaunching successful limited-edition products has proven to be an effective strategy for stimulating sales in savoury snacks (and snacks overall) in Indonesia. The success of a limited-edition product often guarantees a positive reception upon relaunch, as consumers are already familiar with and fond of the offering.
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Understand the latest market trends and future growth opportunities for the Savoury Snacks industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Savoury Snacks industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of chips/crisps, extruded snacks, tortilla/corn chips, popcorn, pretzels, nuts and other categories of savoury snacks.See All of Our Definitions
This report originates from Passport, our Savoury Snacks research and analysis database.
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