Savoury snacks is predicted to record high continuous growth over the forecast period, to be the strongest performer within overall snacks in Pakistan. In addition to being supported by impulse purchases and gatherings (particularly in urban areas) driving demand for party packs due to greater consumer confidence in line with the waning threat of the pandemic, sales will be increasingly driven by new flavour launches, particularly in potato chips, the most popular format.
Producers of savoury snacks are also increasingly investing in digital marketing. Leading players engage with consumers, especially younger tech-savvy generations, with innovative marketing campaigns on social media platforms such as Instagram, Facebook and Twitter.
Small local grocers will retain its dominance as a distribution channel for savoury snacks in Pakistan over the forecast period, with these stores benefiting from convenient locations in local neighbourhoods. Nevertheless, there could be a shift within the distribution landscape over the forecast period as other channels expand.
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Understand the latest market trends and future growth opportunities for the Savoury Snacks industry in Pakistan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Savoury Snacks industry in Pakistan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Savoury Snacks
This is the aggregation of chips/crisps, extruded snacks, tortilla/corn chips, popcorn, pretzels, nuts and other sweet and savoury snacks
See All of Our DefinitionsThis report originates from Passport, our Savoury Snacks research and analysis database.
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