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Savoury Snacks in North Macedonia

June 2021

Savoury snacks is set to record decline in both current retail value and volume terms in 2021, although foodservice is expected to perform well compared with the review period, as consumers return to socialising in on-trade establishments.

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Overview:

Understand the latest market trends and future growth opportunities for the Savoury Snacks industry in North Macedonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Savoury Snacks industry in North Macedonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Savoury Snacks in North Macedonia report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Savoury Snacks in North Macedonia?
  • Which are the leading brands in Savoury Snacks in North Macedonia?
  • How are products distributed in Savoury Snacks in North Macedonia?
  • How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
  • What are the key health and wellness concerns driving, or challenging, sales in Savoury Snacks?
  • How significant are vegan and vegetarian dietary requirements in determining sales growth in North Macedonia?
  • How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
  • Where is future growth expected to be most dynamic?
  • How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?

Savoury Snacks in North Macedonia - Category analysis

KEY DATA FINDINGS

2021 DEVELOPMENTS

Savoury snacks sees decline in current value and volume terms in 2021, but foodservice sales increase as consumers return to snacking outside of the home
PepsiCo and Vitaminka continue to lead savoury snacks in 2021 due to their strong brand portfolios
Traditional grocery retailers continues to dominate, but e-commerce gains further ground

PROSPECTS AND OPPORTUNITIES

Savoury snacks will see recovery of current value and volume growth rates over the forecast period as consumers return to regular shopping habits
The snacking trend will continue as consumers return to their busy lifestyles over the forecast period
Domestic players will benefit from the restrictions caused by the pandemic
Summary 1 Other Savoury Snacks by Product Type: 2021

CATEGORY DATA

Table 1 Sales of Savoury Snacks by Category: Volume 2016-2021 Table 2 Sales of Savoury Snacks by Category: Value 2016-2021 Table 3 Sales of Savoury Snacks by Category: % Volume Growth 2016-2021 Table 4 Sales of Savoury Snacks by Category: % Value Growth 2016-2021 Table 5 NBO Company Shares of Savoury Snacks: % Value 2017-2021 Table 6 LBN Brand Shares of Savoury Snacks: % Value 2018-2021 Table 7 Distribution of Savoury Snacks by Format: % Value 2016-2021 Table 8 Forecast Sales of Savoury Snacks by Category: Volume 2021-2026 Table 9 Forecast Sales of Savoury Snacks by Category: Value 2021-2026 Table 10 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2021-2026 Table 11 Forecast Sales of Savoury Snacks by Category: % Value Growth 2021-2026

Snacks in North Macedonia - Industry Overview

EXECUTIVE SUMMARY

Snacks in 2021: The big picture
Key trends in 2021
Competitive landscape
Channel developments
What next for snacks?

MARKET DATA

Table 12 Sales of Snacks by Category: Volume 2016-2021 Table 13 Sales of Snacks by Category: Value 2016-2021 Table 14 Sales of Snacks by Category: % Volume Growth 2016-2021 Table 15 Sales of Snacks by Category: % Value Growth 2016-2021 Table 16 NBO Company Shares of Snacks: % Value 2017-2021 Table 17 LBN Brand Shares of Snacks: % Value 2018-2021 Table 18 Penetration of Private Label by Category: % Value 2016-2021 Table 19 Distribution of Snacks by Format: % Value 2016-2021 Table 20 Forecast Sales of Snacks by Category: Volume 2021-2026 Table 21 Forecast Sales of Snacks by Category: Value 2021-2026 Table 22 Forecast Sales of Snacks by Category: % Volume Growth 2021-2026 Table 23 Forecast Sales of Snacks by Category: % Value Growth 2021-2026

DISCLAIMER

SOURCES

Summary 2 Research Sources
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Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Savoury Snacks research and analysis database.

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