Savoury snacks will register moderate constant value and volume growth over the forecast period, largely driven by the stable growth of puffed snacks and potato chips. However, with inflation on the rise due to factors such as the war in Ukraine and continuing global supply constraints, consumers will be price sensitive and players will compete through price discounting, as consumers will show little brand loyalty.
Savoury snacks will return to similar patterns seen pre pandemic. Innovation is anticipated to continue over the forecast period, particularly within nuts, seeds and trail mixes.
Nuts, seed and trail mixes will register the highest constant value growth over the forecast period. Its strong growth will be as a result of the rise of the health and wellness trend and the widespread public perception that this is the healthiest product area within savoury snacks, due in particular to its high fibre and protein content.
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Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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This is the aggregation of chips/crisps, extruded snacks, tortilla/corn chips, popcorn, pretzels, nuts and other sweet and savoury snacksSee All of Our Definitions
This report originates from Passport, our Savoury Snacks research and analysis database.
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