Competitive Landscape
Pepsico Leverages Broad Portfolio and Branding to Extend Lead
Savoury snacks in Laos in 2026 remains relatively concentrated, with the top two companies together expected to account for over 42% of retail value sales in 2026; PepsiCo Inc holds the leading position with a 24% share, followed by Berli Jucker PCL at 19%. Over the period from 2021 to 2026, the category has become more concentrated, as PepsiCo’s share has steadily increased from 21% to 24% and Berli Jucker’s share has also risen from 17% to 19%, although the third-largest player, TaoKaeNoi Food and Marketing Co Ltd, has seen its share decline from 12% to 9%.
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Overview:
Understand the latest market trends and future growth opportunities for the Savoury Snacks industry in Laos with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Savoury Snacks industry in Laos, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Savoury Snacks in Laos report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Savoury Snacks in Laos?
- Which are the leading brands in Savoury Snacks in Laos?
- How are products distributed in Savoury Snacks in Laos?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Savoury Snacks?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Laos?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Savoury Snacks in Laos - Category analysis
Key Data Insights
Savoury Snacks Summary
Stronger Consumer Demand Than in the Previous Year Despite Economic Pressures
Savoury Biscuits Leads Sales as Consumers Seek Value and Familiarity
Lay’S and Taro Drive Flavour and Packaging Innovation to Attract Youth
Brands Set to Intensify Spicy Flavour Launches to Win Loyal Shoppers
Savoury Biscuits to Maintain Its Lead as Families Prioritise Value and Trust
Rising Incomes to Support Growth, but Price Sensitivity Will Persist
Pepsico Leverages Broad Portfolio and Branding to Extend Lead
Small Local Grocers Sustains Impulse Sales and Daily Reach
Foodpanda and E-Get Struggle to Shift Offline Dominance in Snacks
Snacks in Laos - Industry Overview
2026 Developments
Key Data Insights
Continued Double-Digit Value Growth Despite Economic Pressures
Spicy Flavours and Affordable Formats Reshape Snack Preferences
Sweet Biscuits, Snack Bars and Fruit Snacks Continues to Drive Sales and Maintains Growth
Imported Chinese and Korean Brands to Intensify Flavour Innovation and Competition
Savoury Snacks to Drive Growth as Spicy Formats Gain Mass Appeal
Mayora Leverages Spicy Flavours to Challenge Established Leaders
Small Local Grocers Drive Everyday Snacks Purchases with Broad Reach
Foodpanda and E-Get Expand Online Snack Access in Urban Areas
Country Reports Disclaimer
The following categories and subcategories are included:
Savoury Snacks
- Nuts, Seeds and Trail Mixes
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- Potato Chips
- Tortilla Chips
- Puffed Snacks
- Rice Snacks
- Vegetable, Pulse and Bread Chips
- Savoury Biscuits
- Popcorn
- Pretzels
- Meat Snacks
- Seafood Snacks
- Other Savoury Snacks
Savoury Snacks
This is the aggregation of chips/crisps, extruded snacks, tortilla/corn chips, popcorn, pretzels, nuts and other categories of savoury snacks.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Savoury Snacks research and analysis database.
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