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Country Report

Sweet and savoury snacks in

Savoury Snacks in Morocco

31 pages, Jul 2017

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

TRENDS

Savoury snacks posted slightly higher current value growth in 2017 of 6% in comparison to the CAGR of 5% seen over the review period. This growth has been supported by innovation in flavours and packaging in already established categories such as potato chips and by the increasing popularity of more niche products that are expanding their presence in the market. Companies are adapting to the changing consumption habits of Moroccans, who are moving towards on-the-go snacking with different package sizes and away from family packs to smaller individual ones. This size reduction has also enabled companies offering more expensive products to get closer to the consumer’s psychological price, which is very low for this category.

COMPETITIVE LANDSCAPE

Jessy Diffusion SA led the category in 2017 with value share of 35%. With brands such as Curly, Crunchips and Monster Munch it dominated puffed snacks with a value share of 80% in 2017. The company also benefits from an extensive distribution network for its brands across both traditional and modern channels helping them to achieve high market penetration.

PROSPECTS

Savoury snacks is expected to post a value CAGR of 5% at constant 2017 prices over the forecast period, which would be slightly higher than the CAGR seen over the review period. This sustained growth should be ensured by the continuous entry of different brands and products into the market as well as under exploited categories which are expected to become popular.

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Sweet and Savoury Market Sample Report Sweet and Savoury Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Sweet and savoury snacks industry in Morocco with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sweet and savoury snacks industry in Morocco, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sweet and savoury snacks in Morocco market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Sweet and savoury snacks in Morocco?
What are the major brands in Morocco?
How are manufacturers leveraging health and wellness trends like reduced sugar or organic sourcing?
How are manufacturers addressing consumer concerns over health and obesity?
As more consumers are spending more time at home to save money, how is this impacting retail sales for snacks?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Savoury Snacks in Morocco - Company Profiles

Jessy Diffusion SA in Packaged Food (Morocco)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Summary 1 Jessy Diffusion SA: Key Facts
Summary 2 Jessy Diffusion SA: Operational Indicators

Packaged Food in Morocco - Industry Overview

EXECUTIVE SUMMARY

Packaged food continues to record healthy growth in 2017

Health and wellness trend continues to drive sales of packaged food in Morocco

Domestic key players continue to lead packaged food in Morocco

Independent small grocers remains the leading distribution channel in Morocco

Packaged food in Morocco is expected to record positive growth

KEY TRENDS AND DEVELOPMENTS

Health and wellness trend continues to drive sales in packaged food

Outlook

Distribution of packaged food in Morocco in 2017

Outlook

Consumer foodservice in Morocco

Outlook

Packaged food expected to record positive healthy growth over the forecast period

Outlook

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends: Sales to Foodservice

Trends: Consumer Foodservice

Prospects

Category Data

Table 1 Foodservice Sales of Packaged Food by Category: Volume 2012-2017
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2012-2017
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2017-2022
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2017-2022

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2012-2017
Table 6 Sales of Packaged Food by Category: Value 2012-2017
Table 7 Sales of Packaged Food by Category: % Volume Growth 2012-2017
Table 8 Sales of Packaged Food by Category: % Value Growth 2012-2017
Table 9 GBO Company Shares of Packaged Food: % Value 2013-2017
Table 10 NBO Company Shares of Packaged Food: % Value 2013-2017
Table 11 LBN Brand Shares of Packaged Food: % Value 2014-2017
Table 12 Penetration of Private Label by Category: % Value 2012-2017
Table 13 Distribution of Packaged Food by Format: % Value 2012-2017
Table 14 Distribution of Packaged Food by Format and Category: % Value 2017
Table 15 Forecast Sales of Packaged Food by Category: Volume 2017-2022
Table 16 Forecast Sales of Packaged Food by Category: Value 2017-2022
Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2017-2022
Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2017-2022

Megatrends

Country Report

Savoury Snacks in Morocco

New Report Guarantee

Executive Summary

New Report Guarantee

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Savoury Snacks in Morocco - Company Profiles

Jessy Diffusion SA in Packaged Food (Morocco)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Packaged Food in Morocco - Industry Overview

EXECUTIVE SUMMARY

Packaged food continues to record healthy growth in 2017

Health and wellness trend continues to drive sales of packaged food in Morocco

Domestic key players continue to lead packaged food in Morocco

Independent small grocers remains the leading distribution channel in Morocco

Packaged food in Morocco is expected to record positive growth

KEY TRENDS AND DEVELOPMENTS

Health and wellness trend continues to drive sales in packaged food

Distribution of packaged food in Morocco in 2017

Consumer foodservice in Morocco

Packaged food expected to record positive healthy growth over the forecast period

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends: Sales to Foodservice

Trends: Consumer Foodservice

Prospects

Category Data

MARKET DATA

SOURCES

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