Executive Summary

Jul 2018
PROSPECTS
Smaller pack sizes benefit from shift towards on-the-go snacking

As disposable income levels continue to rise, impulse purchases of savoury snacks are benefiting. While savoury snacks were traditionally mainly consumed at home in large sharing bags, consumers are increasingly enjoying savoury snacks as a treat during the day and on-the-go.

Savoury biscuits benefit from healthy image and social snacking

Savoury biscuits will continue to see the strongest value growth at constant 2018 prices over the forecast period, benefiting from a number of trends. Consumers are increasingly focused on health and nutrition, with savoury biscuits benefiting from their healthier image and lower fat content in comparison to most salty snacks.

Health and wellness trends impact sales

There is a growing consumer focus on healthy nutrition in Morocco, with this linked to healthy eating campaigns and also growing concern about rates of diabetes and obesity in the country. Many consumers are seeking to reduce their consumption of fat as a result, while many are also seeking to adopt more natural diets.

COMPETITIVE LANDSCAPE
Jessy Diffusion continues to expand lead

Jessy Diffusion remains the clear leader in savoury snacks, offering an extensive range of strong global brands. In nuts, seeds and trail mixes it offers Lorenz Cacahuetes Grillés.

Fragmentation diminishes as consumers trade up

Savoury snacks continues to be a fragmented category with a significant number of international brands competing with locally manufactured products. An attractive business environment in Morocco continues to attract investment from Middle East and Turkish brands as well as global leading players.

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Savoury Snacks in Morocco

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Overview

Discover the latest market trends and uncover sources of future market growth for the Sweet and savoury snacks industry in Morocco with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sweet and savoury snacks industry in Morocco, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sweet and savoury snacks in Morocco market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Sweet and savoury snacks in Morocco?
  • What are the major brands in Morocco?
  • How are manufacturers leveraging health and wellness trends like reduced sugar or organic sourcing?
  • How are manufacturers addressing consumer concerns over health and obesity?
  • As more consumers are spending more time at home to save money, how is this impacting retail sales for snacks?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Packaged Food in Morocco - Industry Overview

EXECUTIVE SUMMARY

Packaged food records strong growth in 2018
Strong growth compared to review period
International companies continue to dominate
Modern retailers gain sales share
Packaged food expected to record strong growth over forecast period

FOODSERVICE

Sales to Foodservice
Growing international consumer food service franchises driving sales of packaged food
Foodservice remains a leading channel for frozen products
Changing consumption habits
Consumer Foodservice
Consumer foodservice sales continue to grow
Diversification in foodservice benefiting packaged food
Continued growth expected over forecast period

CATEGORY DATA

Table 1 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2013-2018
Table 6 Sales of Packaged Food by Category: Value 2013-2018
Table 7 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 8 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 9 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 10 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 11 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 12 Penetration of Private Label by Category: % Value 2013-2018
Table 13 Distribution of Packaged Food by Format: % Value 2013-2018
Table 14 Distribution of Packaged Food by Format and Category: % Value 2018
Table 15 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 16 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources