As disposable income levels continue to rise, impulse purchases of savoury snacks are benefiting. While savoury snacks were traditionally mainly consumed at home in large sharing bags, consumers are increasingly enjoying savoury snacks as a treat during the day and on-the-go.
Savoury biscuits will continue to see the strongest value growth at constant 2018 prices over the forecast period, benefiting from a number of trends. Consumers are increasingly focused on health and nutrition, with savoury biscuits benefiting from their healthier image and lower fat content in comparison to most salty snacks.
There is a growing consumer focus on healthy nutrition in Morocco, with this linked to healthy eating campaigns and also growing concern about rates of diabetes and obesity in the country. Many consumers are seeking to reduce their consumption of fat as a result, while many are also seeking to adopt more natural diets.
Jessy Diffusion remains the clear leader in savoury snacks, offering an extensive range of strong global brands. In nuts, seeds and trail mixes it offers Lorenz Cacahuetes Grillés.
Savoury snacks continues to be a fragmented category with a significant number of international brands competing with locally manufactured products. An attractive business environment in Morocco continues to attract investment from Middle East and Turkish brands as well as global leading players.
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This industry report originates from Passport, our Packaged Food market research database.