Savoury snacks saw growth slow significantly in 2020 as the long periods consumers spent confined to their homes undermined impulse purchases and on-the-go consumption. The easing of COVID-19 related restrictions has helped to boost sales in 2021, with growth set to accelerate.
The health trends evident in Morocco are favouring the development of nuts, seeds and trail mixes in 2021. Parents with high levels of health-awareness prefer to purchase these products for their children rather than sweet biscuits, which are perceived as considerably less healthy.
Jessy Diffusion is expected to extend its lead in savoury snacks in Morocco in 2021, seeing consistent share growth thanks to its flagship product, Crunchips. The product has good representation in major modern retailing stores, as well as being available in traditional grocery stores and e-commerce.
The health and wellness trend will continue to provide significant opportunities for the development of savoury snacks during the forecast period. Rising consumer awareness of the role of sugar consumption in the development of conditions such as obesity and type 2 diabetes is likely to lead to efforts to reduce sugar intake, especially amongst parents attending to the nutritional needs of their children.
Competition for packaged nuts, seeds and trail mixes is expected to come from traditional grocery stores known as moul zariaa in the forecast period. Besides selling products under the leading brands, these traditional stores also often sell their own fresh roasted nuts, seeds and sometimes trail mixes, which will continue to appeal to a wide variety of age groups and benefit from offering low prices.
The rise of private label products from players such as Marjane will play an important part in supporting growth in savoury snacks, especially as the private label segment offers such products at very affordable prices.
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Understand the latest market trends and future growth opportunities for the Sweet and Savoury Snacks industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Sweet and Savoury Snacks research and analysis database.
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