Savoury snacks will register moderate constant value growth over the forecast period. The segment will continue to de divided between affordable potato chips targeted at children, which retail at about 2 dirham per pack, while savoury snacks targeted at adults will continue to be dominated by more expensive global brands and the high retail prices will stifle volume growth.
The health and wellness trend will continue to provide opportunities for the development of savoury snacks during the forecast period. Rising consumer awareness of the role of sugar consumption in the development of conditions such as obesity and type 2 diabetes is likely to lead to efforts to reduce sugar intake, especially amongst parents.
The rise of private label products from players such as Marjane will play an important part in supporting growth in savoury snacks, especially as the private label segment offers such products at very affordable prices. Distribution of these products will widen as the number of modern grocery retailers continues to expand.
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Savoury Snacks industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Savoury Snacks industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of chips/crisps, extruded snacks, tortilla/corn chips, popcorn, pretzels, nuts and other sweet and savoury snacksSee All of Our Definitions
This report originates from Passport, our Savoury Snacks research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!