Savoury snacks will continue to expand over the forecast period, in both volume and current value terms. Current value growth is predicted to be higher than volume, largely due to continuing rising prices, as well as expected growing popularity of modern premium snack brands, such as Pringles and Lorenz.
The health and wellness trend should continue to provide opportunities for the development of savoury snacks during the forecast period. Rising consumer awareness of the role of sugar consumption in the development of conditions such as obesity and type 2 diabetes is likely to lead to efforts to reduce sugar intake, especially amongst parents.
Puffed snacks will see the most dynamic performance during the five years to 2023, thanks to their enduring popularity amongst children and young adults and continued product innovation by the leading players. Potato chips will see slightly slower growth, despite the fact that they are far from achieving maturity.
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Understand the latest market trends and future growth opportunities for the Savoury Snacks industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Savoury Snacks industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of chips/crisps, extruded snacks, tortilla/corn chips, popcorn, pretzels, nuts and other categories of savoury snacks.See All of Our Definitions
This report originates from Passport, our Savoury Snacks research and analysis database.
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