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Country Report

Sweet and savoury snacks in

Savoury Snacks in Morocco

Jul 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Smaller pack sizes benefit from shift towards on-the-go snacking

As disposable income levels continue to rise, impulse purchases of savoury snacks are benefiting. While savoury snacks were traditionally mainly consumed at home in large sharing bags, consumers are increasingly enjoying savoury snacks as a treat during the day and on-the-go.

Savoury biscuits benefit from healthy image and social snacking

Savoury biscuits will continue to see the strongest value growth at constant 2018 prices over the forecast period, benefiting from a number of trends. Consumers are increasingly focused on health and nutrition, with savoury biscuits benefiting from their healthier image and lower fat content in comparison to most salty snacks.

Health and wellness trends impact sales

There is a growing consumer focus on healthy nutrition in Morocco, with this linked to healthy eating campaigns and also growing concern about rates of diabetes and obesity in the country. Many consumers are seeking to reduce their consumption of fat as a result, while many are also seeking to adopt more natural diets.

COMPETITIVE LANDSCAPE

Jessy Diffusion continues to expand lead

Jessy Diffusion remains the clear leader in savoury snacks, offering an extensive range of strong global brands. In nuts, seeds and trail mixes it offers Lorenz Cacahuetes Grillés.

Fragmentation diminishes as consumers trade up

Savoury snacks continues to be a fragmented category with a significant number of international brands competing with locally manufactured products. An attractive business environment in Morocco continues to attract investment from Middle East and Turkish brands as well as global leading players.

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Sweet and Savoury Market Sample Report Sweet and Savoury Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Sweet and savoury snacks industry in Morocco with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sweet and savoury snacks industry in Morocco, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sweet and savoury snacks in Morocco market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Sweet and savoury snacks in Morocco?
What are the major brands in Morocco?
How are manufacturers leveraging health and wellness trends like reduced sugar or organic sourcing?
How are manufacturers addressing consumer concerns over health and obesity?
As more consumers are spending more time at home to save money, how is this impacting retail sales for snacks?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Savoury Snacks in Morocco - Category analysis

HEADLINES

PROSPECTS

Smaller pack sizes benefit from shift towards on-the-go snacking

Savoury biscuits benefit from healthy image and social snacking

Health and wellness trends impact sales

COMPETITIVE LANDSCAPE

Jessy Diffusion continues to expand lead

Fragmentation diminishes as consumers trade up

CATEGORY DATA

Table 1 Sales of Savoury Snacks by Category: Volume 2013-2018
Table 2 Sales of Savoury Snacks by Category: Value 2013-2018
Table 3 Sales of Savoury Snacks by Category: % Volume Growth 2013-2018
Table 4 Sales of Savoury Snacks by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Savoury Snacks: % Value 2014-2018
Table 6 LBN Brand Shares of Savoury Snacks: % Value 2015-2018
Table 7 Distribution of Savoury Snacks by Format: % Value 2013-2018
Table 8 Forecast Sales of Savoury Snacks by Category: Volume 2018-2023
Table 9 Forecast Sales of Savoury Snacks by Category: Value 2018-2023
Table 10 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2018-2023
Table 11 Forecast Sales of Savoury Snacks by Category: % Value Growth 2018-2023

Packaged Food in Morocco - Industry Overview

EXECUTIVE SUMMARY

Packaged food records strong growth in 2018

Strong growth compared to review period

International companies continue to dominate

Modern retailers gain sales share

Packaged food expected to record strong growth over forecast period

FOODSERVICE

Sales to Foodservice

Growing international consumer food service franchises driving sales of packaged food
Foodservice remains a leading channel for frozen products
Changing consumption habits

Consumer Foodservice

Consumer foodservice sales continue to grow
Diversification in foodservice benefiting packaged food
Continued growth expected over forecast period

CATEGORY DATA

Table 12 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 16 Sales of Packaged Food by Category: Volume 2013-2018
Table 17 Sales of Packaged Food by Category: Value 2013-2018
Table 18 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 19 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 20 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 21 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 22 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 23 Penetration of Private Label by Category: % Value 2013-2018
Table 24 Distribution of Packaged Food by Format: % Value 2013-2018
Table 25 Distribution of Packaged Food by Format and Category: % Value 2018
Table 26 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 27 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

Megatrends

Country Report

Savoury Snacks in Morocco

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Smaller pack sizes benefit from shift towards on-the-go snacking

Savoury biscuits benefit from healthy image and social snacking

Health and wellness trends impact sales

COMPETITIVE LANDSCAPE

Jessy Diffusion continues to expand lead

Fragmentation diminishes as consumers trade up

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Savoury Snacks in Morocco - Category analysis

HEADLINES

PROSPECTS

Smaller pack sizes benefit from shift towards on-the-go snacking

Savoury biscuits benefit from healthy image and social snacking

Health and wellness trends impact sales

COMPETITIVE LANDSCAPE

Jessy Diffusion continues to expand lead

Fragmentation diminishes as consumers trade up

CATEGORY DATA

Packaged Food in Morocco - Industry Overview

EXECUTIVE SUMMARY

Packaged food records strong growth in 2018

Strong growth compared to review period

International companies continue to dominate

Modern retailers gain sales share

Packaged food expected to record strong growth over forecast period

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

CATEGORY DATA

MARKET DATA

SOURCES

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