The legalisation of cannabis and hemp in Thailand became a viral topic of conversation among the public over the last few years of the review period. The country’s Food and Drug Administration (FDA) has drafted a bill to legalise the recreational use of cannabis, as well as household cultivation.
Potato chips is set to face more challenges in the forecast period due to growing health consciousness in Thailand and the increasingly sophisticated preferences of consumers. As such, manufacturers have started to look for new avenues of growth to help sustain the category’s performance and deliver growth.
Seaweed snacks (other savoury snacks) is another worth mentioning in terms of new product development and marketing strategies. The fierce competition between the top two brands – Tao Kae Noi and Masita – became more aggressive during 2021-2022 with each brand positioning itself differently in an effort to reach their key target audience.
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Understand the latest market trends and future growth opportunities for the Savoury Snacks industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Savoury Snacks industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of chips/crisps, extruded snacks, tortilla/corn chips, popcorn, pretzels, nuts and other sweet and savoury snacksSee All of Our Definitions
This report originates from Passport, our Savoury Snacks research and analysis database.
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