Competitive Landscape
Pepsi-Cola Sustains Leadership as New Challengers Intensify Competition
Savoury snacks in Thailand remain moderately concentrated in 2026, with Pepsi-Cola (Thai) Trading Co Ltd leading with a 24% retail value share, well ahead of Berli Jucker PCL at 8%. TaoKaeNoi Food and Marketing Co Ltd ranks third with 6%.
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Overview:
Understand the latest market trends and future growth opportunities for the Savoury Snacks industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Savoury Snacks industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Savoury Snacks in Thailand report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Savoury Snacks in Thailand?
- Which are the leading brands in Savoury Snacks in Thailand?
- How are products distributed in Savoury Snacks in Thailand?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Savoury Snacks?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Thailand?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Savoury Snacks in Thailand - Category analysis
Key Data Insights
Savoury Snacks Summary
Slower Growth Reflects Economic Pressure and Rising Health Concerns
Rise of Spicy Flavours Drives Engagement and Innovation
Stapling of Snacks Gains Traction through Meal Integration
Value-Led Messaging Set to Strengthen as Economic Pressure Shapes Purchasing Behaviour
Healthier Indulgence Expected to Drive Innovation and Reformulation
Nuts, Seeds and Trail Mixes Anticipated to Outperform as Health Demand Accelerates
Pepsi-Cola Sustains Leadership as New Challengers Intensify Competition
Convenience Stores Capture Impulse Occasions as Hypermarket Growth Slows
Shopee and Lazada Drive E-Commerce with Viral Snack Promotions
Texture-Led Innovation and Konjac-Based Snack Formats
Recipe-Led Formats Reposition Core Snack Products
Format Expansion and Functional Positioning Drive New Launches
Country Reports Disclaimer
The following categories and subcategories are included:
Savoury Snacks
- Nuts, Seeds and Trail Mixes
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- Potato Chips
- Tortilla Chips
- Puffed Snacks
- Rice Snacks
- Vegetable, Pulse and Bread Chips
- Savoury Biscuits
- Popcorn
- Pretzels
- Meat Snacks
- Seafood Snacks
- Other Savoury Snacks
Savoury Snacks
This is the aggregation of chips/crisps, extruded snacks, tortilla/corn chips, popcorn, pretzels, nuts and other categories of savoury snacks.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Savoury Snacks research and analysis database.
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