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Country Report

Sweet and savoury snacks in

Savoury Snacks in the Netherlands

Jul 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Crossover as a tool to reinforce stronger brands

Snacks manufacturers witnessed increasing competition in 2018 due to consumers’ shift to other healthier snacks and from smaller niche brands, with an increasing number expected to increase their shelf space over the forecast period fuelling further competition within the category. To stave off this competition, larger manufacturers will invest in their brands’ presence and maintain consumer loyalty by adapting formulations towards health and wellness or providing new formats.

Potential for free from gluten savoury snacks

Interest in gluten-free products continued to gain ground in 2018 as an increasing number of Dutch consumers who suffer from gluten intolerance became aware of the disease and chose to avoid gluten. However, despite this, the range of products marketed as gluten-free remained limited in 2018.

Home entertainment fuels greater impulse for popcorn

Popcorn enjoyed healthy growth in 2018 as the Dutch lead busier lifestyles and are placing greater value on relaxing in front of the television watching films and television series. An increasing number of people like to watch films through streaming services at home, giving further opportunity for snacks such as potato chips or popcorn.

COMPETITIVE LANDSCAPE

Party and variety mix packaging succeeds in 2018

Smiths Food Group led savoury snacks in 2018 due to its long-established high concentration and distribution of leading brands such as Lay’s and Smith’s. To cater to the demand for greater variety and the fact that people also choose to entertain at home with friends and family, the player promoted large party mix packaging, offering a selection of popular products in potato chips and puffed snacks.

Sweet and salty mix variants of popcorn expand offer

Popcorn remains led by private label with traditional low investment in new product development. However, growing demand is generating a shift as manufacturers and retailer offer new variants and formats contributing to consumer curiosity.

Promotion and rising demand for raw and pure products within nuts and seeds

Dutch consumers also look for quality and natural products. Raw Organic Products is a small niche distributor of organic nuts and seeds that gained distribution in main supermarkets like Albert Heijn.

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Samples

Sweet and Savoury Market Sample Report Sweet and Savoury Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Sweet and savoury snacks industry in Netherlands with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sweet and savoury snacks industry in Netherlands, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sweet and savoury snacks in Netherlands market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Sweet and savoury snacks in Netherlands?
What are the major brands in Netherlands?
How are manufacturers leveraging health and wellness trends like reduced sugar or organic sourcing?
How are manufacturers addressing consumer concerns over health and obesity?
As more consumers are spending more time at home to save money, how is this impacting retail sales for snacks?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Savoury Snacks in the Netherlands - Category analysis

HEADLINES

PROSPECTS

Crossover as a tool to reinforce stronger brands

Potential for free from gluten savoury snacks

Home entertainment fuels greater impulse for popcorn

COMPETITIVE LANDSCAPE

Party and variety mix packaging succeeds in 2018

Sweet and salty mix variants of popcorn expand offer

Promotion and rising demand for raw and pure products within nuts and seeds

Summary 1 Other Savoury Snacks by Product Type:

CATEGORY DATA

Table 1 Sales of Savoury Snacks by Category: Volume 2013-2018
Table 2 Sales of Savoury Snacks by Category: Value 2013-2018
Table 3 Sales of Savoury Snacks by Category: % Volume Growth 2013-2018
Table 4 Sales of Savoury Snacks by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Savoury Snacks: % Value 2014-2018
Table 6 LBN Brand Shares of Savoury Snacks: % Value 2015-2018
Table 7 Distribution of Savoury Snacks by Format: % Value 2013-2018
Table 8 Forecast Sales of Savoury Snacks by Category: Volume 2018-2023
Table 9 Forecast Sales of Savoury Snacks by Category: Value 2018-2023
Table 10 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2018-2023
Table 11 Forecast Sales of Savoury Snacks by Category: % Value Growth 2018-2023

Packaged Food in the Netherlands - Industry Overview

EXECUTIVE SUMMARY

Growth driven by healthy food and premium products in 2018

Campaign to reduce sugar consumption as prevention for obesity

Larger traditional manufacturers using social media as effective advertising tool

Shift towards online shopping, as well as variety stores and discounters

Health and sustainability to impact packaged food demand

FOODSERVICE

Sales to Foodservice

Soaring consumer confidence fuels eating and drinking out
Suppliers also embracing social media for communication
Food trucks growing in popularity among main packaged food brands

Consumer Foodservice

Home delivery increasingly chosen for convenience
Growing offer of natural, organic and premium concepts
Variety, enjoyment and nutrition trends fuelling demand

Category Data

Table 12 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 16 Sales of Packaged Food by Category: Volume 2013-2018
Table 17 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 18 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 19 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 20 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 21 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 22 Penetration of Private Label by Category: % Value 2013-2018
Table 23 Distribution of Packaged Food by Format: % Value 2013-2018
Table 24 Distribution of Packaged Food by Format and Category: % Value 2018
Table 25 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 26 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 27 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 28 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

Megatrends

Country Report

Savoury Snacks in the Netherlands

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Executive Summary

New Report Guarantee

PROSPECTS

Crossover as a tool to reinforce stronger brands

Potential for free from gluten savoury snacks

Home entertainment fuels greater impulse for popcorn

COMPETITIVE LANDSCAPE

Party and variety mix packaging succeeds in 2018

Sweet and salty mix variants of popcorn expand offer

Promotion and rising demand for raw and pure products within nuts and seeds

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Savoury Snacks in the Netherlands - Category analysis

HEADLINES

PROSPECTS

Crossover as a tool to reinforce stronger brands

Potential for free from gluten savoury snacks

Home entertainment fuels greater impulse for popcorn

COMPETITIVE LANDSCAPE

Party and variety mix packaging succeeds in 2018

Sweet and salty mix variants of popcorn expand offer

Promotion and rising demand for raw and pure products within nuts and seeds

CATEGORY DATA

Packaged Food in the Netherlands - Industry Overview

EXECUTIVE SUMMARY

Growth driven by healthy food and premium products in 2018

Campaign to reduce sugar consumption as prevention for obesity

Larger traditional manufacturers using social media as effective advertising tool

Shift towards online shopping, as well as variety stores and discounters

Health and sustainability to impact packaged food demand

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

Category Data

MARKET DATA

DEFINITIONS

SOURCES

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