Competitive Landscape
Pepsico Stabilises Performance as Brets Gains Traction through Influencer-Led Growth
Savoury snacks in the Netherlands remain highly concentrated, with PepsiCo Nederland BV maintaining a leading 26% share in 2026, well ahead of Albert Heijn BV at 9%. Although the competitive landscape has become marginally less concentrated over the past five years, PepsiCo's share has eased from 28% in 2023 as smaller players recorded incremental gains.
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Overview:
Understand the latest market trends and future growth opportunities for the Savoury Snacks industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Savoury Snacks industry in Netherlands, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Savoury Snacks in Netherlands report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Savoury Snacks in Netherlands?
- Which are the leading brands in Savoury Snacks in Netherlands?
- How are products distributed in Savoury Snacks in Netherlands?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Savoury Snacks?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Netherlands?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Savoury Snacks in the Netherlands - Category analysis
Key Data Insights
Savoury Snacks Summary
Savoury Snacks Records Modest Growth as Inflation Supports Value Sales
Retailers Strengthen Premium Private Label Ranges to Attract Value-Conscious Consumers
Extreme Flavour Launches Generate Social Media Visibility
Retailers Set to Rebalance Assortments as Volume Growth Plateaus
Health-Positioned Snacks Expected to Outperform Traditional Formats
Packaging and Channel Strategies Poised to Support Growth
Pepsico Stabilises Performance as Brets Gains Traction through Influencer-Led Growth
Supermarkets and Discounters Remain the Dominant Route to Purchase
Retailers Expand Premium Chilled Offerings to Capture At-Home Social Occasions
Online Growth Plateaus as Digital Expansion Loses Momentum
Packaging Formats and Consumption Occasions Redefine Product Development Priorities
New Entrants and Influencer-Driven Brands Gain Traction through Distribution and Digital Momentum
Competitive Pressures Translate into Incremental Value Gains Despite Stable Volumes
Snacks in the Netherlands - Industry Overview
2026 Developments
Key Data Insights
Snacks Returns to Modest Growth as Innovation Supports Value Sales
Premium Private Label Offers Affordable Indulgence
Limited Editions and Franchise Partnerships Create Excitement
Health-Led Demand and Premium Indulgence Set to Shape Purchasing Behaviour
Cost Volatility and Changing Competitive Dynamics to Reshape Business Strategies
Albert Heijn’S Private Label Strength Sustains Leadership
Grocery Shopping Habits Keep Supermarkets at the Centre of Snack Sales
Online Platforms Expand Reach as Shoppers Seek Convenience
Adventurous Flavours and Ethical Credentials Emerge as Twin Innovation Drivers
Franchise Tie-Ins and Retailer Exclusives Illustrate the New Innovation Playbook
Innovation Investment Shifts as Retailers Assert Greater Control over Product Portfolios
Country Reports Disclaimer
The following categories and subcategories are included:
Savoury Snacks
- Nuts, Seeds and Trail Mixes
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- Potato Chips
- Tortilla Chips
- Puffed Snacks
- Rice Snacks
- Vegetable, Pulse and Bread Chips
- Savoury Biscuits
- Popcorn
- Pretzels
- Meat Snacks
- Seafood Snacks
- Other Savoury Snacks
Savoury Snacks
This is the aggregation of chips/crisps, extruded snacks, tortilla/corn chips, popcorn, pretzels, nuts and other categories of savoury snacks.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Savoury Snacks research and analysis database.
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