The lockdown of 2020 benefited savoury snacks due to greater home consumption, as consumers spent longer periods of time in front of the television or digital devices for entertainment, accompanied by various appetising snacks. Indulgent consumption trends were a way to compensate for the fact that they were unable to socialise in bars with friends, particularly benefiting salty snacks such as potato chips and tortilla chips, due to their versatility both as a snack and as part of some main dishes.
Despite the preference for salty snacks such as potato chips in Portugal, these are increasingly perceived to be unhealthy by consumers, a trend predicted to drive higher volume growth rates in 2021 for nuts, seeds and trail mixes, rice snacks and vegetable, pulse and bread chips, with the latter set to see another year of double-digit retail volume growth. This is encouraging an increasing number of players to launch savoury snacks with a healthier positioning, including PepsiCo which introduced new products under brands Sunbites and Forno, being baked rather than fried therefore reducing fat content, in addition to less salt.
Global brand owner PepsiCo Inc has a strong presence in savoury snacks through local distributor Matudis- Comércio Produtos Alimentares Lda, which offers its well-known brands Lay’s, Ruffles, Cheetos and Doritos. With a global reputation, the multinational has committed to being more sustainable such as reducing the amount of water it uses in the production of its products in addition to its efforts to address demand for healthier ingredients by reducing the levels of salt, fat and substituting palm oil for sunflower oil.
Savoury snacks is likely to benefit from a more positive outlook for Portugal as consumers gradually return to their daily lives as restrictions relax, benefiting foodservice although sales through this channel are unlikely to fully recover until 2024. While retail volume sales are predicted to record slower growth compared to the review period, per capita consumption of savoury snacks is set to further increase in Portugal, given the wide range of different formats, flavours and positioning on offer, including both indulgence and healthier.
Health trends are likely to increasingly influence some consumers’ purchasing decisions with a greater move away from salty snacks towards healthier variants such as nuts, seeds and trail mixes, rice snacks and vegetable, pulse and bread chips which are all predicted to record dynamic growth. However, products must be able to combine health and pleasure; for some, it is not enough to be healthy and natural, as an appetising and exciting experience is also important.
Moving forward, innovation will need to be relevant for both consumers, in terms of creating interest, and for manufacturers if they are to add value to the category. New launches should allow consumers to make a smart and affordable purchase, in an environment of economic crisis.
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Understand the latest market trends and future growth opportunities for the Sweet and Savoury Snacks industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Sweet and Savoury Snacks research and analysis database.
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