Tortilla chips is tipped as a sub-category to watch over the forecast period, thanks to a growing trend for “culinary snacking” whereby consumers create gourmet home-made dips to accompany their chips. Whilst consumers are no longer confined to their home as per during the era of the pandemic, the trend for home entertainment continues to a degree.
Health and wellness trends will drive innovations in savoury snacks over the forecast period, with top buzzwords including: half-fat; sustainable; vegan/vegetarian; gluten-free; preservative-free; and baked not fried. In particular, a growing number of consumers are following a gluten-free diet and this will be an ongoing trend over the forecast period.
The aforementioned Rice Up chips (from Asix Distribution Kft) have seen increasing popularity, particularly so with a newer variant which is made from wholegrain brown rice. These rice chips are perceived as healthier options for, particularly so among gen Z and millennial consumers, and their popularity is increasing in line with the purchasing power of these generations.
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Understand the latest market trends and future growth opportunities for the Savoury Snacks industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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This is the aggregation of chips/crisps, extruded snacks, tortilla/corn chips, popcorn, pretzels, nuts and other sweet and savoury snacksSee All of Our Definitions
This report originates from Passport, our Savoury Snacks research and analysis database.
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