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Country Report

Sweet and savoury snacks in

Savoury Snacks in Romania

37 pages, Nov 2017

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

TRENDS

Growth remains high, as it is being boosted by increases in public and private industry salaries and by the general improvement in economic sentiment. Private label lost category share in 2017, as consumers are migrating to well-known brands, which enjoy strong advertising and are positioned as selling not just a product, but an experience and a source of affiliation.

COMPETITIVE LANDSCAPE

Intersnack Romania SRL led sales in savoury snacks in 2016 and 2017, with value shares of 21%. The company also recorded double-digit growth in both years, as a result of significant past investments as well as portfolio management and in-store execution. It has discontinued brands without a sufficiently clear positioning and has been working closely with retailers, including traditional ones, to ensure product visibility.

PROSPECTS

Increased competition and active challenging from local players are likely to dominate the forecast period in savoury snacks. After several years of strong growth, the category’s performance will be moderate in 2017-2022, boosted by per capita consumption remaining below Western European averages. Consumers are expected to become more demanding, with producers in return expected to launch new flavours, changing the production process and leveraging the full force of packaging, to create a sense of identity and trust.

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Samples

Sweet and Savoury Market Sample Report Sweet and Savoury Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Sweet and savoury snacks industry in Romania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sweet and savoury snacks industry in Romania, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sweet and savoury snacks in Romania market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Sweet and savoury snacks in Romania?
What are the major brands in Romania?
How are manufacturers leveraging health and wellness trends like reduced sugar or organic sourcing?
How are manufacturers addressing consumer concerns over health and obesity?
As more consumers are spending more time at home to save money, how is this impacting retail sales for snacks?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Savoury Snacks in Romania - Company Profiles

Mega Image SRL in Packaged Food (Romania)

STRATEGIC DIRECTION

KEY FACTS

INTERNET STRATEGY

PRIVATE LABEL

COMPETITIVE POSITIONING

Phoenixy SRL in Packaged Food (Romania)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Mondelez Romania SA in Packaged Food (Romania)

STRATEGIC DIRECTION

COMPETITIVE POSITIONING

Summary 1 Mega Image SRL: Key Facts
Summary 2 Mega Image SRL: Operational Indicators
Summary 3 Mega Image SRL: Private Label Portfolio
Summary 4 Mega Image SRL (Ahold Delhaize): Competitive Position 2017
Summary 5 Mondelez International SA: Key Facts
Summary 6 Mondelez Romania SA: Competitive Position 2017
Summary 7 Phoenixy SRL: Key Facts
Summary 8 Phoenixy SRL: Operational Indicators
Summary 9 Phoenixy SRL: Competitive Position 2017

Packaged Food in Romania - Industry Overview

EXECUTIVE SUMMARY

Packaged food sales: carry on growing

Salary growth: when more is merrier

Market concentration: many united into one

Retailing: more modern

Future growth: Steady as you go

KEY TRENDS AND DEVELOPMENTS

Convenience: it is easier

Outlook

Health and wellness: Get it, it is good for you

Outlook

Modern retailers: if you build it, they will come

Outlook

Up-trading: more money, better food

Outlook

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends: sales to foodservice

Trends: consumer foodservice

Prospects

CATEGORY DATA

Table 1 Foodservice Sales of Packaged Food by Category: Volume 2012-2017
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2012-2017
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2017-2022
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2017-2022

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2012-2017
Table 6 Sales of Packaged Food by Category: Value 2012-2017
Table 7 Sales of Packaged Food by Category: % Volume Growth 2012-2017
Table 8 Sales of Packaged Food by Category: % Value Growth 2012-2017
Table 9 GBO Company Shares of Packaged Food: % Value 2013-2017
Table 10 NBO Company Shares of Packaged Food: % Value 2013-2017
Table 11 LBN Brand Shares of Packaged Food: % Value 2014-2017
Table 12 Penetration of Private Label by Category: % Value 2012-2017
Table 13 Distribution of Packaged Food by Format: % Value 2012-2017
Table 14 Distribution of Packaged Food by Format and Category: % Value 2017
Table 15 Forecast Sales of Packaged Food by Category: Volume 2017-2022
Table 16 Forecast Sales of Packaged Food by Category: Value 2017-2022
Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2017-2022
Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2017-2022

Megatrends

Country Report

Savoury Snacks in Romania

New Report Guarantee

Executive Summary

New Report Guarantee

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Savoury Snacks in Romania - Company Profiles

Mega Image SRL in Packaged Food (Romania)

STRATEGIC DIRECTION

KEY FACTS

INTERNET STRATEGY

PRIVATE LABEL

COMPETITIVE POSITIONING

Phoenixy SRL in Packaged Food (Romania)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Mondelez Romania SA in Packaged Food (Romania)

STRATEGIC DIRECTION

COMPETITIVE POSITIONING

Packaged Food in Romania - Industry Overview

EXECUTIVE SUMMARY

Packaged food sales: carry on growing

Salary growth: when more is merrier

Market concentration: many united into one

Retailing: more modern

Future growth: Steady as you go

KEY TRENDS AND DEVELOPMENTS

Convenience: it is easier

Health and wellness: Get it, it is good for you

Modern retailers: if you build it, they will come

Up-trading: more money, better food

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends: sales to foodservice

Trends: consumer foodservice

Prospects

CATEGORY DATA

MARKET DATA

SOURCES

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