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Learn moreAug 2019
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Economic growth and increased disposable incomes have led to increasingly hectic lifestyles in Romania, especially in large cities with intense economic activity. As a consequence, on-the-go consumption has transformed savoury snacks into more of an emotional aid to reducing stress, whilst Romanians continue to consume these products as accompaniments to drinks to aid relaxation when socialising.
Nuts, seeds and trail mixes are subject to different consumption occasions in Romania. While nuts are often consumed with beer during parties, seeds are largely consumed outdoors as a way to reduce stress and increase relaxation during sports events or other spare time activities.
Tortilla chips is regarded as an exotic product in Romania, with this a significant reason for its rapid growth in 2019, which is expected to continue into the forecast period. The increasing popularity of tortilla chips is evidenced by the recent entry of new brands, such as Pringles and Lotto, which already benefit from consumer recognition and shelf visibility in potato chips.
Intersnack Romania’s leading position in savoury snacks in 2019 was the result of the company’s strong position in nuts, seeds and trail mixes, in which it owns the leading brand, Nutline, which offers a wide variety of products, including peanuts, cashews, almonds and trail mixes such as Party Mix, Fitness Mix and Cocktail Mix. The player is also in second and third positions in the large potato chips and puffed snacks categories, respectively.
Although international brands led savoury snacks, domestic producers held reasonable shares and were active competitors in 2019. Alka Co was the strongest local player in savoury snacks in 2019.
Private label retained a significant position across savoury snacks in 2019. The popularity of private label increased rapidly over the review period after the expansion of convenience stores in cities, creating easier access for impulse purchases.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Sweet and savoury snacks industry in Romania with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Sweet and savoury snacks industry in Romania, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Packaged Food market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.