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Country Report

Sweet and savoury snacks in

Savoury Snacks in Romania

Jul 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Savoury snacks tracks changes in lifestyle

Economic growth has resulted in increased disposable income but also busier lifestyles in Romania, especially in large cities with intense economic activity. As a consequence, on-the-go consumption and being used as an accompaniment for drinks have transformed savoury snacks into symbols of busy lifestyles and of socialising.

Nuts, seeds and trail mixes records the biggest sales

Nuts, seeds and trail mixes leads sales as a result of the increased consumption base for packaged products, provided by the strong expansion of convenience stores into more local neighbourhoods of large cities as well as into the countryside. Whilst nuts and trail mixes are consumed more to accompany beer during parties, seeds are mainly consumed during outdoor relaxation.

Rice snacks is small but growing quickly

The highest growth rate in 2018 was recorded by rice snacks, which was the result of its recent entry and low base, which have created strong growth potential amongst higher-income consumers, who are more open to novelties, but who also pay more attention to health and healthy food. Modern retailers are the promoters of rice snacks and private label continues to account for a big, double-digit value share.

COMPETITIVE LANDSCAPE

Intersnack Romania is the undisputed leader

Intersnack Romania’s top position in 2018 was the result of the company’s leadership in nuts, seeds and trail mixes, where it owns the leading brand Nutline, and the second and third positions in the large potato chips category and puffed snacks, respectively. Its brand Chio was at the top of the brand hierarchy in 2018, boosted by new launches, such as Chio Tacos and Chio Cornados, Chio Sea Salt & Hint of Olive Oil and Nutline Trio Mix, which build on the health and wellness trend.

International companies rank ahead of domestic players

International companies rank above the domestic players in 2018. The top players Intersnack Romania and Star Foods EM (PepsiCo) are the most active in new launches, distribution, advertising and promotions.

Private label retains significant share

Private label retained a significant value share in savoury snacks in 2018. As the majority of domestic producers, acting at national or regional level, were focused on standard and economy brands, private label has succeeded in overtaking them because of the significant popularity of modern retailers.

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Sweet and Savoury Market Sample Report Sweet and Savoury Market Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Sweet and savoury snacks industry in Romania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sweet and savoury snacks industry in Romania, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sweet and savoury snacks in Romania market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Sweet and savoury snacks in Romania?
What are the major brands in Romania?
How are manufacturers leveraging health and wellness trends like reduced sugar or organic sourcing?
How are manufacturers addressing consumer concerns over health and obesity?
As more consumers are spending more time at home to save money, how is this impacting retail sales for snacks?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Savoury Snacks in Romania - Category analysis

HEADLINES

PROSPECTS

Savoury snacks tracks changes in lifestyle

Nuts, seeds and trail mixes records the biggest sales

Rice snacks is small but growing quickly

COMPETITIVE LANDSCAPE

Intersnack Romania is the undisputed leader

International companies rank ahead of domestic players

Private label retains significant share

CATEGORY DATA

Table 1 Sales of Savoury Snacks by Category: Volume 2013-2018
Table 2 Sales of Savoury Snacks by Category: Value 2013-2018
Table 3 Sales of Savoury Snacks by Category: % Volume Growth 2013-2018
Table 4 Sales of Savoury Snacks by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Savoury Snacks: % Value 2014-2018
Table 6 LBN Brand Shares of Savoury Snacks: % Value 2015-2018
Table 7 Distribution of Savoury Snacks by Format: % Value 2013-2018
Table 8 Forecast Sales of Savoury Snacks by Category: Volume 2018-2023
Table 9 Forecast Sales of Savoury Snacks by Category: Value 2018-2023
Table 10 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2018-2023
Table 11 Forecast Sales of Savoury Snacks by Category: % Value Growth 2018-2023

Packaged Food in Romania - Industry Overview

EXECUTIVE SUMMARY

Economic improvement drives sales of packaged food

Healthier food attracts consumer attention

Artisanal accounts for the majority of sales

Sales dynamics track the expansion of modern grocery retailers

Packaged food to grow over the forecast period

FOODSERVICE

Sales to Foodservice

Manufacturers pay increased attention to foodservice
Ready meals records the strongest growth
Baked goods remain the most popular

Consumer Foodservice

Consumer foodservice tracks the performance of the economy
Fragmentation remains high in consumer foodservice
Rural tourism drives demand for healthy food

Category Data

Table 12 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 16 Sales of Packaged Food by Category: Volume 2013-2018
Table 17 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 18 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 19 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 20 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 21 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 22 Penetration of Private Label by Category: % Value 2013-2018
Table 23 Distribution of Packaged Food by Format: % Value 2013-2018
Table 24 Distribution of Packaged Food by Format and Category: % Value 2018
Table 25 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 26 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 27 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 28 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

Megatrends

Country Report

Savoury Snacks in Romania

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Savoury snacks tracks changes in lifestyle

Nuts, seeds and trail mixes records the biggest sales

Rice snacks is small but growing quickly

COMPETITIVE LANDSCAPE

Intersnack Romania is the undisputed leader

International companies rank ahead of domestic players

Private label retains significant share

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Savoury Snacks in Romania - Category analysis

HEADLINES

PROSPECTS

Savoury snacks tracks changes in lifestyle

Nuts, seeds and trail mixes records the biggest sales

Rice snacks is small but growing quickly

COMPETITIVE LANDSCAPE

Intersnack Romania is the undisputed leader

International companies rank ahead of domestic players

Private label retains significant share

CATEGORY DATA

Packaged Food in Romania - Industry Overview

EXECUTIVE SUMMARY

Economic improvement drives sales of packaged food

Healthier food attracts consumer attention

Artisanal accounts for the majority of sales

Sales dynamics track the expansion of modern grocery retailers

Packaged food to grow over the forecast period

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

Category Data

MARKET DATA

SOURCES

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