Savoury Snacks in Romania

PROSPECTS

Savoury snacks: Offering comfort to stressed-out consumers

Economic growth and increased disposable incomes have led to increasingly hectic lifestyles in Romania, especially in large cities with intense economic activity. As a consequence, on-the-go consumption has transformed savoury snacks into more of an emotional aid to reducing stress, whilst Romanians continue to consume these products as accompaniments to drinks to aid relaxation when socialising.

Long tradition of unpackaged nuts in Romania

Nuts, seeds and trail mixes are subject to different consumption occasions in Romania. While nuts are often consumed with beer during parties, seeds are largely consumed outdoors as a way to reduce stress and increase relaxation during sports events or other spare time activities.

Tortilla chips increasingly popular as an exotic snack at home

Tortilla chips is regarded as an exotic product in Romania, with this a significant reason for its rapid growth in 2019, which is expected to continue into the forecast period. The increasing popularity of tortilla chips is evidenced by the recent entry of new brands, such as Pringles and Lotto, which already benefit from consumer recognition and shelf visibility in potato chips.

COMPETITIVE LANDSCAPE

Intersnack Romania is the undisputed leader due to its wide range and strong marketing

Intersnack Romania’s leading position in savoury snacks in 2019 was the result of the company’s strong position in nuts, seeds and trail mixes, in which it owns the leading brand, Nutline, which offers a wide variety of products, including peanuts, cashews, almonds and trail mixes such as Party Mix, Fitness Mix and Cocktail Mix. The player is also in second and third positions in the large potato chips and puffed snacks categories, respectively.

Domestic player, Alka CO, gains share with innovative rebranding

Although international brands led savoury snacks, domestic producers held reasonable shares and were active competitors in 2019. Alka Co was the strongest local player in savoury snacks in 2019.

Private label retains its popularity and can become an alternative to unpackaged versions

Private label retained a significant position across savoury snacks in 2019. The popularity of private label increased rapidly over the review period after the expansion of convenience stores in cities, creating easier access for impulse purchases.

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