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Savoury snacks is predicted to remain resilient to the outbreak of COVID-19 in Romania, with consumers continuing to buy savoury snacks to enjoy in the home. As such, retail volume growth is predicted to be marginally improved compared to 2019, driven by savoury biscuits, potato chips, tortilla chips and pretzels.
Savoury snacks is also benefiting from the upward trend towards a healthier lifestyle, sustained by nuts, seeds and trail mixes, when consumed in recommended quantities. Players are also releasing products that have had a healthier method of preparation; such as baking for potato chips and usage of healthier ingredients such as olive oil, bran and multi-cereals for pretzels.
Intersnack Romania SRL is set to lead in 2020, due to its strong position in nuts, seeds and trail mixes, in which it owns the leading brand, Nutline, which offers a wide variety of products, including peanuts, cashews, almonds and trail mixes such as Party Mix, Fitness Mix and Cocktail Mix. It benefits from heavy advertising on television, using the slogan “Nutline, well raised, well fried”.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Sweet and savoury snacks industry in Romania with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Sweet and savoury snacks industry in Romania, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Packaged Food market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.