Savoury snacks is predicted to continue to see positive growth in 2021, with consumers continuing to buy savoury snacks to enjoy in the home. As such, retail volume growth is predicted to be marginally higher compared to 2020, driven by savoury biscuits, potato chips, tortilla chips and pretzels.
Savoury snacks is also benefiting from the upward trend towards a healthier lifestyle, sustained by nuts, seeds and trail mixes, when consumed in recommended quantities. Players are also releasing products that have had a healthier method of preparation; such as baking for potato chips and usage of healthier ingredients such as olive oil, bran and multi-cereals for pretzels.
Intersnack Romania SRL continues to lead in 2021, due to its strong position in nuts, seeds and trail mixes, in which it owns the leading brand, Nutline, which offers a wide variety of products, including peanuts, cashews, almonds and trail mixes such as Party Mix, Fitness Mix and Cocktail Mix. It benefits from heavy advertising on television, using the slogan “Nutline, well raised, well fried”.
Savoury snacks is set to see a boost in volume growth in 2021, with consumers eating more snacks during the COVID-19 lockdown in the first half of the year. Across the forecast period, volume growth is set to remain positive, however, it is not expected to reach the same level as 2021.
In 2022, all areas are set to see positive retail volume and value growth. As consumers will be able to socialise at parties, and visit outdoor locations such as sporting events, retail volume growth for nuts, seeds and trail mixes is predicted to see a boost in 2022.
Tortilla chips is set to record the highest growth across the forecast period. The growth potential for tortilla chips is driven by the growing gluten-free trend, which is also set to help boost growth for rice cakes over the next five years.
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Understand the latest market trends and future growth opportunities for the Sweet and Savoury Snacks industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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