Consumption of savoury snacks received a boost during the COVID-19 pandemic in 2020. Snacking moved to homes as many families enjoyed savoury snacks during film nights during the period of home seclusion.
New flavours are set to remain centre stage within product development in 2021. The Taffel Cheese and Pepper puffed snacks, for example, offered a new flavour twist and were marketed as containing real cheese.
Chips made from ingredients such as lentils and chickpeas are marketed as high in protein, fitting closely with the protein boom. These products are increasing in popularity.
Domestic origin matters greatly, and Finns are known to support the local economy, especially in times of economic instability. Indeed, the Taffel brand, which is manufactured on Åland island is set to strengthen its lead in savoury snacks in 2021.
Ecological and ethical values will drive the development of sustainability within savoury snacks. Real Snacks, for example, points out that its potato chip bags can be recycled with cartons while the potato peeling waste from its chip production is used as animal feed.
Marketing will remain key in the highly competitive landscape of savoury snacks. Online marketing will become stronger, allowing players to be in direct contact with consumers.
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Understand the latest market trends and future growth opportunities for the Sweet and Savoury Snacks industry in Finland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Sweet and Savoury Snacks research and analysis database.
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