Volume sales of savoury snacks remained positive during the outbreak in 2020, with a strong demand for these items linked to home seclusion. However, growth was somewhat stifled due to a lack of on-the-go consumption demand.
In 2020, a new Lithuanian vegetable crisp player titled Chazz chips, appeared on the product landscape. Although vegetable crisps are not currently popular in Lithuania, Chazz has been received well by consumers.
Health awareness is strengthening in Lithuania, and this has accelerated in 2021 due to the outbreak of COVID-19. Consumer awareness of the links between obesity and risk after infection is the key driver of this, but these trends are longstanding as the population's average age rises.
Following the outbreak of COVID-19, value growth heightened in 2020 and 2021 as consumers purchased savoury snacks during times of home seclusion. As a result of loosening restrictions and the return to foodservice establishments, volume growth is set to dip slightly across the coming years; however, it will remain positive with a CAGR of 6%.
E-commerce is set to post strong growth over the forecast period, and as such, players are expected to respond to this growing demand by improving their e-commerce presence. For example, in 2021, an e-shop was opened exclusively for the sale of Chazz vegetable chips.
Consumer interest in sustainability is wet to strengthen over the forecast period, driving price growth as these products typically hold stronger positions. In many ways, these trends are linked to dietary needs.
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Understand the latest market trends and future growth opportunities for the Savoury Snacks industry in Lithuania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Savoury Snacks research and analysis database.
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