Savoury Snacks in Lithuania

PROSPECTS

Some movement towards healthier savoury snacks, with natural wholegrains and seeds appealing

Lithuanian savoury snacks witnessed greater demand for healthier choices with products that contain wholegrains and/or seeds increasing in popularity. There are increasing retail volume sales for nuts, seeds and trail mixes, and vegetable, pulse and bread chips.

Indulgent flavours remain important factor behind purchasing decision

Although Lithuanian consumers are following global health trends and are therefore trying to reduce their intake of foods that contain high levels of carbohydrates, fat and sugar, many savoury snacks continue to offer them an indulgence occasion, and therefore continued to perform well in 2019, with potato chips and salty snacks recording positive retail volume growth. For consumers of these products, flavour remains the main purchasing decision criteria.

Tortilla chips benefit from wide range of consumption occasions

Tortilla chips was another strong performer in retail volume terms in 2019, with an increasing number of brands entering the category. Retailers have noted this increasing demand for indulgent savoury snacks such as tortilla chips as they can offer a great deal of diversity in terms of consumption occasions, being enjoyed with dips and at parties or made into nachos prepared with tortilla chips and chilli con carne.

COMPETITIVE LANDSCAPE

Lithuanian Snacks strengthens leadership with Baked (not fried!) potato chips

Lithuanian Snacks UAB strengthened its leadership of savoury snacks in 2019, gaining further value share due to offering well-established and popular brands such as Lay’s and Cheetos. These brands are present in the two major savoury snack categories of potato chips and puffed snacks, which both continued to perform well in 2019.

New launches encouraged by strong performance as players expand ranges

With increasing demand across the category, a number of players launched new products towards the end of the review period. Leading brand Estrella introduced its potato chips line, Estrella Fine Slices.

Local player Naujasis Nevežis responds to demand for less oily snacks

Local manufacturer Naujasis Nevežis UAB, which has a narrower product portfolio in savoury snacks, continued to record a stable performance in 2019 with its popular puffed snacks Oho. However, the producer has taken note of the consumer preference for a less oily texture to savoury snacks and has changed its manufacturing formula to ensure that its products are no longer fried in oil.

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