Savoury Snacks in Lithuania

PROSPECTS

Indulgence aspect remains strong in savoury snacks

Lithuanian consumers are following global health trends and are therefore trying to cut down on foods containing high levels of carbohydrates, especially sugar. On the other hand, demand for the occasional indulgence remains strong.

Must-have and nice-to-have features

Although savoury snacks such as potato chips are perceived as an unhealthy option by the majority of consumers, they are also some of the most popular indulgence products. Therefore, the taste of a product is a key factor when it comes to the purchasing decisions of consumers.

Popcorn performs well in retail

Popcorn is generally not perceived as a particularly popular savoury snack, being mainly associated with the cinema in Lithuania, with the majority of consumers only eating it when going to watch a film. However, in 2018, popcorn performed very well in the retail channel in Lithuania.

COMPETITIVE LANDSCAPE

Leading player benefits from a focus on both must-have and nice-to-have features

Lithuanian Snacks remained the leading player in savoury snacks in 2018 thanks to offering well-established and popular brands such as Lay’s and Cheetos. These brands are present in the two major savoury snack categories, namely potato chips and puffed snacks.

Local player dominates nuts, seeds and trail mixes

Arimex remained the undisputable leader in nuts, seeds and trail mixes in 2018. The company enjoys a good reputation and benefits from having a large manufacturing plant locally, thus being able to offer more competitive unit prices compared to imported brands.

Pack sizes increase

According to trade sources, the average pack size in savoury snacks, mainly in the largest category of potato chips, continued to increase in Lithuania in 2018. The most popular pack sizes for potato chips have changed from 75g to around 150g or even 200g.

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