The Coronavirus (COVID-19) pandemic and measures introduced to halt the spread of the virus benefited savoury snacks in 2020. There was more scope for consumers to work and study from home and restrictions on outdoor activities were implemented as the country experienced new waves of the virus.
As in 2020, health-positioned snacks are set to continue to boost value sales in savoury snacks in 2021. Lentil and bean-based products are leading the way.
The already strong premiumisation trend in savoury snacks received a further boost due to COVID-19 in 2020. This is set to continue through 2021.
Similar to most snacks categories that received a considerable boost due to COVID-19, savoury snacks is expected to see stabilisation in the forecast period. Overall, retail volume and value sales are expected to slow significantly in 2021, and decrease marginally (2021 constant prices) in 2022, before returning to healthier increments through the remainder of the forecast period.
While retail volume and value (2021 constant prices) sales of savoury biscuits are projected to fall in 2021, this is largely due to the spike witnessed in 2020. Steady growth is anticipated through the remainder of the forecast period due to the popularity of crispbread.
Constant new product launches, such as new flavours and limited editions, are expected to continue to add value to a relatively mature category in the forecast period. Novelty versions, such as Estrella chocolate coated peanut rings, are set to remain popular, and draw attention to brands.
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Understand the latest market trends and future growth opportunities for the Sweet and Savoury Snacks industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Sweet and Savoury Snacks research and analysis database.
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