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Country Report

Sweet and savoury snacks in

Savoury Snacks in Sweden

22 pages, Jul 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Healthy lifestyle in Sweden impacts snacking and indulgence trend

There was a long-term health trend in Sweden for the past decade. Thanks to the fact that most Swedes tend to be healthy, they can eat snacks with a clear conscience.

Environmental awareness boosts organic and premium demand in savoury biscuits

The most popular product in savoury snacks is, in addition to potato chips, savoury biscuits. This is because of Swedish "knäckebröd", which is a crispbread that is popular to eat for breakfast, rather than as a snack.

Demand for genuine and clean food affects the overall category

Many of the new innovations have a health focus, for example focusing on reducing the amount of acrylamide in potato chips, or even offering alternatives to unhealthy potato chips. Examples of this are chips made from lentils and beans.

COMPETITIVE LANDSCAPE

New entrances with organic focus

The giants in this category are Estrella AB, Barilla Sverige AB, Orkla Confectionery & Snacks Sverige AB and Leksands Knäckebröd AB with leading brands OLW, Estrella, Wasa and Leksands. There were a few new entrances of smaller companies as well.

Innovative flavours keep big players relevant

Potato chips is the most popular kind of savoury snacks, and OLW and Estrella are the superior brands in this category, thanks to a lot of marketing, strong positioning and the fact that the NBOs, Orkla and Estrella, continuously come up with new products and flavours that enable them to maintain their leading position. A certain amount of premiumisation also appeared, with more luxurious flavours, like truffle or exclusive cheese like parmesan and “Västerbotten” being popular.

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Samples

Sweet and Savoury Market Sample Report Sweet and Savoury Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Sweet and savoury snacks industry in Sweden with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sweet and savoury snacks industry in Sweden, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sweet and savoury snacks in Sweden market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Sweet and savoury snacks in Sweden?
What are the major brands in Sweden?
How are manufacturers leveraging health and wellness trends like reduced sugar or organic sourcing?
How are manufacturers addressing consumer concerns over health and obesity?
As more consumers are spending more time at home to save money, how is this impacting retail sales for snacks?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Savoury Snacks in Sweden - Category analysis

HEADLINES

PROSPECTS

Healthy lifestyle in Sweden impacts snacking and indulgence trend

Environmental awareness boosts organic and premium demand in savoury biscuits

Demand for genuine and clean food affects the overall category

COMPETITIVE LANDSCAPE

New entrances with organic focus

Innovative flavours keep big players relevant

Summary 1 Other Savoury Snacks by Product Type:

CATEGORY DATA

Table 1 Sales of Savoury Snacks by Category: Volume 2013-2018
Table 2 Sales of Savoury Snacks by Category: Value 2013-2018
Table 3 Sales of Savoury Snacks by Category: % Volume Growth 2013-2018
Table 4 Sales of Savoury Snacks by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Savoury Snacks: % Value 2014-2018
Table 6 LBN Brand Shares of Savoury Snacks: % Value 2015-2018
Table 7 Distribution of Savoury Snacks by Format: % Value 2013-2018
Table 8 Forecast Sales of Savoury Snacks by Category: Volume 2018-2023
Table 9 Forecast Sales of Savoury Snacks by Category: Value 2018-2023
Table 10 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2018-2023
Table 11 Forecast Sales of Savoury Snacks by Category: % Value Growth 2018-2023

Packaged Food in Sweden - Industry Overview

EXECUTIVE SUMMARY

Expect the unexpected

Drought and wildfires to help private label?

Harsher competition than normal

Online retail and fears of a property crisis

Forecast period impacted by veganism, migration and dedication to personal health

FOODSERVICE

Sales to Foodservice

Vegan to foodservice
Alternative proteins and “superfoods”
Origin matters

Consumer Foodservice

Online retail
More of the same
Experimental disruption

CATEGORY DATA

Table 12 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 16 Sales of Packaged Food by Category: Volume 2013-2018
Table 17 Sales of Packaged Food by Category: Value 2013-2018
Table 18 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 19 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 20 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 21 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 22 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 23 Penetration of Private Label by Category: % Value 2013-2018
Table 24 Distribution of Packaged Food by Format: % Value 2013-2018
Table 25 Distribution of Packaged Food by Format and Category: % Value 2018
Table 26 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 27 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

Megatrends

Country Report

Savoury Snacks in Sweden

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Healthy lifestyle in Sweden impacts snacking and indulgence trend

Environmental awareness boosts organic and premium demand in savoury biscuits

Demand for genuine and clean food affects the overall category

COMPETITIVE LANDSCAPE

New entrances with organic focus

Innovative flavours keep big players relevant

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Savoury Snacks in Sweden - Category analysis

HEADLINES

PROSPECTS

Healthy lifestyle in Sweden impacts snacking and indulgence trend

Environmental awareness boosts organic and premium demand in savoury biscuits

Demand for genuine and clean food affects the overall category

COMPETITIVE LANDSCAPE

New entrances with organic focus

Innovative flavours keep big players relevant

CATEGORY DATA

Packaged Food in Sweden - Industry Overview

EXECUTIVE SUMMARY

Expect the unexpected

Drought and wildfires to help private label?

Harsher competition than normal

Online retail and fears of a property crisis

Forecast period impacted by veganism, migration and dedication to personal health

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

CATEGORY DATA

MARKET DATA

SOURCES

Why buy this report?

Want to find out more about this report?

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