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Country Report

Sweet and savoury snacks in

Savoury Snacks in Sweden

43 pages, Jul 2017

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

TRENDS

In savoury snacks, the health and wellness trend has a very strong emphasis on wellness. All players are attempting to gain or keep their shares through aggressive releases of a combination of niche- and new mass-consumption flavours and brands, the most interesting (and possibly characteristic) of which is the release of OLW oven-baked chips. Consumers are now more demanding and are more willing to indulge in individualised premium consumption than may have been the case just a few years ago.

COMPETITIVE LANDSCAPE

Orkla Confectionery & Snacks led the savoury snacks in 2017 with sales of SEK1.5 billion, with its OLW brand of potato chips being its largest. Orkla Confectionery & Snacks held a value share of 21% in savoury snacks in 2017. Although Estrella led potato chips in 2017, OLW has the widest range products and flavours, and is present in almost every retail outlet in the country (and in several smaller foodservice establishments). Both Estrella and OLW have benefited from the trend of ecological patriotism, being seen as local/Swedish brands, and have successfully launched products that can capitalise on eco and wellness consumption trends.

PROSPECTS

Internet retailing saw strong growth in savoury snacks in 2017 and this is expected to continue over the forecast period. Major retailers such as ICA and COOP already offer home shopping alternatives, and there are several dedicated home shopping companies that offer products from most major brands in the category. More producers are expected to follow the example of Lantchips and open online stores, further strengthening the trend.

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Sweet and Savoury Market Sample Report Sweet and Savoury Market Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Sweet and savoury snacks industry in Sweden with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sweet and savoury snacks industry in Sweden, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sweet and savoury snacks in Sweden market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Sweet and savoury snacks in Sweden?
What are the major brands in Sweden?
How are manufacturers leveraging health and wellness trends like reduced sugar or organic sourcing?
How are manufacturers addressing consumer concerns over health and obesity?
As more consumers are spending more time at home to save money, how is this impacting retail sales for snacks?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Savoury Snacks in Sweden - Company Profiles

Estrella AB in Packaged Food (Sweden)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Haugen-Gruppen AB in Packaged Food (Sweden)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Axfood AB in Packaged Food (Sweden)

STRATEGIC DIRECTION

KEY FACTS

INTERNET STRATEGY

PRIVATE LABEL

COMPETITIVE POSITIONING

ICA Sverige AB in Packaged Food (Sweden)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Pågen AB in Packaged Food (Sweden)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Orkla Foods Sverige AB in Packaged Food (Sweden)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Summary 1 Axfood AB: Key Facts
Summary 2 Axfood AB: Operational Indicators
Summary 3 Axfood AB: Private Label Portfolio
Summary 4 Axfood AB: Competitive Position 2017
Summary 5 Estrella AB: Key Facts
Summary 6 Estrella AB: Operational Indicators
Summary 7 Estrella AB: Competitive Position 2017
Summary 8 Haugen-Gruppen AB: Key Facts
Summary 9 Haugen-Gruppen AB: Operational Indicators
Summary 10 ICA Sverige AB: Key Facts
Summary 11 ICA Sverige AB: Operational Indicators
Summary 12 ICA Sverige AB: Competitive Position 2017
Summary 13 Orkla Foods Sverige AB: Key Facts
Summary 14 Orkla Foods Sverige AB: Operational Indicators
Summary 15 Orkla Foods Sverige AB: Competitive Position 2017
Summary 16 Pågen AB: Key Facts
Summary 17 Pågen AB: Operational Indicators
Summary 18 Pågen AB: Competitive Position 2017

Packaged Food in Sweden - Industry Overview

EXECUTIVE SUMMARY

Premiumisation continues to be a key driver

The market is increasingly segmentable

Established players lead innovation

Technology influences grocery retailing

Immigration to strengthen basic consumption

KEY TRENDS AND DEVELOPMENTS

Growth in snacks consumption and obesity

Outlook

Middle Eastern immigration will boost demand for packaged food

Outlook

Artisanal baking renaissance

Outlook

The vegetarian and flexitarian trend continues

Outlook

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends: Sales to Foodservice

Trends: Consumer Foodservice

Prospects

CATEGORY DATA

Table 1 Foodservice Sales of Packaged Food by Category: Volume 2012-2017
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2012-2017
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2017-2022
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2017-2022

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2012-2017
Table 6 Sales of Packaged Food by Category: Value 2012-2017
Table 7 Sales of Packaged Food by Category: % Volume Growth 2012-2017
Table 8 Sales of Packaged Food by Category: % Value Growth 2012-2017
Table 9 GBO Company Shares of Packaged Food: % Value 2013-2017
Table 10 NBO Company Shares of Packaged Food: % Value 2013-2017
Table 11 LBN Brand Shares of Packaged Food: % Value 2014-2017
Table 12 Penetration of Private Label by Category: % Value 2012-2017
Table 13 Distribution of Packaged Food by Format: % Value 2012-2017
Table 14 Distribution of Packaged Food by Format and Category: % Value 2017
Table 15 Forecast Sales of Packaged Food by Category: Volume 2017-2022
Table 16 Forecast Sales of Packaged Food by Category: Value 2017-2022
Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2017-2022
Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2017-2022

Megatrends

Country Report

Savoury Snacks in Sweden

New Report Guarantee

Executive Summary

New Report Guarantee

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Savoury Snacks in Sweden - Company Profiles

Estrella AB in Packaged Food (Sweden)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Haugen-Gruppen AB in Packaged Food (Sweden)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Axfood AB in Packaged Food (Sweden)

STRATEGIC DIRECTION

KEY FACTS

INTERNET STRATEGY

PRIVATE LABEL

COMPETITIVE POSITIONING

ICA Sverige AB in Packaged Food (Sweden)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Pågen AB in Packaged Food (Sweden)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Orkla Foods Sverige AB in Packaged Food (Sweden)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Packaged Food in Sweden - Industry Overview

EXECUTIVE SUMMARY

Premiumisation continues to be a key driver

The market is increasingly segmentable

Established players lead innovation

Technology influences grocery retailing

Immigration to strengthen basic consumption

KEY TRENDS AND DEVELOPMENTS

Growth in snacks consumption and obesity

Middle Eastern immigration will boost demand for packaged food

Artisanal baking renaissance

The vegetarian and flexitarian trend continues

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends: Sales to Foodservice

Trends: Consumer Foodservice

Prospects

CATEGORY DATA

MARKET DATA

SOURCES

Why buy this report?

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