The rate of growth in retail volume sales of savoury snacks will accelerate over the course of the forecast period and be relatively robust during the period as a whole. Ongoing population growth and urbanisation will provide support demand growth.
E-commerce has emerged as a small but significant distribution channel for savoury snacks during the second half of the review period, and it is likely to grow in importance during the forecast period as a whole. Internet access will continue to widen in Kenya and consumers will become more comfortable ordering savoury snacks online.
Local consumers will steadily become more health conscious over the course of the review period, with social media helping to popularise concepts like the keto diet, which seeks to limit (or even eliminate) carbohydrates. As a result, manufacturers are likely to launch more products with an explicit health and wellness positioning.
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Understand the latest market trends and future growth opportunities for the Savoury Snacks industry in Kenya with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Savoury Snacks industry in Kenya, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of chips/crisps, extruded snacks, tortilla/corn chips, popcorn, pretzels, nuts and other sweet and savoury snacksSee All of Our Definitions
This report originates from Passport, our Savoury Snacks research and analysis database.
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