Savoury snacks is projected to continue to see retail volume sales growth in 2021. However, volume growth rates are expected to be slower than in 2020 in all categories, as consumers return to normal work and social norms and spend less time in the home.
One of the most obvious ways Coronavirus (COVID-19) has influenced savoury snacks is the increased demand for larger packs, including multipacks. This trend was present in Serbia for several years prior to COVID-19, especially in potato chips, but it was intensified by the exigencies of the pandemic in 2020 and 2021.
The leading player, PepsiCo, is expected to increase its strong retail value share over 2021. The global player has a subsidiary in Serbia, Marbo Product, which manufactures savoury snacks in Belgrade.
Compared with the review period, savoury snacks is predicted to see a slightly slower retail volume CAGR over the forecast period. Similarly, retail volume growth rates are set to be slower than in 2020.
TV is expected to remain by far the most popular channel for the advertising of savoury snacks in Serbia in the short term. However, most producers are starting to increase their budgets for digital marketing, primarily via major social networks like Facebook and Instagram.
E-commerce saw a dynamic increase in retail value sales in 2020, with a further strong increment anticipated over 2021. This performance is a direct consequence of COVID-19.
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Understand the latest market trends and future growth opportunities for the Sweet and Savoury Snacks industry in Serbia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Sweet and Savoury Snacks research and analysis database.
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