Savoury snacks is predicted to see a higher retail value (2022 constant prices) CAGR over the forecast period compared to the review period. Premium products and products marketed as healthier are expected to grow in popularity over the forecast period.
TV is expected to remain by far the most popular channel for the advertising of savoury snacks in Serbia in the short term. However, most producers are starting to increase their budgets for digital marketing, primarily via major social networks like Facebook and Instagram.
E-commerce saw a dynamic increase in retail value sales during the COVID-19 pandemic, with a further strong increment anticipated over 2022. Many consumers have been attracted to e-commerce because it removed the need to visit a store and minimised the risk of contracting the virus.
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Understand the latest market trends and future growth opportunities for the Savoury Snacks industry in Serbia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Savoury Snacks industry in Serbia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of chips/crisps, extruded snacks, tortilla/corn chips, popcorn, pretzels, nuts and other sweet and savoury snacksSee All of Our Definitions
This report originates from Passport, our Savoury Snacks research and analysis database.
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