Executive Summary

Jul 2018
PROSPECTS
Premiumisation drives unit price increase in 2018

During 2018, the average unit price of savoury snacks increased notably above the country’s inflation rate. This was due to the growing share of certain more expensive brands, with the premiumisation trend behind this.

Hypermarkets and supermarkets lose share, convenience stores grow

Independent small grocers remains by far the most popular channel for purchasing savoury snacks products in Serbia. This channel had the highest value share in 2018, and it was followed by supermarkets, although the latter did not perform very well in 2018.

Health and wellness trend continues to affect savoury snacks in Serbia

Serbian consumers are starting to pay a lot more attention to the ingredients contained in their favourite savoury snacks products, as the notion that many of these products are not particularly healthy spreads. This trend can be detected in the very good performance of vegetable, pulse and bread chips, because these products are considered to be much healthier than, for example, classic potato chips.

COMPETITIVE LANDSCAPE
Plazma Slana brand fails to meet expectations

Bambi Banat launched Plazma Slana brand – a savoury variant of its very popular plain biscuits brand Bambi Plazma – in February 2017, with the producer having pretty high expectations for its performance. However, consumers did not accept this change very well; sales remained modest in 2018, and will probably start to decline soon.

Private label keeps growing

The two largest retailing chains in Serbia, Delhaize Serbia and Mercator-S, both have fairly successful savoury snacks private label lines. These products are usually produced by renowned manufacturers and consumers are thus starting to perceive that private label savoury snacks products are of decent quality.

Standard brands dominate savoury snacks, but premium segment is growing

Most savoury snacks brands sold in Serbia during 2018 fell into the standard price segment. These products offer what is considered to be a good price-quality ratio and many well-known brands fall into this category.

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Savoury Snacks in Serbia

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Overview

Discover the latest market trends and uncover sources of future market growth for the Sweet and savoury snacks industry in Serbia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sweet and savoury snacks industry in Serbia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sweet and savoury snacks in Serbia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Sweet and savoury snacks in Serbia?
  • What are the major brands in Serbia?
  • How are manufacturers leveraging health and wellness trends like reduced sugar or organic sourcing?
  • How are manufacturers addressing consumer concerns over health and obesity?
  • As more consumers are spending more time at home to save money, how is this impacting retail sales for snacks?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Packaged Food in Serbia - Industry Overview

EXECUTIVE SUMMARY

Convenience trend and health and wellness visibly influence packaged food in 2018
Healthy growth of packaged food recorded in 2018, in line with the review period
Most leading producers see their value share increase in 2018
Modern grocery retailers keep growing at the expense of traditional grocery retailers
Continued growth expected over the forecast period

FOODSERVICE

Sales to Foodservice
Foodservice continues to grow in 2018
No major changes in the competitive landscape
Similar growth expected for the forecast period
Category Data
Table 1 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2013-2018
Table 6 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 7 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 8 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 9 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 10 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 11 Penetration of Private Label by Category: % Value 2013-2018
Table 12 Distribution of Packaged Food by Format: % Value 2013-2018
Table 13 Distribution of Packaged Food by Format and Category: % Value 2018
Table 14 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 15 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 16 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 17 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources