Savoury snacks will continue to see healthy growth in retail volume terms over the forecast period, driven by the trend towards busier lifestyles, including spending more time outside the home, which will provide a boost to on-the-go consumption. The enduring popularity of streaming services, such as Netflix, as well as computer gaming, will also drive demand, as savoury snacks are viewed as a natural accompaniment to an evening of on-screen entertainment.
Products marketed as having a “healthy” positioning are also expected to grow in popularity, thanks to the importance of the health and wellness trend. More people are likely to buy nuts, seeds and trail mixes, with nuts, for example, known to be a good source of fibre and protein.
The ongoing modernisation of retailing in Serbia, including modern grocery retailers and e-commerce, is expected to have a negative impact on small local grocers over the forecast period. While the latter is expected to remain an important channel, due to the high number of impulse purchases, factors such as competitive pricing, one-stop shopping convenience and wider product availability are likely to see more consumers move away from these traditional outlets as their first port of call for savoury snacks.
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Understand the latest market trends and future growth opportunities for the Savoury Snacks industry in Serbia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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This is the aggregation of chips/crisps, extruded snacks, tortilla/corn chips, popcorn, pretzels, nuts and other categories of savoury snacks.See All of Our Definitions
This report originates from Passport, our Savoury Snacks research and analysis database.
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