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Learn moreSep 2020
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Despite national lockdowns and nightly curfew restrictions, savoury snacks continued to see retail volume and current value growth in 2020. Before lockdown started in March 2020 and again in July 2020, consumers eagerly stockpiled savoury snacks due to fear of scarcity.
Savoury snacks will continue to enjoy wide distribution through both modern and traditional grocery outlets, but they will struggle due to suspensions of marketing efforts at the point of sale as part of a government resolution to stop the pandemic. Savoury snacks remain highly competitive, with brands constantly vying for consumers throughout both the modern and traditional channels with regular advertisements.
Leading players Frito-Lay Dominicana and Molinos del Ozama CxA turned to social media to reconnect with isolated consumers at the beginning of lockdown in 2020. In the peak of lockdown restrictions, Molinos del Ozama CxA used social media with their Guarina brand to support the government initiative of “QuédateEnCasa” which encouraged community members to stay home.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Sweet and savoury snacks industry in Dominican Republic with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Sweet and savoury snacks industry in Dominican Republic, our research will save you time and money while empowering you to make informed, profitable decisions.
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Why buy this report?
This industry report originates from Passport, our Packaged Food market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.