Savoury Snacks in Dominican Republic

PROSPECTS

Price and distribution represent key factors in savoury snacks

Savoury snacks continued to see retail volume and current value growth in 2019. Price remains the top driver for this category, which is very competitive.

Popcorn benefits from health awareness and new introductions

Increasingly health-conscious consumers seek a greater variety of healthier snack items, and popcorn is benefiting as a result due to its low-fat positioning. In response, result new popcorn and popcorn-based offerings are being launched, including popcorn-based puffed snacks in a sweet cinnamon flavour, sweetened condensed milk, “extreme” strong cheese flavours and spicy flavours such as jalapeno.

Supermarkets and hypermarkets likely to gain distribution share with convenient and more economical packaging formats

While savoury snacks are traditionally impulse items, and thus popular in single-serve packaging formats for on-the-go consumption, larger, bulk presentations and multi-pack formats through supermarkets and hypermarkets may gain popularity in coming years. Such products will particularly appeal to consumers by offering convenience of purchasing such products along with the rest of their grocery shopping, as well as yielding competitive unit prices.

COMPETITIVE LANDSCAPE

Frito-Lay Dominicana offers impressive innovation but faces growing challenge

Frito-Lay Dominicana remains strong in savoury snacks, leading the pack in 2019. The company launched Doritos Raptor in 2018, with these distinctive blue tortilla chips being steak flavoured, then more recently Doritos Heat Wave, a spicy offering that gets spicier with chewing.

Molinos del Ozama CxA gains share with new introductions that meet consumer desire for innovation and convenience

Molinos del Ozama CxA gained share in 2019, in line with its strong competitive position and active presence. Early in the year the company launched Guarina Max Queso, a new savoury biscuit that resembles a Ritz cracker, while benefiting from Guarina being a well-established brand with a high level of recognition in the local market.

Players utilise digital strategies to reach consumers

Advertising and promotional strategies are key to stimulating sales in the savoury snacks environment. This category remains highly competitive, with brands constantly vying for consumers throughout both the modern and traditional channels.

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