Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  View Cart Check Out

Country Report

Sweet and savoury snacks in

Savoury Snacks in Kazakhstan

Sep 2020

US$990

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Potato chips and vegetable, pulse and bread chips remain primary growth drivers of savoury snacks, boosted by the strong rise of modern grocery retailers

Savoury snacks in Kazakhstan—particularly potato chips, popcorn, and puffed snacks—are closely linked with indulgence and fun and are therefore popular while watching movies with friends. During the COVID-19 pandemic they have been regarded as affordable, satisfying treats, and potato chips in particular are expected to be the primary growth driver in savoury snacks in 2020.

Active advertising and interesting marketing campaigns keep brand loyalty high, reinforced by the rise of modern grocery retailers

Busy lifestyles among urban consumers in Kazakhstan have led to an increase in snacking. Many consumers tend to skip meals due to their busy schedules, opting for savoury snacks instead.

Health and wellness trend favours sales of vegetable, pulse and bread chips in 2020, but influence remains limited

Local consumers are becoming more health-conscious in Kazakhstan, with many seeking products that are natural and offer greater nutritional value. This is especially relevant in the wake of the COVID-19 pandemic, which has highlighted the importance of immunity and wellbeing, and consumers can now find separate shelves stocked with healthy snacks at modern grocery retailers across the country.

Files are delivered directly into your account within a few minutes of purchase.

Samples

Sweet and Savoury Market Sample Report Sweet and Savoury Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Sweet and savoury snacks industry in Kazakhstan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sweet and savoury snacks industry in Kazakhstan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sweet and savoury snacks in Kazakhstan market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Sweet and savoury snacks in Kazakhstan?
What are the major brands in Kazakhstan?
How are manufacturers leveraging health and wellness trends like reduced sugar or organic sourcing?
How are manufacturers addressing consumer concerns over health and obesity?
As more consumers are spending more time at home to save money, how is this impacting retail sales for snacks?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Want to find out more about this report?

Request more information

Savoury Snacks in Kazakhstan - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Potato chips and vegetable, pulse and bread chips remain primary growth drivers of savoury snacks, boosted by the strong rise of modern grocery retailers

Active advertising and interesting marketing campaigns keep brand loyalty high, reinforced by the rise of modern grocery retailers

Health and wellness trend favours sales of vegetable, pulse and bread chips in 2020, but influence remains limited

RECOVERY AND OPPORTUNITIES

Players in savoury snacks will seek to attract younger consumers through product innovation and targeted marketing

Development of modern grocery retailing will benefit savoury snacks, especially private label, over the forecast period

Association with beer consumption will see players target male consumers through packaging and product design

CATEGORY DATA

Table 1 Sales of Savoury Snacks by Category: Volume 2015-2020
Table 2 Sales of Savoury Snacks by Category: Value 2015-2020
Table 3 Sales of Savoury Snacks by Category: % Volume Growth 2015-2020
Table 4 Sales of Savoury Snacks by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Savoury Snacks: % Value 2016-2020
Table 6 LBN Brand Shares of Savoury Snacks: % Value 2017-2020
Table 7 Distribution of Savoury Snacks by Format: % Value 2015-2020
Table 8 Forecast Sales of Savoury Snacks by Category: Volume 2020-2025
Table 9 Forecast Sales of Savoury Snacks by Category: Value 2020-2025
Table 10 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2020-2025
Table 11 Forecast Sales of Savoury Snacks by Category: % Value Growth 2020-2025

Packaged Food in Kazakhstan - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on packaged food

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for packaged food?

FOODSERVICE

Sales to Foodservice

Certain packaged foods register value decline due to restrictions in foodservice
Foodservice drives surge in e-commerce
Ice cream takes a hit due to lockdown measures

Category Data

Table 12 Foodservice Sales of Packaged Food by Category: Volume 2015-2020
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2020-2025
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2020-2025

MARKET DATA

Table 16 Sales of Packaged Food by Category: Volume 2015-2020
Table 17 Sales of Packaged Food by Category: Value 2015-2020
Table 18 Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 19 Sales of Packaged Food by Category: % Value Growth 2015-2020
Table 20 GBO Company Shares of Packaged Food: % Value 2016-2020
Table 21 NBO Company Shares of Packaged Food: % Value 2016-2020
Table 22 LBN Brand Shares of Packaged Food: % Value 2017-2020
Table 23 Distribution of Packaged Food by Format: % Value 2015-2020
Table 24 Distribution of Packaged Food by Format and Category: % Value 2020
Table 25 Forecast Sales of Packaged Food by Category: Volume 2020-2025
Table 26 Forecast Sales of Packaged Food by Category: Value 2020-2025
Table 27 Forecast Sales of Packaged Food by Category: % Volume Growth 2020-2025
Table 28 Forecast Sales of Packaged Food by Category: % Value Growth 2020-2025

Megatrends

Country Report

Savoury Snacks in Kazakhstan

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Potato chips and vegetable, pulse and bread chips remain primary growth drivers of savoury snacks, boosted by the strong rise of modern grocery retailers

Active advertising and interesting marketing campaigns keep brand loyalty high, reinforced by the rise of modern grocery retailers

Health and wellness trend favours sales of vegetable, pulse and bread chips in 2020, but influence remains limited

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Savoury Snacks in Kazakhstan - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Potato chips and vegetable, pulse and bread chips remain primary growth drivers of savoury snacks, boosted by the strong rise of modern grocery retailers

Active advertising and interesting marketing campaigns keep brand loyalty high, reinforced by the rise of modern grocery retailers

Health and wellness trend favours sales of vegetable, pulse and bread chips in 2020, but influence remains limited

RECOVERY AND OPPORTUNITIES

Players in savoury snacks will seek to attract younger consumers through product innovation and targeted marketing

Development of modern grocery retailing will benefit savoury snacks, especially private label, over the forecast period

Association with beer consumption will see players target male consumers through packaging and product design

CATEGORY DATA

Packaged Food in Kazakhstan - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on packaged food

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for packaged food?

FOODSERVICE

Sales to Foodservice

Category Data

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Why buy this report?

Want to find out more about this report?

Recently Viewed

Complete Catalogue

Country Reports

Strategy Reports

Company Reports

Recently Viewed

Complete Catalogue

Country Reports

Strategy Reports

Company Reports