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Overview:
Understand the latest market trends and future growth opportunities for the Savoury Snacks industry in Kazakhstan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Savoury Snacks industry in Kazakhstan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Savoury Snacks in Kazakhstan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Savoury Snacks in Kazakhstan?
- Which are the leading brands in Savoury Snacks in Kazakhstan?
- How are products distributed in Savoury Snacks in Kazakhstan?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Savoury Snacks?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Kazakhstan?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Savoury Snacks in Kazakhstan - Category analysis
KEY DATA FINDINGS
2021 DEVELOPMENTS
Normalisation of landscape leads to small decline for popular potato chips
Other grocery retailers makes gains but retains lower share than pre-pandemic as consumers continue to shop at supermarkets
Health and wellness trend favours sales of vegetable, pulse and bread chips, but influence remains limited
PROSPECTS AND OPPORTUNITIES
Strong category prospects set to be driven by demand for potato chips and other savoury snacks
Players in savoury snacks will seek to attract younger consumers through product innovation and targeted marketing
Development of modern grocery retailing will benefit savoury snacks, especially private label, over the forecast period
CATEGORY DATA
Table 1 Sales of Savoury Snacks by Category: Volume 2016-2021
Table 2 Sales of Savoury Snacks by Category: Value 2016-2021
Table 3 Sales of Savoury Snacks by Category: % Volume Growth 2016-2021
Table 4 Sales of Savoury Snacks by Category: % Value Growth 2016-2021
Table 5 NBO Company Shares of Savoury Snacks: % Value 2017-2021
Table 6 LBN Brand Shares of Savoury Snacks: % Value 2018-2021
Table 7 Distribution of Savoury Snacks by Format: % Value 2016-2021
Table 8 Forecast Sales of Savoury Snacks by Category: Volume 2021-2026
Table 9 Forecast Sales of Savoury Snacks by Category: Value 2021-2026
Table 10 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2021-2026
Table 11 Forecast Sales of Savoury Snacks by Category: % Value Growth 2021-2026
Snacks in Kazakhstan - Industry Overview
EXECUTIVE SUMMARY
Key trends in 2021
Competitive landscape
Channel developments
What next for snacks?
MARKET DATA
Table 12 Sales of Snacks by Category: Volume 2016-2021
Table 13 Sales of Snacks by Category: Value 2016-2021
Table 14 Sales of Snacks by Category: % Volume Growth 2016-2021
Table 15 Sales of Snacks by Category: % Value Growth 2016-2021
Table 16 NBO Company Shares of Snacks: % Value 2017-2021
Table 17 LBN Brand Shares of Snacks: % Value 2018-2021
Table 18 Distribution of Snacks by Format: % Value 2016-2021
Table 19 Forecast Sales of Snacks by Category: Volume 2021-2026
Table 20 Forecast Sales of Snacks by Category: Value 2021-2026
Table 21 Forecast Sales of Snacks by Category: % Volume Growth 2021-2026
Table 22 Forecast Sales of Snacks by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources