Competitive Landscape
Ali Shaihani Accelerates Share Gains as Pepsico Declines
Savoury snacks in Oman is becoming less concentrated, with the leading company PepsiCo Inc experiencing a sharp decline in share from 41% in 2021 to 20% in 2026. In contrast, Ali Shaihani Group of Industries LLC more than doubled its share over the same period, rising from 16% to 25%, overtaking PepsiCo as the new leader.
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Overview:
Understand the latest market trends and future growth opportunities for the Savoury Snacks industry in Oman with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Savoury Snacks industry in Oman, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Savoury Snacks in Oman report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Savoury Snacks in Oman?
- Which are the leading brands in Savoury Snacks in Oman?
- How are products distributed in Savoury Snacks in Oman?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Savoury Snacks?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Oman?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Savoury Snacks in Oman - Category analysis
Key Data Insights
Savoury Snacks Summary
Local Brands Maintain Volume Leadership with Value Focus
Multipack Salty Snacks Drive Everyday Consumption and Volume Gains
Local Players to Deepen Loyalty with Affordable Formats
Salty Snacks to Maintain Lead as Brands Focus on Price-Sensitivity
Ali Shaihani Accelerates Share Gains as Pepsico Declines
Hypermarkets Leverage Digital Tools to Drive Channel Growth
Quick-Commerce Apps Accelerate Growth with Personalised Snack Bundles
Snacks in Oman - Industry Overview
2026 Developments
Key Data Insights
Hypermax Leverages Local Values to Capture Retail Share
Lulu Highlights Regional Snacks as Global Brands Lose Ground
Al Rifai and Ulker Build Loyalty through Cultural Relevance
Local Brands to Drive Affordable Snacking and Value Growth
Savoury Snacks to Maintain Lead as Sweet Biscuits Accelerate
Talabat and Lulu to Expand Reach as Health and Price Reshape Choices
Ali Shaihani and Mars Reinforce Leadership through Local Focus and Innovation
Talabat and Hypermax Online Reshape Channel Growth with Digital Deals
Country Reports Disclaimer
The following categories and subcategories are included:
Savoury Snacks
- Nuts, Seeds and Trail Mixes
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- Potato Chips
- Tortilla Chips
- Puffed Snacks
- Rice Snacks
- Vegetable, Pulse and Bread Chips
- Savoury Biscuits
- Popcorn
- Pretzels
- Meat Snacks
- Seafood Snacks
- Other Savoury Snacks
Savoury Snacks
This is the aggregation of chips/crisps, extruded snacks, tortilla/corn chips, popcorn, pretzels, nuts and other categories of savoury snacks.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Savoury Snacks research and analysis database.
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