Savoury snacks is bouncing back in 2021 after being impacted by pandemic restrictions in 2020 and declining into negative figures. The primary reason for the decline in sales in 2020 was limited movement of consumers leading to fewer on-the-go snacking occasions, alongside a decline in impulse purchases for the same reason.
Whilst savoury snacks did benefit somewhat from the growth in the e-commerce channel seen in 2020, as family-sized packs lend themselves well to this style of shopping, shares in the channel remained relatively low. This is in spite of the development of home-delivery apps such as Rappi and Cornershop, alongside players’ own online shopping platforms.
PepsiCo Alimentos Colombia Ltda is continuing its decent lead in savoury snacks in company terms in 2021, with its Margarita brand just pipping Noel (from Cía de Galletas Noel SA) to the post in brand terms. The player also has a sizeable portfolio in the category, including De Todito, Doritos, Cheetos and Frito-Lay (Lay’s globally), among others.
It is expected that savoury snacks will recover fully during the 2021-2022 period, as pre-pandemic lifestyles are resumed, students return to schools and colleges, and employees start attending their offices for a few days per week, in a mix between home-working and workplaces. It is expected that, despite being low in innovations, savoury snacks will continue to hold an appeal for consumers over the forecast period, with traditionally popular products being tortilla chips, potato chips and plantains.
Nuts, seeds and trail mixes have interesting growth opportunities for the forecast period. The offering has been evolving towards more sophisticated products, being those which incorporate different textures and flavours (spicy, lemon, sweet, salty, etc) and new ingredients such as chickpeas and ancestral grains, as well as a variety of nuts gaining relevance in trail mixes, providing a source of protein and fibre.
Savoury snacks with health and wellness claims, in opposition to what one might expect, are not expected to see significant traction over the forecast period. Whilst the declines seen in sales in 2020 are recovering somewhat in 2021, notable innovations in this area are not foreseen.
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Understand the latest market trends and future growth opportunities for the Sweet and Savoury Snacks industry in Colombia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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