Following the positive sales trend from 2020, savoury snacks is set to enjoy even stronger growth in 2021. Even though demand for savoury snacks initially contracted during the first outbreak of COVID-19, increased levels of at-home consumption in the second half of 2020 allowed savoury snacks to grow despite the pandemic.
The start of 2021 was marked with aggressive advertising promotions in savoury snacks. Notably, seconding leading player Alimentos Señorial, SA is celebrating 40 years in Guatemala in 2021.
Distribuidora Diana SA, including its Diana Tortilla Chips, Diana Elotitos, Diana Quesitos and Diana Palitos brands, is set to post a better performance in 2021 than it did in 2020. During the pandemic, the player was forced to close its factory in El Salvador for approximately three months due the country’s political regulations that forced all non-essential industries to close.
Over the forecast period, savoury snacks is set to gradually strengthen its current value growth rate, with the current value forecast CAGR set to outperform the historic CAGR. Savoury snacks remained by far the largest of the main snacks categories in Guatemala in retail volume terms in 2021, and it will continue gaining importance throughout the forecast period.
Nuts, seeds and trail mixes will continue to post a dynamic performance in the forecast period, mainly due to the mounting demand for nutritious snacks among Guatemalans. Indeed, products with a health and wellness positioning are anticipated to increase over the forecast period as players add healthier alternatives to their portfolios to keep pace with rising health-consciousness among consumers.
The competitive landscape of savoury snacks is unlikely to drastically change in Guatemala over the forecast period. Distribuidora Diana, SA and Alimentos Señorial, SA will continue playing an important role shaping the competitive environment of savoury snacks.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
Understand the latest market trends and future growth opportunities for the Sweet and Savoury Snacks industry in Guatemala with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sweet and Savoury Snacks industry in Guatemala, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Sweet and Savoury Snacks research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE! Home Page