Savoury Snacks in Slovenia

PROSPECTS

Consumers are spending higher amounts on savoury snacks, encouraged by an improving economy

Savoury snacks witnessed another year of good growth in 2019, with every category gaining in value sales on the previous year. Volume sales were less influenced by economic factors in comparison with other categories – although trends such as a steadily rising employment rate played their part – and growth in this respect was average in comparison with other years of the review period.

Sales benefit from savoury snacks being rich in variety and thus having a lack of obvious substitutes

Savoury snacks remains a relatively diversified category in comparison with other snacks categories and therefore stands a limited chance of being substituted. This should be attributed to the nature of consumption as such products are typically eaten during special occasions and gatherings such as parties, while watching sports and even while having drinks in bars and watching films at the cinema.

Nuts, seeds and trail mixes is fast becoming a major savoury snacks category as consumers increasingly opt for more nutritional snacks

While savoury snacks recorded steady growth overall, nuts, seeds and trail mixes displayed the most dynamic value sales rise in 2019. This was the fifth year in a row it had done so, signifying Slovenians’ ongoing interest in the category.

COMPETITIVE LANDSCAPE

Intersnack leads comfortably thanks to well-distributed and frequently advertised strong brands, while Slovenia’s improving economy is attracting more internationals

Intersnack continued to lead savoury snacks in 2019, maintaining its value share from the previous year. The company enjoys this success as a result of its long-standing presence and its developing of a wide distribution network with marketing support for globally renowned brands such as Chio, Kelly's and Soletti.

As competition intensifies, producers will promote through sampling and discounts more often, while the addition of new flavours will be used to boost potato chips

In terms of marketing within savoury snacks, the most significant form of advertising is still the television commercial, although only the biggest brands feature. Producers with more limited budgets are focused on other methods such as press, billboards and, increasingly, social media.

Internationals are key influencers on category innovation trends and private label, which continues to appeal strongly on a price basis

While international producers dominate savoury snacks sales, they also set the pace for innovation and trends in Slovenia. The leading two companies are the most active in terms of new product launches, while domestic producers typically follow in those footsteps with private label production for the two largest retailers, which are able to keep competitive due to their wide outlet coverage and substantially lower price points.

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