The indulgence and comfort food trends during the pandemic saw many consumers ignore the high sugar, salt or calorie content of savoury snacks in 2020. The slow process of normalisation has sustained these consumption habits, leading to further retail volume and current value sales growth across the category in 2021.
Some consumers have satisfied their craving for savoury snacks, while preserving a need for variety, by moving across and within categories. Therefore, most categories within savoury snacks are projected to see largely stable retail volume and current value growth performances over 2021, compared with 2020.
The recourse to home-centred lifestyles benefits COVID-19 snacking habits, which have continued in 2021. Nonetheless, many consumers remain alert to the potential health effects of frequent and/or high volume consumption of savoury snacks.
Savoury snacks is expected to continue to grow moderately in retail volume and value (2021 constant prices) growth terms over the forecast period. As COVID-19-induced restrictions slowly ease, consumers will be looking to return to their pre-pandemic work, social and leisure and entertainment norms.
Overall, retail value (2021 constant prices) sales are expected to grow slightly faster than retail volume sales over the forecast period. This forecast is partly based on the anticipated expansion of savoury snacks portfolios by the key players.
Players are expected to continue to follow global trends in savoury snacks. Brands communicating natural ingredients, as well as free from gluten, organic, functional and low calorie properties are likely to gain a competitive edge.
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Understand the latest market trends and future growth opportunities for the Sweet and Savoury Snacks industry in Slovenia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Sweet and Savoury Snacks research and analysis database.
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