Savoury Snacks in Slovenia

PROSPECTS

Producers expected to savour future growth rates

Savoury snacks witnessed another year of healthy growth in 2018 being less influenced by economic factors in comparison to other categories, while being able to maintain a balanced volume demand. The late spike in value sales however came from improved economics as consumer confidence translates into more impulse spending on indulgence products.

Savoury snacks is a strong performer

Savoury snacks remains a relatively diversified category in comparison to other snack categories and therefore stands a limited chance of being substituted. This should be attributed to the nature of consumption as such products are typically eaten during special occasions and gatherings such as parties, while watching games and even while having drinks in bars and watching films at the cinema.

Healthy nuts drive additional sales

While savoury snacks showed healthy growth overall, nuts, seeds and trail mixes displayed the most dynamic value growth in 2018. This can mainly be attributed to the rise of the health and wellness trend, which is why a widespread public image of the healthiest product option within savoury snacks prevails.

COMPETITIVE LANDSCAPE

Leading players divided into two groups

Intersnack continued to lead savoury snacks in 2018, although losing marginal value share. The company enjoys this success as a result of a longstanding presence and developing a wide distribution network with marketing support for globally renowned brands such as Chio, Kelly's, Soletti and others.

Internationally-dominated category set to remain over forecast period

While international producers dominate savoury snacks, they are also responsible for setting the pace for innovation and trends in Slovenia. The leading two companies were most active in terms of new product launches, while domestic producers typically follow in those footsteps with private label production for the two largest retailers, which are able to keep track due to their wide outlet coverage and substantially lower price points.

Marketing efforts prepare for more intense competition

In terms of marketing activity of savoury snacks, the most significant channels for advertising are still to be found in television commercials, although only the biggest brands are present there. Producers with more limited budgets are focused on other channels such as press, billboards and increasingly, social media.

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